Navigation device with means for displaying advertisements

• US 6,714,860 B1
• Filed: 11/27/2000
• Issued: 03/30/2004
• Est. Priority Date: 11/30/1999
• Status: Active Grant

• Current Assignee: Robert Bosch GmbH
• Original Assignee: Robert Bosch GmbH
• Inventors: Behrens, Ralph, Wawra, Martin
• Primary Examiner(s): LOUIS JACQUES, JACQUES H
• Application Number:
  US09/723,215
• Time in Patent Office: 1,219 Days
• Field of Search: 701/200, 701/207, 701/213, 705/1, 705/14, 705/27, 705/26, 705/410, 705/411, 340/517, 340/525, 340/988, 340/989, 340/990, 340/995.17, 340/996, 342/357.01, 342/357.06, 342/357.09, 342/357.12, 342/357.13, 342/357.17, 455/456.1, 455/456.2, 455/456.3, 455/456.5, 455/456.6
• US Class Current: 701/207
• CPC Class Codes: G01C 21/3682 output of POI information on a road map G01C21/3614, G01C21/3685 take precedence
• CPC Class Codes: G01S 19/14 specially adapted for specific applications
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

The navigation device is provided with a device for display of advertisements in a scene of a particular region or area. The navigation device has a processor (1,12), a memory (2,13), a positioning device (3,14), an optical display (5,16), an acoustic display (8,19), a receiver (6,17) and an input device (9,20). The scenes displayed by the navigation device are either actual scenes for an area or region in which the navigation is located or simulated scenes. The data for the display of the scene are either loaded from a data or information-bearing medium, such as a CD-ROM, or received by means of the receiver. Particular objects in the displayed scene may be connected with additional information which can be requested by the user by the input device. The number of objects, which particularly have advertisements, are established according to the speed of the vehicle containing the navigation device and the position of the navigation device. The navigation device can also be provided with a bus for convenient connection of the components.

Claims

1. A navigation device with means for displaying advertisements, said navigation device comprising

a positioning device (3, 14) for collecting position information regarding a current location of the navigation device;

a receiving station (6, 17) for supplying a plurality of objects;

a display device (5, 16) for displaying an area or region as a respective scene or a two-dimensional scene assembled from said plurality of objects, wherein at least one of said plurality of objects having an associated advertisement, and said at least one of said plurality of objects being activated for transmitting an order; and

a processor (1, 12) including means for ascertaining the current location of the navigation device from said position information supplied thereto from said positioning device (3, 14), wherein said processor includes means for obtaining said plurality of objects from said receiving station (6, 17) and for transmitting said plurality of objects from said receiving station (6, 17) to said display device (5, 16) for producing a scene from said plurality of objects, wherein at least one of said objects is activated from transmitting said order using an E-mail.

2. The navigation device as defined in claim 1, further comprising means for assembling said objects to form said scene of said area or said region so that said area or said region includes said current location of said navigation device.

3. The navigation device as defined in claim 2, further comprising a memory (2, 13) for storing said scene and wherein said processor (1, 12) includes means for retrieving said scene from said memory.

4. The navigation device as defined in claim 2, wherein said means for assembling said objects to form said scene of said area or said region is located in said processor (1, 12) and selects said objects for assembly to form said scene from a memory (2, 13) according to said current location established by said processor (1, 12) with the aid of said positioning device (3, 14).

5. The navigation device as defined in claim 2, wherein said means for assembling said objects to form said scene of said area or said region is located in said processor (1, 12) and selects said objects for assembly to form said scene from a memory (2, 13) according to a vehicle speed of a vehicle containing the navigation device.

6. The navigation device as defined in claim 2, wherein said processor has means for determining a state of excitation of a driver of a vehicle containing the navigation device, said means for assembling said objects to form said scene of said area of said region is located In said processor (1, 12), said means for assembling said objects selects said objects for assembly to form said scene from a memory (2, 13) according to said state of excitation of said driver.

7. The navigation device as defined in claim 1, further comprising a memory (2, 13) for said objects including said at least one object with said associated advertisement and wherein said processor (1, 12) includes means for retrieving said objects from said memory (2, 13) and for transmitting said objects retrieved from said memory to said display device (5, 16) for producing said scene from said objects retrieved from said memory.

8. The navigation device as defined in claim 7, wherein said memory (2, 13) comprises an information-bearing medium selected from the group consisting of CD-ROM, DVD, hard disk and mini-disk data.

9. The navigation device as defined in claim 7, further comprising means (8, 19) for producing an acoustic presentation and wherein said processor (1, 12) has means for generating acoustic signals and for transmitting said acoustic signals to said means for producing said acoustic presentation, so that said acoustic presentation is presented.

10. The navigation device as defined in claim 1, wherein said receiving station (6, 17) includes means for transmitting requests for advertisement information and other data.

11. The navigation device as defined in claim 1, further comprising a memory (2, 13) for said objects including said at least one object with said associated advertisement and wherein said processor (1, 12) includes means for obtaining a first portion of said objects from a receiving station (6, 17), means for retrieving a remaining portion of said objects from said memory (2, 13) and means for transmitting said first portion of said objects obtained from said receiving station (6, 17) and said remaining portion of said objects to said display device (5, 16) for producing said scene from said objects.

12. The navigation device as defined in claim 1, further comprising an input device (9, 20) for inputting additional information to said processor (1, 12) and wherein said processor (1, 12) includes means for linking said additional information with said objects assembled to produce said scene.

13. The navigation device as defined in claim 1, wherein said processor (1, 12) includes means for determining a content of said associated advertisement according to a user profile of a user.

14. The navigation device as defined in claim 1, wherein said objects are coded in a standard multimedia format.

15. The navigation device as defined in claim 14, wherein said standard multimedia format is MPEG-4.

16. The navigation device as defined in claim 1, further comprising a memory (2, 13) and a bus (11) for connecting said positioning device (3, 14), said processor (1,12), said memory (2, 13) and said display device (5, 16) with each other.