Delivering non-default items in association with search results
First Claim
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1. A method for delivering search results for searches conducted over a network, the method comprising the steps of:
- establishing an association between one or more searchable items and one or more non-default items that are separate from said one or more searchable items;
in response to a search that is initiated at a client on said network, performing the steps of identifying a set of searchable items that satisfy said search;
inspecting a mapping to determine whether any searchable items in said set of searchable items are associated with non-default items; and
delivering search results over said network to said client, wherein said search results include any non-default items that are associated with the searchable items that are in said set of searchable items;
wherein at least one non-default item of the one or more non-default items is an animation.
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Abstract
Techniques are provided for delivering search results pages to the users of a search engine, where one or more search result listings on the search results pages include items that are not included by default. The non-default items may take many forms, including but not limited to images, banners, controls, animations, and even Java applets. The non-default items may be designed to entice the search engine users to select the search result listing with which they are associated over possibly higher-ranked search result listings that contain only default items.
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Citations
4 Claims
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1. A method for delivering search results for searches conducted over a network, the method comprising the steps of:
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establishing an association between one or more searchable items and one or more non-default items that are separate from said one or more searchable items;
in response to a search that is initiated at a client on said network, performing the steps of identifying a set of searchable items that satisfy said search;
inspecting a mapping to determine whether any searchable items in said set of searchable items are associated with non-default items; and
delivering search results over said network to said client, wherein said search results include any non-default items that are associated with the searchable items that are in said set of searchable items;
wherein at least one non-default item of the one or more non-default items is an animation. - View Dependent Claims (2, 3, 4)
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Specification