Vertical merchandise display unit

• US 6,698,597 B2
• Filed: 04/12/2001
• Issued: 03/02/2004
• Est. Priority Date: 04/12/2001
• Status: Expired due to Term

• Current Assignee: Transform Sr Brands, LLC (ESL Investments, Inc.)
• Original Assignee: Sears Brands LLC (Sears Holdings Corporation)
• Inventors: Marihugh, Daniel W.
• Primary Examiner(s): Chin-Shue, Alvin
• Assistant Examiner(s): TRAN, KHOA H
• Application Number:
  US09/833,316
• Publication Number:
  US 20020148792A1
• Time in Patent Office: 1,055 Days
• Field of Search: 211/26, 211/26.2, 211/133.1, 211/133.4, D 6/397, D 6/460, D 6/461, D 6/474, D20/41, 312/209, 312/223.3
• US Class Current: 211/26
• CPC Class Codes: A47F 5/04 Stands with a central pillar, e.g. tree type A47F5/02 takes precedence
• CPC Class Codes: A47F 7/00 Show stands, hangers, or shelves, adapted for particular articles or materials A47F5/0006 takes precedence

Abstract

In order to provide an improved device for displaying a product in a retail environment, a vertical merchandise display unit includes a base, a riser, a monitor, and product support arms. The riser extends generally vertically upwardly from the base and the monitor is supported by the riser above the product support arms. Further, the unit includes a plurality of product support arms which extend radially outwardly from the riser at a point above the base for displaying products such as digital cameras, camcorders and the like.

Claims

1. A vertical merchandise display unit, comprising:

a base defining an enclosure for equipment;

a pole mounted to and extending generally vertically upwardly from the base, the pole defining an enclosed channel communicating with the base to provide a chase for wiring through the pole;

a plurality of product support arms extending radially outwardly from the pole above the base and each arm having a product support surface for displaying at least one product thereon, wherein the product support surfaces collectively extend substantially around the periphery of the pole; and

a monitor supported by the pole above the product support arms.

2. The vertical merchandise display unit of claim 1, wherein the base is generally circular in cross-section and has a radial footprint generally commensurate with the radially outwardly extending arms.

3. The vertical merchandise display unit of claim 1, wherein the base is generally cylindrical in shape and has a radial footprint generally commensurate with the radially outwardly extending arms.

4. The vertical merchandise display unit of claim 1, wherein the pole has a plurality of generally vertically extending flat surfaces for securing the product support arms thereto.

5. The vertical merchandise display unit of claim 1, wherein the pole has an upper end supporting an inverted generally frustoconical monitor pod having the monitor disposed therewithin.

6. The vertical merchandise display unit of claim 1, wherein each of the product support arms comprises a separate hollow pod having a generally inverted pyramidal shape.

7. The vertical merchandise display unit of claim 1, wherein at least one of the product support arms includes product support surfaces positioned at more than one vertical distance above the base.

8. The vertical merchandise display unit of claim 1, wherein at least one of the product support arms is hollow.

9. The vertical merchandise display unit of claim 1, wherein the product support surfaces are generally wedge-shaped.

10. The vertical merchandise display unit of claim 1, wherein at least two of the product support surfaces are positioned at different vertical distances above the base.

11. A vertical merchandise display unit, comprising:

a base defining a storage compartment for operating equipment related to a product to be displayed on the unit for viewing and manipulation by a potential purchaser of the product;

a hollow pole mounted to and extending generally vertically upwardly from the base to provide a chase for wiring from the operating equipment in the storage compartment through the hollow pole; and

a plurality of product support arms each extending radially outwardly from the hollow pole above the base and having a generally horizontal surface for displaying at least one product thereon;

the base being generally cylindrical in shape and having a radial footprint generally commensurate with the radial extent of the radially outwardly extending product support arms;

the hollow pole having an upper end supporting an inverted generally frustoconical monitor pod having at least one monitor disposed therewithin.

12. The vertical merchandise display unit of claim 11 wherein the hollow pole is generally octagonal in cross-section to provide flat surfaces for securing the product support arms thereto.

13. The vertical merchandise display unit of claim 11 wherein each of the product support arms comprises a separate hollow pod having a generally inverted pyramidal shape.

14. The vertical merchandise display unit of claim 11 wherein the product support arms include product supporting surfaces positioned at more than one vertical distance above the base.

15. The vertical merchandise display unit of claim 11 wherein each of the product support arms includes a pair of generally horizontal surfaces for displaying digital cameras at a first level adjacent the hollow pole and at a second, lower level radially outwardly of the hollow pole.

16. The vertical merchandise display unit of claim 11 wherein alternating ones of the product support arms include generally horizontal surfaces for displaying camcorders at a first level adjacent the hollow pole and at a second, lower level radially outwardly of the hollow pole.

17. A vertical merchandise display unit, comprising:

a base;

a riser extending generally vertically upwardly from the base;

a plurality of product support arms each attached to and extending radially outwardly from the riser above the base, wherein each of the product support arms comprises a separate hollow pod having a generally inverted pyramidal shape; and

a monitor supported by the riser above the product support arms.

18. The vertical merchandise display unit of claim 17, wherein the base is generally circular in cross-section and has a radial footprint generally commensurate with the radially outwardly extending arms.

19. The vertical merchandise display unit of claim 17 wherein the base comprises a storage compartment for operating equipment related to a product to be supported on the arms.

20. The vertical merchandise display unit of claim 17 wherein the riser is a hollow pole mounted to the base to provide a chase for wiring from the base to the product support arms and the monitor.

21. The vertical merchandise display unit of claim 17 wherein the riser is a hollow pole mounted to the base and having a plurality of flat surfaces for securing the product support arms thereto.

22. The vertical merchandise display unit of claim 17 wherein the riser is a hollow pole having an upper end supporting a monitor pod having the monitor disposed therewithin.

23. The vertical merchandise display unit of claim 17 wherein each of the product support arms has a product supporting surface for displaying at least one product thereon.

24. The vertical merchandise display unit of claim 17 wherein the product support arms include product supporting surfaces positioned at more than one vertical distance above the base.