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System and method for providing targeted messages based on wireless mobile location

  • US 6,647,257 B2
  • Filed: 12/10/1998
  • Issued: 11/11/2003
  • Est. Priority Date: 01/21/1998
  • Status: Expired due to Fees
First Claim
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1. A wireless mobile telephony system for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location and subscriber profile, said system comprising:

  • a wireless mobile terminal for initiating and receiving a wireless mobile communication comprising a call signal and wireless mobile location data included with said call signal, said terminal comprising a first transceiver for transmitting and receiving said call signal and said wireless mobile location data;

    a base transceiver station in communication with said wireless mobile terminal, said base transceiver station comprising a second transceiver for transmitting and receiving said call signal and said wireless mobile location data;

    a call management system in communication with said base transceiver station, said call management system comprising an ad chooser for choosing the message to be targeted to the mobile terminal identified by said call signal;

    a first electronic data input, storage and retrieval device in electrical communication with said ad chooser, said first electronic data input, storage and retrieval device comprising a module that stores and selectively retrieves ad content data and ad target data, said ad content data comprising a plurality of messages and said ad target data comprising predetermined criteria for choosing the message to be provided to the subscriber from said plurality of messages of said ad content data; and

    a second electronic data input, storage and retrieval device in electrical communication with said ad chooser, said second electronic data input, storage and retrieval device comprising a module that stores and selectively retrieves predetermined subscriber profile data;

    wherein said ad chooser chooses the message to be provided to the subscriber on the basis of comparison of said ad target data with said subscriber profile data, said mobile terminal identification, and said wireless mobile location data.

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