Affiliate commerce system and method

• US 6,629,135 B1
• Filed: 09/17/1999
• Issued: 09/30/2003
• Est. Priority Date: 09/17/1998
• Status: Expired due to Term

• Current Assignee: DDR Holdings LLC
• Original Assignee: DDR Holdings LLC
• Inventors: Ross, D. Delano Jr., May, William R., Ross, Daniel D., Michaels, Joseph R., Anderson, Richard A.
• Primary Examiner(s): Powell, Mark R.
• Assistant Examiner(s): Cardone, Jason D.
• Application Number:
  US09/398,268
• Time in Patent Office: 1,474 Days
• Field of Search: 705/25, 705/26, 709/203, 709/217, 709/218, 709/225, 707/501.1, 707/513, 715/501.1, 715/513, 345/738, 345/742, 345/744, 345/760, 345/804
• US Class Current: 709/218
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders

Abstract

The present invention is directed to an e-commerce outsourcing system and method that provides hosts with transparent, context sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The look and feel is captured by receiving the identification of an example page on the target host, retrieving the page, identifying the look and feel elements of the identified page and storing the identified elements. The host is provided with links correlating the host with a link for inclusion within a page on the host website for serving to a visitor computer, wherein the provided link correlates the host website with a selected commerce object contextually related to material in the page. The commerce object can be a product, a product category or a dynamic selection indicator. Upon activation of the provided link, the visitor computer is served with an e-commerce supported page with the look and feel of the host website associated with the activated link and with content based upon the commerce object associated with the activated link. Where the commerce object is a dynamic selection indicator the content is selected at the time of activation based upon an analysis of the page containing the activated link.

Claims

1. An e-commerce outsourcing system providing a host website in communication with a visitor computer with context sensitive, transparent e-commerce support pages, comprising:

a) a data store including a look and feel description associated with a host website;

b) a communications link to a visitor computer; and

c) a processor for executing instructions that perform the steps of;

i) capturing a look and feel description associated with a host website;

ii) storing the captured look and feel description in the data store;

iii) providing the host website with a link for inclusion within a page on the host website correlating the host website with a selected commerce object; and

iv) upon receiving an activation of the provided link via the communication link, serving an e-commerce supported page via the communication link with a look and feel corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the commerce object associated with the provided link.

2. The process of claim 1, wherein the selected commerce object is an indicator for dynamic content selection.

3. The process of claim 2, wherein the content within the served page is dynamically selected according to contextual information derived from the page on the host website including the provided link.

4. The system of claim 1, wherein the data store further includes a product record and wherein the selected commerce object is a selected product record.

5. The process of claim 1, wherein the data store further includes a product category record and wherein the selected commerce object is a selected product category record.

6. The system of claim 1, and further comprising a communications link to the host website, and wherein the processor executes instructions for performing the step of capturing a look and feel by performing the steps of:

(1) receiving an identification for an example page from the host website;

(2) retrieving the example page via a communication link to the host website; and

(3) identifying look and feel elements within the retrieved example page.

7. The system of claim 6, wherein the communications link to the host website and the communications link to the visitor computer use a common communications interface.

8. An e-commerce outsourcing process providing a host website in communication with a visitor computer with context sensitive, transparent e-commerce support pages, comprising the steps of:

a) capturing a look and feel description associated with a host website;

b) providing the host website with a link for inclusion within a page on the host website for serving to a visitor computer, wherein the provided link correlates the host website with a selected commerce object; and

c) upon receiving an activation of the provided link from the visitor computer, serving to the visitor computer an e-commerce supported page with a look and feel corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the commerce object associated with the provided link.

9. The process of claim 8, wherein the selected commerce object is an indicator for dynamic content selection.

10. The process of claim 9, wherein the content within the served page is dynamically selected according to contextual information derived from the page on the host website including the provided link.

11. The process of claim 10, and further comprising the step of deriving contextual information from the page on the host website including the provided link by analyzing keywords embedded within the page.

12. The process of claim 10, and further comprising the step of deriving contextual information from the page on the host website including the provided link by analyzing the full text of the page.

13. The process of claim 8, wherein the selected commerce object is a selected product.

14. The process of claim 8, wherein the selected commerce object is a selected product category.

15. The process of claim 8 the step of capturing a look and feel description comprises the steps of:

i) receiving an identification for an example page from the host website;

ii) retrieving the example page via a communication link to the host website; and

iii) identifying look and feel elements within the retrieved example page.

16. The process of claim 15, wherein the step of capturing a look and feel description further comprises the step of providing an interface for an end user to edit the identified look and feel elements.

17. An e-commerce outsourcing system providing a host website in communication with a visitor computer with context sensitive, transparent e-commerce support pages, comprising:

a) storing means for storing a look and feel description associated with a host website;

b) communications means for allowing the system to communicate with one or more host websites or one or more visitor computers;

c) look and feel capture means for capturing a look and feel description associated with a host website and for storing the captured look and feel description in the storing means;

d) link generation means for providing the host website with a link for inclusion within a page on the host website correlating the host website with a selected commerce object; and

e) link activation means for serving an e-commerce supported page via the communications means with a look and feel corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the selected commerce object upon receipt of an activation of the provided link via the communications means.

18. The system of claim 17, wherein the selected commerce object is an indicator for dynamic content selection and wherein the content within the served page is dynamically selected according to contextual information derived from the page on the host website including the provided link.