System and method for providing measurement of tracking events with radio broadcast materials via the internet
First Claim
1. A system for providing measurement of a listening audience of a radio program broadcast via the Internet, the system comprising:
- a radio broadcast system configured to transmit to a streaming server broadcast materials divided into a plurality of program segments, the program segments being accompanied by program data, the program data comprising a code identifying the accompanied program segment;
a streaming server configured to receive the program segments and program data and broadcast the received broadcast materials and program data to a plurality of media players over the Internet;
a media player configured to receive th broadcast materials and data from said streaming server and transmit tracking events for the media player based on the program data; and
a measurement sewer configured to receive tracking events for the media players based on the program data and provide an indication to the radio broadcast system of the media players receiving the broadcast materials at a period of time, wherein the indication is based on the program data.
7 Assignments
0 Petitions
Accused Products
Abstract
A broadcast material delivery architecture provides coordinated inclusion of supplemental materials with delivered broadcast material. A broadcaster broadcasts the broadcast materials to a plurality of users, the broadcast material being divided into a plurality of segments. Also broadcast is program data associated with the plurality of segments. A user terminal receives the broadcast material from the broadcaster and retrieving supplemental materials related to said plurality of segments of said broadcast material. To retrieve the supplemental materials, the program data are provided to a data server, which provides parameters for the supplemental materials to the user terminal. The user terminal uses the parameters to retrieve supplemental materials from one or more databases. The user terminal plays the supplemental materials in conjunction with the broadcast material.
107 Citations
34 Claims
-
1. A system for providing measurement of a listening audience of a radio program broadcast via the Internet, the system comprising:
-
a radio broadcast system configured to transmit to a streaming server broadcast materials divided into a plurality of program segments, the program segments being accompanied by program data, the program data comprising a code identifying the accompanied program segment;
a streaming server configured to receive the program segments and program data and broadcast the received broadcast materials and program data to a plurality of media players over the Internet;
a media player configured to receive th broadcast materials and data from said streaming server and transmit tracking events for the media player based on the program data; and
a measurement sewer configured to receive tracking events for the media players based on the program data and provide an indication to the radio broadcast system of the media players receiving the broadcast materials at a period of time, wherein the indication is based on the program data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
a collection engine configured to collect the tracking events indicative of user activities associated with receipt of the program segments a database configured to store said collected tracking events; and
a user interface configured to provide reports of said user activities based on the program data to a provider of said broadcast material segments.
-
-
9. The system of claim 8, further comprising a data engine configured to process said collected tracking events.
-
10. The system of claim 8, wherein said collection engine is further configured to collect the program data that is associated with said tracking events.
-
11. The system of claim 8, wherein said database is further configured to store a time stamp with said tracking events.
-
12. The system of claim 8, wherein said report comprises a real-time report of users accessing said broadcast material segments.
-
13. The system of claim 8, wherein said report comprises a historical report of users accessing said broadcast material segments.
-
14. The system of claim 8, wherein said report comprises a report of listenership of the broadcast material segments.
-
15. The system of claim 8, further comprising a means for processing said collected tracking events.
-
16. The system of claim 1, further comprising:
-
means for collecting the tracking means for storing said collected tracking events; and
means for providing reports of said user activities based on the program data to a provider of said broadcast material segments.
-
-
17. The system of claim 1, further comprising:
a first graphical display component illustrating real-time listenership for at least one of a plurality of groups of users.
-
18. The system of claim 1, further comprising:
-
a graphical display component illustrating listenership for at least one of a plurality of groups of users;
at least one user selection input allowing a program director to select parameters by which said graphical display is to be illustrated.
-
-
19. The system of claim 1, wherein providing an indication comprises providing a graphic depiction of listenership.
-
20. A method of measuring a broadcast material audience, comprising:
-
transmitting to an Internet broadcasting system, from a radio station system, broadcast materials divided into a plurality of program segments, the program segments being accompanied by program data, the program data comprising a code identifying the accompanied segment;
receiving the program segments and program data at the Internet broadcasting system and broadcasting the received broadcast materials and program data to a plurality of media players over the Internet;
receiving at a media player the broadcast material and program data from said Internet broadcast system;
transmitting at least one tracking event for the media player based on the program data and providing an indication based on the program data to the radio broadcast system of the media players receiving the broadcast materials at a period of time;
receiving said at least one tracking event for the media player storing said at least one tracking event in a database; and
providing to a broadcaster the indication based on the program data that said user is receiving said broadcast material from said radio station system. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
-
-
33. A computer program product for use with a computer system, said computer program product comprising:
-
a computer usable medium having computer readable program code means embodied in said medium for causing the computer system collect listenership information, said computer readable program code means comprising;
computer readable program code means for transmitting to an Internet broadcasting system, from a radio station system, broadcast materials divided into a plurality of program segments, the program segments being accompanied by program data, the program data comprising a code identifying the accompanied segment;
computer readable program code means for receiving the program segments and program data at the Internet broadcasting system and broadcasting the received broadcast materials and program data to a plurality of media players over the Internet;
computer readable program code means for receiving at a media player the broadcast material and program data from said Internet broadcast system;
computer readable program code means for transmitting at least one tracking event for the media player based on the program data and providing an indication based on the program data to the radio broadcast system of the media players receiving the broadcast materials at a period of time;
computer readable program code means for receiving said at least one tracking event for the media player;
computer readable program code means for storing said at least one tracking event in a database; and
computer readable program code means for providing to a broadcaster the indication based on the program data that said user is receiving said broadcast material from said radio station system.
-
-
34. A program storage device, readable by one or more machines, tangibly embodying a program of instructions executable by the machines to perform method steps for audience measurement of broadcast materials, said method steps comprising the steps of:
-
transmitting to an Internet broadcasting system, from a radio station system, broadcast materials divided into a plurality of program segments, the program segments being accompanied by program data, the program data comprising a code identifying the accompanied segment;
receiving the program segments and program data at the Internet broadcasting system and broadcasting the received broadcast materials and program data to a plurality of media players over the Internet;
receiving at a media player the broadcast material and program data from said Internet broadcast system;
transmitting at least one tracking event for the media player based on the program data and providing an indication based on the program data to the radio broadcast system of the media players receiving the broadcast materials at a period of time;
receiving said at least one tracking event for the media player;
storing said at least one tracking event in a database; and
providing to a broadcaster the indication based on the program data that said user is receiving said broadcast material from said radio station system.
-
Specification