System and method for dynamically substituting broadcast material and targeting to specific audiences
First Claim
1. A system for dynamically substituting a first segment in a first broadcast with a second segment in a second broadcast, said system comprising:
- a broadcast system configured to generate the first broadcast comprising a first data signal and a first audio signal;
a master database comprising a plurality of substitution segments including scheduling information associated with each of said substitution segments;
an insertion and encoder system coupled to said master database and said broadcast system for dynamically substituting the first segment with the second segment from said master database;
a source monitor for monitoring said data signal for determining the presence of the first segment;
a schedule data source component for selecting the second segment from the master database in accordance with predefined criteria;
a demand player for playing said selected segment; and
a source controller for switching to said demand player when said second segment is player by said demand player.
9 Assignments
0 Petitions
Accused Products
Abstract
An insertion and encoder system monitors broadcasts from a first broadcasting system to determine the presence of segments that can be substituted in a second broadcast. In one embodiment, the system and method determines whether the first segment from the first broadcast had been sold for the second broadcasting system. In this example embodiment, if the first segment had not been sold for the second broadcasting system, it is substituted for a second segment. The system and method accesses an inventory of sold substitution segments and substitutes a sold segment for the unsold segment in real time. In one embodiment, sold advertisement segments are substituted for unsold advertisement segments that are broadcast to a wide audience over the Internet. Segments are selected in accordance with predefined criteria that can include user demographics and/or personal preferences.
-
Citations
7 Claims
-
1. A system for dynamically substituting a first segment in a first broadcast with a second segment in a second broadcast, said system comprising:
-
a broadcast system configured to generate the first broadcast comprising a first data signal and a first audio signal;
a master database comprising a plurality of substitution segments including scheduling information associated with each of said substitution segments;
an insertion and encoder system coupled to said master database and said broadcast system for dynamically substituting the first segment with the second segment from said master database;
a source monitor for monitoring said data signal for determining the presence of the first segment;
a schedule data source component for selecting the second segment from the master database in accordance with predefined criteria;
a demand player for playing said selected segment; and
a source controller for switching to said demand player when said second segment is player by said demand player. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
Specification