System and method for linking information in a global computer network
DCFirst Claim
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1. A wide area network system for retrieving information, comprising:
- a first server comprising first commands that are executed in response to a request for a web page component, wherein execution of the first commands results in storing a consumer identifier on a consumer computer; and
a second server comprising second commands that are executed in response to a the consumer computer accessing a merchant server, the second commands performing a method comprising;
reading the consumer identifier from the consumer computer;
translating the consumer identifier to a linkage key;
accessing selected consumer data in a third party database based on the linkage key; and
transmitting the accessed consumer data and the consumer identifier to the merchant server.
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Abstract
A system that flexibly, retrieves, processes and distributes data across a global computer network is disclosed. Within the system, a first party identifier is captured and converted into a Linkage Key, such as a United States Postal Service Delivery point code (11-digit zip code). The Linkage Key is then used to retrieve Linkage Key indexed data from various network nodes that house components of a virtual Linkage Key indexed database. The retrieved information associated with the first party identifier is then distributed by the system to one or more network nodes to provide benefits to the first party and other network nodes.
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Citations
26 Claims
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1. A wide area network system for retrieving information, comprising:
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a first server comprising first commands that are executed in response to a request for a web page component, wherein execution of the first commands results in storing a consumer identifier on a consumer computer; and
a second server comprising second commands that are executed in response to a the consumer computer accessing a merchant server, the second commands performing a method comprising;
reading the consumer identifier from the consumer computer;
translating the consumer identifier to a linkage key;
accessing selected consumer data in a third party database based on the linkage key; and
transmitting the accessed consumer data and the consumer identifier to the merchant server. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A wide area network system for providing consumer data to a merchant, comprising:
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a first information server in communication with a first merchant server, said first information server configured to store a cookie data file comprising a consumer identifier on a consumer computer after said consumer computer has accessed said first merchant server; and
said first information server being in communication with a second merchant server, said first information server comprising;
a database of consumer data, wherein said first information server is configured so that, in response to said consumer computer accessing said second merchant server, said cookie data file is read, said consumer identifier is accessed and translated to a linkage key, data specific to a consumer desired by the merchant associated with said second merchant server is determined, said desired consumer specific data from said database of consumer data is retrieved based on said linkage key, and said desired consumer specific data is transmitted from said database to said second merchant server. - View Dependent Claims (8, 9, 10)
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11. A method for providing a merchant with consumer information, comprising:
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capturing consumer data being transmitted from a consumer computer to a first merchant server;
writing a consumer identifier to the Consumer computer, wherein the consumer identifier is based on the consumer data;
providing a second merchant server with a web page component, wherein transmission of the web page component to the consumer computer allows an information server to read the consumer identifier;
translating the consumer identifier to a linkage key;
retrieving selected consumer information from a third party database of consumer information based on the linkage key; and
transmitting the selected consumer information to the second merchant server. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for retrieving information in a computer network, comprising:
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capturing a consumer identifier from a consumer that is transmitted to a first merchant server;
storing the consumer identifier on a consumer computer;
receiving a request from the consumer computer to transmit web page information referenced on the first merchant server;
responsive to request, reading the consumer identifier from the consumer computer;
translating the consumer identifier to a linkage key;
determining what data specific to the consumer is desired by a merchant associated with the first merchant server;
accessing a database of consumer information to retrieve the desired consumer specific data using the linkage key; and
transmitting the information of the consumer to the first merchant server. - View Dependent Claims (22, 23, 24, 25, 26)
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Specification