Providing advertising with video games

• US 6,616,533 B1
• Filed: 05/31/2000
• Issued: 09/09/2003
• Est. Priority Date: 05/31/2000
• Status: Expired due to Term

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Rashkovskiy, Oleg B.
• Primary Examiner(s): SAGER, MARK ALAN
• Application Number:
  US09/584,507
• Time in Patent Office: 1,196 Days
• Field of Search: 463/1, 463/29, 463/30, 463/36, 463/40-42, 455/3.1, 455/5.1, 455/6.3, 705/1, 705/14, 705/16-17, 705/26-27, 348/1-2, 348/6, 348/10, 348/12-13, 345/700, 345/716, 345/717, 345/719, 707/500.1, 707/501.1
• US Class Current: 463/31
• CPC Class Codes: A63F 13/10 Control of the course of the game, e.g. start, progess, end
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/45 Controlling the progress of the video game
• CPC Class Codes: A63F 13/493 Resuming a game, e.g. after pausing, malfunction or power failure
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/308 Details of the user interface
• CPC Class Codes: A63F 2300/407 Data transfer via internet
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/636 involving process of starting or resuming a game
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

A video game may be associated with advertising such that when the player mouse clicks on an image element in the course of play of the game, the game play may automatically be paused in one embodiment. Once the game play is paused, an advertising graphical user interface may be displayed that enables the user to purchase items associated with image elements observed in the course of game play.

Claims

1. A method comprising:

recognizing a user selection of a video game image element wherein a hot clickable image element is provided as one of the image elements in a video game;

displaying an advertising in response to the selection of said hot clickable image element;

automatically pausing the video game in response to said selection; and

collecting information about the selection of an image element that is not a hot clickable element;

to enable incorporation of said image element that is not hot clickable into the video game as an image element that is hot clickable.

2. The method of claim 1 wherein displaying an advertising in response to the selection said hot clickable image element includes replacing a video game graphical user interface with an advertising graphical user interface.

3. The method of claim 2 further including recognizing a user selection of an advertising icon on said advertising graphical user interface, which returns the user to an unpaused video game.

4. The method of claim 1 wherein recognizing the user selection includes recognizing a user mouse click selection when a cursor is over said hot clickable image element.

5. The method of claim 1 including receiving additional advertising for inclusion in the game over the Internet.

6. The method of claim 1 including providing a video game on a recordable storage medium and storing said advertising in said recordable storage medium.

7. The method of claim 1 including storing said video game on a recordable storage medium and providing a link over the Internet to said advertising.

8. The method of claim 1 wherein displaying an advertisement includes displaying said advertising after the play of the video game is completed.

9. The method of claim 1 including affording an opportunity to purchase an article corresponding to said hot clickable image element based on the user'"'"'s performance in the course of a game.

10. The method of claim 1 including providing a video game including action characters and background material, incorporating hot clickable elements in the background material such that when those elements are mouse clicked on, advertising is automatically displayed.

11. The method of claim 1 wherein displaying an advertising includes displaying a graphical user interface including a representation of the hot clickable image element selected and information about purchasing an item related to said hot clickable element, said graphical user interface including an icon to enable the user to purchase the item and an icon to enable the user to return to the game play.

12. An article comprising a machine-readable storage medium storing instructions that when executed enable a processor-based system to:

recognize a user selection of a video game image element;

provide a hot clickable image element as one of the image elements in a video game;

display advertising in response to selection of said hot clickable image element;

automatically pause the video game in response to said selection; and

collect information about the selection of an image element that is not hot clickable to enable incorporation of the image element that is not hot clickable into the video game as an image element that is hot clickable.

13. The article of claim 12 further storing instructions that enable a processor-based system to replace a video game graphical user interface with an advertising graphical user interface.

14. The article of claim 13, further storing instructions that enable a processor-based system to provide a user selectable icon on said advertising interface that when selected returns the user to an unpaused video game.

15. The article of claim 12 further storing instructions that enable the processor-based system to recognize a user mouse click selection when a cursor is over said hot clickable image element.

16. The article of claim 12 further storing instructions that enable the processor-based system to detect the end of play of a video game and to automatically display said advertising in response to the detection of the end of play.

17. The article of claim 12 further storing instructions that enable the processor-based system to afford an opportunity to purchase an article corresponding to said hot clickable image element based on the user'"'"'s performance in the course of the game.

18. The article of claim 12 further storing instructions that enable the processor-based system to incorporate hot clickable elements into background material in a video game such that when those elements are mouse clicked on, the advertising is automatically displayed.

19. The article of claim 12 further storing instructions that enable the processor-based system to display a graphical user interface including a representation of the hot clickable image element selected and information about purchasing an item related to said hot clickable element, said graphical user interface including an icon to enable the user to purchase the item and an icon to enable the user to return to the game play.

20. The article of claim 12 further storing instructions that enable the processor-based system to obtain additional advertising for inclusion in the game over the Internet.

21. A system comprising:

a processor;

a storage coupled to said processor, said storage storing instructions that enable the processor to implement a video game, recognize a user selection of a video game image element, operate a hot clickable image element as one of the image elements in the video game, display an advertising in response to selection of said hot clickable image element, automatically pause the video game in response to said selection, and collect information regarding the selection of an image element that is not hot clickable, to enable incorporation of the image element that is not hot clickable into the video came as an image element that is hot clickable.

22. The system of claim 21 wherein said storage further stores instructions that enable the processor to recognize a user mouse click selection when a cursor is over said hot clickable image element.

23. The system of claim 21 wherein said system is a computer system including game controls.

24. The system of claim 21 wherein said storage stores instructions that enable the processor to receive additional advertising for inclusion in the game over the Internet.

25. The system of claim 21 further storing instructions that enable a processor to replace a video game graphical user interface with an advertising graphical user interface and return the user to the video game after user selection of an icon on said advertising interface.

26. A method comprising:

providing a graphical user interface that is part of a video game, said graphical user interface including one or more background image elements and one or more action image elements, wherein a hot clickable element is provided as one of said background image elements and one of said action image elements;

identifying a user selection of a hot clickable image element;

automatically pausing said video game in response to the user'"'"'s selection; and

collecting information about the selection of an image element that is not a hot clickable element to enable the incorporation of said image element that is not hot clickable into the video game as an image element that is hot clickable.