Method and system for analyzing advertisements delivered to a mobile unit
First Claim
1. A method for analyzing an advertisement received by a mobile communications device, comprising the steps of:
- (i) automatically monitoring the device'"'"'s geographic location subsequent to receiving advertising data;
(ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associate; and
(iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time.
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Accused Products
Abstract
Accurate location information about a mobile telecommunication transceiver is used to generate advertising content responsive to a user approaching the location of a business. This advertising content is tailored to the user'"'"'s preferences and the particular business involved. Once the advertising content is delivered, the position of the user is monitored to track the effectiveness of the advertisement. If the user enters the business'"'"' store and/or makes a purchase, the advertisement is logged as having been successful. If the user does not enter the store within a predetermined period of time or moves away from the store, the advertisement is considered to have been ineffective.
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Citations
37 Claims
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1. A method for analyzing an advertisement received by a mobile communications device, comprising the steps of:
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(i) automatically monitoring the device'"'"'s geographic location subsequent to receiving advertising data;
(ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associate; and
(iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus for analyzing an advertisement received by a mobile communications device, comprising:
- a processor;
memory for storing a database and computer readable instructions that, when executed by the processor, cause the apparatus to perform the steps of;(i) automatically monitoring the device'"'"'s geographic location subsequent to receiving advertising data;
(ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associated; and
(iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
- a processor;
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21. A computer readable medium comprising computer readable instructions that, when executed by a processor, cause a data processing device to analyze an advertisement received by a mobile communications device by performing the steps of:
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(i) automatically monitoring the device'"'"'s geographic location subsequent to receiving advertising data;
(ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associated; and
(iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method for analyzing an advertisement sent to a mobile device, comprising the steps of:
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(i) subsequent to receiving advertising data, autonomically monitoring the device'"'"'s geographic location by receiving location information from a global positioning system associated with the device;
(ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database;
(iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and
(iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location. - View Dependent Claims (32)
(v) writing purchase information to the database when a user associated with the mobile device makes a purchase from the business; and
(vi) writing second success information to the database when the purchase comprises goods referred to in the advertising data.
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33. A system for analyzing an advertisement received by a mobile communications device, comprising:
- a processor;
memory for storing a database and computer readable instructions that, when executed by the processor, cause the apparatus to perform the steps of;(i) subsequent to receiving advertising data, automatically monitoring the device'"'"'s geographic location by receiving location information from a global positioning system associated with the device;
(ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database;
(iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and
(iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location. - View Dependent Claims (34, 36, 37)
(v) writing purchase information to the database when a user associated with the mobile device makes a purchase from the business; and
(vi) writing second success information to the database when the purchase comprises goods referred to in the advertising data.
- a processor;
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36. The computer-readable medium of claim 33, further comprising the steps of:
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(v) writing purchase information to the database when a user associated with the mobile device makes a purchase from the business; and
(vi) writing second success information to the database when the purchase comprises goods referred to in the advertising data.
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37. The method of claim 33, wherein the monitoring step includes monitoring the movement patterns of the device to determine if it reacts to the advertising data.
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35. A computer-readable medium, having instructions contained thereon, which, when executed by a processor, cause a system to perform the steps of:
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(i) subsequent to receiving advertising data, automatically monitoring the device'"'"'s geographic location by receiving location information from a global positioning system associated with the device;
(ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database;
(iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and
(iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
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Specification