Content development management system and method
First Claim
1. A content generation management system, comprising:
- a first computer comprising a database that stores a plurality of data records, each data record containing information about a particular piece of content including at least content lead information and content information and a content generation workflow manager that manages the workflow from lead generation to content publication; and
one or more extranets connected to the first computer over a network, each extranet being used to generate content for a particular entity, each user of a particular extranet being able to submit information for content about the entity to the first computer; and
wherein the content generation workflow manager further comprises a lead generation system for generating leads for content and performing interviews of the leads, a writer module for generating the content and a publisher that publishes the content.
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Accused Products
Abstract
A system and method for content development management is provided which increases the speed, quality control and accuracy of the content generation process and reduces the cost of the content generation process by providing the steps of the content generation process in a single integrated system. The system also permits the users of the system to work at different times of the day and in different geographic locations. The system also permits the users of the system to rapidly determine the current status of any content in the system. The system may be used to generate various different types of content including written content, such as success stories, stories, articles, advertisements, auditory content, such as radio spots, radio advertisements, radio presentations, electronic downloaded auditory content, audiovisual content that combines audible content and written content and visual content including television video or video data.
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Citations
33 Claims
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1. A content generation management system, comprising:
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a first computer comprising a database that stores a plurality of data records, each data record containing information about a particular piece of content including at least content lead information and content information and a content generation workflow manager that manages the workflow from lead generation to content publication; and
one or more extranets connected to the first computer over a network, each extranet being used to generate content for a particular entity, each user of a particular extranet being able to submit information for content about the entity to the first computer; and
wherein the content generation workflow manager further comprises a lead generation system for generating leads for content and performing interviews of the leads, a writer module for generating the content and a publisher that publishes the content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for managing the workflow during the creation of a plurality of pieces of content based on content leads, the method comprising:
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receiving a lead from a user, the submission including contact information about the submitter and information about the potential piece of content;
storing the content lead data;
generating a piece of content based on the content lead comprising rating a lead as being publishable and managing a content lead rated as publishable in order to produce a publishable piece of content, the managing comprising tracking the one or more steps involved in publishing the piece of content wherein each step is independent of each other step and the steps are completed in any order; and
publishing the publishable content in one or more different formats. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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26. A computer system for managing the workflow during the creation of a plurality of content based on content leads, the system comprising:
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a database for storing a plurality of data records, each data record containing information about a particular piece of content including at least a lead;
means for receiving a lead for a user, the lead including contact information about the submitter and information about the potential story;
means for interviewing the user about the piece of content;
means for generating a piece of content based on the lead and interview comprising means for rating the content lead as being publishable and means for managing a content lead rated as publishable in order to produce a publishable piece of content, the managing means comprising means for tracking the one or more steps involved in publishing of the content wherein each step is independent of each other step and the steps are completed in any order; and
means for publishing the content in one or more different formats.
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27. A database for storing one or more pieces of content associated with a client in a content generation management system, the database comprising:
a client node for each client of the system and one or more workthread nodes that store information about the workflow for each piece of content associated with the client and one or more department nodes associated with the client node so that one or more different departments of a client may have different content, but the content for the client is associated with all of the other content of the client. - View Dependent Claims (28, 29, 30, 31, 32, 33)
Specification