System of advertising

• US 6,690,286 B2
• Filed: 06/24/2002
• Issued: 02/10/2004
• Est. Priority Date: 01/17/2001
• Status: Expired due to Fees

• Current Assignee: Leonid Polyakov
• Original Assignee: Leonid Polyakov
• Inventors: Polyakov, Leonid
• Primary Examiner(s): TRIEU, VAN THANH
• Application Number:
  US10/186,565
• Publication Number:
  US 20020167416A1
• Time in Patent Office: 596 Days
• Field of Search: 340/691.6, 340/901, 340/902, 340/904, 340/988, 340/991, 340/994, 340/905, 701/200, 701/204, 701/213
• US Class Current: 340/691.6
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

A system of advertising has a source of advertising information adapted to transmit advertising information of different contents substantially corresponding to objects to be advertised situated in different advertising zones and formed as a server unit, a plurality of moving vehicles, each of the vehicle being provided with a receiver for receiving the advertising information of different contents, each of the vehicles being provided with further unit for receiving a signal, which does not contain a geographical information, each of the vehicles being provided with a display for displaying advertising information, and the server unit determining a zone in which the vehicle is located and therefore a geographic information and to transmit to the further receiving unit of the vehicle the signal does not contain the geographic information without transmitting the geographical information, while the receiver in each of the vehicle is formed so as to select in a vehicle based on the signal and to display an advertising information corresponding to the signal with a content which thereby corresponds to the determined zone.

Claims

1. A system of advertising, comprising a source of advertising information adapted to transmit advertising information of different contents substantially corresponding to objects to be advertised in different advertising zones and formed as a server means;

a plurality of moving vehicles, each of said vehicles being provided with vehicle location determination allowing means adapted to allow determination of a location of a respective one of said vehicles, each of said vehicles being provided with a receiver for receiving the advertising informations of different contents, each of said vehicles being provided with further means for receiving a signal, which does not contain a geographical information, each of said vehicles being provided with a display for displaying advertising information, and said server means being formed so as to determine a zone in which the vehicle is located and therefore a geographic information about a location of the vehicle and to transmit to said further receiving means of the vehicle said signal which does not contain the geographic information without transmitting the geographical information, while said further means in each of said vehicles is formed so as to select in a vehicle based on said signal and to display on said display an advertising information corresponding to said signal with a content which thereby corresponds to the determined zone.

2. A system as defined in claim 1, wherein said further means for receiving a signal is formed so as to receive the signal which also does not contain advertising information, said server means being formed so as to transmit to said further receiving means of the vehicle said signal which also does not contain advertising information.

3. A system as defined in claim 2, wherein said location determination allowing means includes first means provided on each of the vehicles and second means provided on an object located in an advertising zone, so that when a vehicle passes through said advertising zone and said first and second means interact with one another, said server means send said signal to select and display on the vehicle a corresponding advertising information.

4. A system as defined in claim 1, wherein each of said vehicles is provided with means for determining time, and means for displaying an advertising information at the determined time.

5. A system as defined in claim 1, wherein said server means also supply information to said vehicles related to news for displaying the news with a content which corresponds to the determined zone.

6. A system as defined in claim 1, and further comprising means for displaying on said display of each of said vehicles a changeable advertising information when a corresponding vehicle moves with a relatively low speed, while when the corresponding one of the vehicles moves with a higher speed a non-changeable information is displayed on said display.