Normalizing a measure of the level of current interest of an item accessible via a network

• US 6,721,744 B1
• Filed: 09/07/2000
• Issued: 04/13/2004
• Est. Priority Date: 01/28/2000
• Status: Expired due to Term

• Current Assignee: Knapp Investment Company Limited
• Original Assignee: Interval Research Corporation
• Inventors: Naimark, Michael, Bergman, Aviv, Weil, Emily, Moresco, Ignazio, Faieta, Baldo
• Primary Examiner(s): Mizrahi, Diane D.
• Application Number:
  US09/658,346
• Time in Patent Office: 1,314 Days
• Field of Search: 707/2-5, 707/10, 707/102, 709/224, 709/218
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface

Abstract

Normalizing a measure of the level of current interest of an item that is based on indications of interest received from one or more users of a network via which the item is accessible is disclosed. In one embodiment, an intensity value is determined for each successive indication of interest received with respect to an item. At the time each successive indication of interest with respect to the item is received, an intensity rank based at least in part on the intensity value of the received indication is calculated. The calculated intensity rank is multiplied by a normalization factor to determine a normalized intensity rank.

Claims

1. A method for normalizing a measure of the level of current interest of an item that is based on indications of interest received from one or more users of a network via which the item is accessible, comprising:

determining for each successive indication of interest received with respect to the item an intensity value;

calculating at the time each successive indication of interest with respect to the item is received an intensity rank based at least in part on the intensity value of the received indication; and

multiplying the calculated intensity rank by a normalization factor to determine a normalized intensity rank;

wherein the normalization factor includes a low frequency enhancement factor that enhances, relative to the intensity rank for items for which indications of current interest are received more frequently, the intensity rank for an item for which indications of current interest are received less frequently; and

wherein the low frequently enhancement factor is the difference between the time of the received indication and the time of the last-received indication.

2. A method for normalizing a measure of the level of current interest of an item that is based on indications of interest received from one or more users of a network via which the item is accessible, comprising:

determining for each successive indication of interest received with respect to the item an intensity value;

calculating at the time each successive indication of interest with respect to the item is received an intensity rank based at least in part on the intensity value of the received indication; and

multiplying the calculated intensity rank by a normalization factor to determine a normalized intensity rank;

wherein the normalization factor includes a low volume enhancement factor that enhances, relative to the intensity rank for items for which a greater number of indications of current interest are received, the intensity rank for an item for which fewer indications of current interest are received; and

wherein the low volume enhancement factor is the inverse of the sum of the intensity values for all indications of interest received with respect to the item.

3. A system for normalizing a measure of the level of current interest of an item that is based on indications of interest received from one or more users of a network via which the item is accessible, comprising:

a computer configured to determine for each successive indication of interest received with respect to the item an intensity value;

calculate at the time each successive indication of interest with respect to the item is received an intensity rank based at least in part on the intensity value of the received indication; and

multiplying the calculated intensity rank by a normalization factor to determine a normalized intensity rank; and

a database, associated with the computer, configured to store data relating to the item;

wherein the normalization factor includes a low frequency enhancement factor that enhances, relative to the intensity rank for items for which indications of current interest are received more frequently, the intensity rank for an item for which indications of current interest are received less frequently; and

wherein the low frequently enhancement factor is the difference between the time of the received indication and the time of the last-received indication.

4. A computer program product for normalizing a measure of the level of current interest of an item that is based on indications of interest received from one or more users of a network via which the item is accessible, the computer program product being embodied in a computer readable medium and comprising computer instructions for:

determining for each successive indication of interest received with respect to the item an intensity value;

calculating at the time each successive indication of interest with respect to the item is received an intensity rank based at least in part on the intensity value of the received indication; and

multiplying the calculated intensity rank by a normalization factor to determine a normalized intensity rank;

wherein the normalization factor includes a low frequency enhancement factor that enhances, relative to the intensity rank for items for which indications of current interest are received more frequently, the intensity rank for an item for which indications of current interest are received less frequently; and

wherein the low frequently enhancement factor is the difference between the time of the received indication and the time of the last-received indication.

5. A system for normalizing a measure of the level of current interest of an item that is based on indications of interest received from one or more users of a network via which the item is accessible, comprising:

a computer configured to determine for each successive indication of interest received with respect to the item an intensity value;

calculate at the time each successive indication of interest with respect to the item is received an intensity rank based at least in part on the intensity value of the received indication; and

multiplying the calculated intensity rank by a normalization factor to determine a normalized intensity rank; and

a database, associated with the computer, configured to store data relating to the item;

wherein the normalization factor includes a low volume enhancement factor that enhances, relative to the intensity rank for items for which a greater number of indications of current interest are received, the intensity rank for an item for which fewer indications of current interest are received; and

wherein the low volume enhancement factor is the inverse of the sum of the intensity values for all indications of interest received with respect to the item.

6. A computer program product for normalizing a measure of the level of current interest of an item that is based on indications of interest received from one or more users of a network via which the item is accessible, the computer program product being embodied in a computer readable medium and comprising computer instructions for:

determining for each successive indication of interest received with respect to the item an intensity value;

calculating at the time each successive indication of interest with respect to the item is received an intensity rank based at least in part on the intensity value of the received indication; and

multiplying the calculated intensity rank by a normalization factor to determine a normalized intensity rank;

wherein the normalization factor includes a low volume enhancement factor that enhances, relative to the intensity rank for items for which a greater number of indications of current interest are received, the intensity rank for an item for which fewer indications of current interest are received; and

wherein the low volume enhancement factor is the inverse of the sum of the intensity values for all indications of interest received with respect to the item.