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Controlling advertising output during hold periods

  • US 6,683,941 B2
  • Filed: 12/17/2001
  • Issued: 01/27/2004
  • Est. Priority Date: 12/17/2001
  • Status: Expired due to Term
First Claim
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1. A method for controlling an on hold system, comprising:

  • detecting a context for a call on hold;

    distributing said context to a plurality of third party advertising services;

    receiving bids for a hold space during said call;

    selecting an advertisement from a highest bidder for output during a hold space of a hold period of said call; and

    controlling output of said advertisement during said hold space, wherein said advertisement is specified according to said context.

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