Viewer interaction feedback method and system for use with an interactive telecommunication system
First Claim
Patent Images
1. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising:
- a receiver for receiving a plurality of advertisements broadcast to a viewer, each of the plurality of advertisements being overlaid with an invitation to participate in a contest, wherein the invitation may be responded to by the viewer during viewing of the advertisement;
a user interaction history builder for receiving a plurality of viewer invitation responses, each said response comprising a response to one of said plurality of overlaid invitations; and
a feedback rewarder for entering the viewer in the contest upon receipt of at least a predetermined minimum plurality of said viewer invitation responses by the user interaction history builder.
9 Assignments
0 Petitions
Accused Products
Abstract
A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a plurality of user interaction events and providing user-sensible feedback, based at least in part on the user interaction history.
246 Citations
18 Claims
-
1. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising:
-
a receiver for receiving a plurality of advertisements broadcast to a viewer, each of the plurality of advertisements being overlaid with an invitation to participate in a contest, wherein the invitation may be responded to by the viewer during viewing of the advertisement;
a user interaction history builder for receiving a plurality of viewer invitation responses, each said response comprising a response to one of said plurality of overlaid invitations; and
a feedback rewarder for entering the viewer in the contest upon receipt of at least a predetermined minimum plurality of said viewer invitation responses by the user interaction history builder. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
a broadcaster for broadcasting the plurality of advertisements.
-
-
3. A viewer feedback system according to claim 1 and wherein all of the plurality of advertisements comprise advertisements for a single product.
-
4. A viewer feedback system according to claim 1 and wherein said receiver receives the plurality of advertisements via a television broadcasting system.
-
5. A viewer feedback system according to claim 4 and wherein the television broadcasting system comprises at least one of the following:
-
a cable television system; and
a satellite television system.
-
-
6. A viewer feedback system according to claim 1 and wherein said receiver receives the plurality of advertisements via the Internet.
-
7. A viewer feedback system according to claim 1 and also comprising a set top box, the set top box comprising:
-
the receiver;
the user interaction history builder; and
the feedback rewarder.
-
-
8. A viewer feedback system according to claim 1 and wherein the plurality of advertisements are encrypted, and also comprising:
a decrypter for decrypting the plurality of advertisements.
-
9. A viewer feedback system according to claim 1 and also comprising:
a remote control unit for receiving said plurality of viewer invitation responses from the viewer and sending the viewer invitation responses to the user interaction history builder.
-
10. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising:
-
a receiver for receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to a viewer to provide a feedback indication during broadcast of the advertisement, wherein overlaid invitations are invitations to participate in a contest;
a user interaction history builder for receiving a plurality of viewer feedback indications, each said user feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and
a feedback rewarder for entering viewer into said contest upon receipt of at least a predetermined minimum plurality of said feedback indications by the user interaction history builder, wherein all of the plurality of advertisements comprise advertisements for a single product. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
a broadcaster for broadcasting the plurality of related advertisements.
-
-
12. A viewer feedback system according to claim 10 and wherein said receiver receives the plurality of advertisements via a television broadcasting system.
-
13. A viewer feedback system according to claim 12 and wherein the television broadcasting system comprises at least one of the following:
-
a cable television system; and
a satellite television system.
-
-
14. A viewer feedback system according to claim 10 and wherein said receiver receives the plurality of advertisements via the Internet.
-
15. A viewer feedback system according to claim 10 and also comprising a set top box, the set top box comprising:
-
the receiver;
the user interaction history builder; and
the feedback rewarder.
-
-
16. A viewer feedback system according to claim 10 and wherein the plurality of advertisements are encrypted, and also comprising:
a decrypter for decrypting the plurality of advertisements.
-
17. A viewer feedback system according to claim 10 and also comprising:
a remote control unit for receiving said plurality of viewer feedback indications from the viewer and sending the viewer feedback indications to the user interaction history builder.
-
18. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising:
-
a television broadcaster for broadcasting a plurality of related encrypted advertisements via a television broadcasting system, all of the plurality of related advertisements comprising advertisements for a single product, the television broadcasting system comprising at least one of the following;
a cable television system; and
a satellite television system;
a set top box comprising;
a receiver for receiving the plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to a viewer to provide a feedback indication during broadcast of the advertisement;
a decrypter for decrypting the plurality of encrypted advertisements;
a user interaction history builder for receiving a plurality of viewer feedback indications, each said user feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and
a feedback rewarder for providing a benefit to the viewer upon receipt of at least a predetermined minimum plurality of said feedback indications by the user interaction history builder; and
a remote control unit for receiving said plurality of viewer feedback indications from the viewer and sending the viewer feedback indications to the user interaction history builder.
-
Specification