Coded/non-coded program audience measurement system
First Claim
1. An audience measurement system for collecting program identifying data associated with a program which is transmitted from a signal source and to which a receiver is tuned, the audience measurement system comprising:
- a first data collector, wherein the first data collector ranged to collect first program identifying data, wherein the first data collector is a code reader arranged to read an ancillary code of the program to which the receiver is tuned, and wherein the first program identifying data includes the ancillary code;
a second data collector, wherein the second data collector is arranged to collect second program identifying data, and wherein the second program identifying data is manually entered by a user of the receiver; and
, wherein the second data collector is arranged to collect the second program identifying data if the code reader cannot read the ancillary code in the program received by the receiver.
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Accused Products
Abstract
An audience measurement system identifies a program which is broadcast from a signal source and to which a receiver is tuned. The audience measurement system includes a code reader for reading an ancillary code of the program to which the receiver is tuned, a channel status detector for determining channel status relating to channels to which the receiver is tuned, a memory for storing ancillary codes read by the code reading means and for storing channel status determined by the channel status determining means if ancillary codes are not readable by the code reading means, and a communicator for communicating the ancillary code and/or the channel status to a central office computer.
365 Citations
37 Claims
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1. An audience measurement system for collecting program identifying data associated with a program which is transmitted from a signal source and to which a receiver is tuned, the audience measurement system comprising:
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a first data collector, wherein the first data collector ranged to collect first program identifying data, wherein the first data collector is a code reader arranged to read an ancillary code of the program to which the receiver is tuned, and wherein the first program identifying data includes the ancillary code;
a second data collector, wherein the second data collector is arranged to collect second program identifying data, and wherein the second program identifying data is manually entered by a user of the receiver; and
,wherein the second data collector is arranged to collect the second program identifying data if the code reader cannot read the ancillary code in the program received by the receiver. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An audience measurement system for collecting program identifying data associated with a program which is transmitted from a signal source and to which a receiver is tuned, the audience measurement system comprising:
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a first data collector, wherein the first data collector is arranged to collect first program identifying data, wherein the first data collector is a code reader arranged to read an ancillary code of the program to which the receiver is tuned, and wherein the first program identifying data includes the ancillary code;
a second data collector, wherein the second data collector is arranged to collect second program identifying data, and wherein the second program identifying data is manually entered by a user of the receiver; and
,wherein the audience measurement system is arranged to time stamp and store the ancillary code if the ancillary code is readable and to time stamp and store the second program identifying data if the ancillary code is not readable.
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8. An audience measurement system comprising:
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a first data collector, wherein the first data collector is arranged to collect first program identifying data, wherein the first data collector is a code reader arranged to read an ancillary code of the program to which the receiver is tuned, and wherein the first program identifying data includes the ancillary code;
a second data collector, wherein the second data collector is arranged to collect second program identifying data, and wherein the second program identifying data is manually entered by a user of the receiver a memory, wherein the memory stores the ancillary code read by the code reader if the ancillary code is readable by the code reader and stores the second program identifying data collected by the second data collected only if the ancillary code is not readable by the code reader. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method of collecting program identifying data related to programs received by a receiver located within a building, the method comprising the steps of:
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a) detecting signals corresponding to the programs;
b) if a detected signal includes an ancillary code, reading the ancillary code from the signal, wherein the ancillary code is related to a program corresponding to the detected signal;
c) if the detected signal does not include an ancillary code, collecting manually entered program identifying data related to the program corresponding to the detected signal, wherein steps a), b), and c) are performed within the building;
d) forwarding the ancillary codes and the manually entered program identifying data to a remote building;
e) if the detected signal includes an ancillary code, comparing, in the remote building, the ancillary code with a first library to thereby identify the program; and
f) if the detected signal does not include an ancillary code, comparing, in the remote building, the manually entered program identifying data with a second library to thereby identify the program.
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25. A method of collecting program identifying data related to programs received by a receiver located within a building, the method comprising the steps of:
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a) detecting a signal corresponding to the programs;
b) reading ancillary codes from the signal, wherein the ancillary codes are related to at least some of the programs;
c) collecting manually entered program identifying data related to at least some programs to which the ancillary codes are not related, wherein steps a), b), and c) are performed within the building; and
wherein, for one of the programs, step c) is performed only if an ancillary code cannot be read from the one program in step b).
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26. A method of collecting program identifying data related to programs received by a receiver located within a building, the method comprising the steps of:
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a) detecting a signal corresponding to the programs;
b) reading ancillary codes from the signal, wherein the ancillary codes are related to at least some of the programs;
c) collecting manually entered program identifying data related to at least some programs to which the ancillary codes are not related, wherein steps a), b), and c) are performed within the building;
d) identifying the at least some programs to which the ancillary codes are related from the ancillary codes;
e) identifying the at least some programs to which the ancillary codes are related from the manually entered program identifying data; and
,wherein, for one of the programs, step e) is performed only if the one of the programs cannot be identified from corresponding ancillary codes.
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27. A method of collecting program identifying data related to programs received by a receiver located within a building, the method comprising the steps of:
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a) detecting a signal corresponding to the programs;
b) reading ancillary codes from the signal, wherein the ancillary codes are related to at least some of the programs;
c) collecting manually entered program identifying data related to at least some programs to which the ancillary codes are not related, wherein steps a), b), and c) are performed within the building; and
,wherein step c) further comprises the step of prompting a user to manually enter the manually entered program identifying data only if the ancillary codes cannot be read in the programs received by the receiver.
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28. A method of measuring audiences in a plurality of statistically selected households, the method comprising the steps of:
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a) in each of the statistically selected households, detecting a signal corresponding to a program to which a receiver is tuned;
b) in each of the statistically selected households, reading an ancillary code from the signal when the ancillary code is present in the program; and
,c) in each of the statistically selected households, collecting manually entered program identifying data related to the program, wherein step c) is performed only in the event that the ancillary code cannot be read from the signal. - View Dependent Claims (29, 30, 31, 32, 33)
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34. A method of identifying a program to which a receiver is tuned, the method comprising the steps of:
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a) detecting a signal corresponding to the program;
b) reading an ancillary code when the ancillary code is readable in the signal;
c) collecting manually entered program identifying data relating to the program;
d) identifying the program from the ancillary code if the ancillary code is readable; and
,e) identifying the program from the manually entered program identifying data only if the ancillary code is not readable. - View Dependent Claims (35, 36, 37)
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Specification