Method and apparatus for tracking client interaction with a network resource downloaded from a server

• US 6,763,386 B2
• Filed: 08/20/2002
• Issued: 07/13/2004
• Est. Priority Date: 03/21/1997
• Status: Expired due to Term

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NetRatings Australia Pty Ltd. (Nielsen Holdings plc)
• Inventors: Davis, Owen, Jain, Vidyut
• Primary Examiner(s): Harrell, Robert B.
• Application Number:
  US10/224,766
• Publication Number:
  US 20030065770A1
• Time in Patent Office: 693 Days
• Field of Search: 709/200, 709/201, 709/202, 709/203, 709/224, 709/100, 709/223, 709/225, 709/229, 705/7, 705/53, 705/54, 707/104.1, 707/10, 715/513
• US Class Current: 709/224
• CPC Class Codes: G06F 11/3409 for performance assessment
• CPC Class Codes: G06F 11/3419 by assessing time
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 11/3495 for systems
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 61/00 Network arrangements, protocols or services for addressing or naming
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 61/35 involving non-standard use of addresses for implementing network functionalities, e.g. coding subscription information within the address or functional addressing, i.e. assigning an address to a function
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/1001 for accessing one among a plurality of replicated servers
• CPC Class Codes: H04L 67/10015 Access to distributed or replicated servers, e.g. using brokers
• CPC Class Codes: H04L 67/1029 using data related to the state of servers by a load balancer
• CPC Class Codes: H04L 67/142 Managing session states for stateless protocols; Signalling session states; State transitions; Keeping-state mechanisms
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 69/329 : in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 : Network security protocols

Abstract

A method for monitoring client interaction with a resource downloaded from a server in a computer network includes the steps of using a client to specify an address of a resource located on a first server, downloading a file corresponding to the resource from the first server in response to specification of the address, using the client to specify an address of a first executable program located on a second server, the address of the first executable program being embedded in the file downloaded from the first server, the first executable program including a software timer for monitoring the amount of time the client spends interacting with and displaying the file downloaded from the first server, downloading the first executable program from the second server to run on the client so as to determine the amount of time the client interacts with the file downloaded from the first server, using a server to acquire client identifying indicia from the client, and uploading the amount of time determined by the first executable program to a third server. The first executable program may also monitor time, keyboard events, mouse events, and the like, in order to track choices and selections made by a user in the file, and may execute upon the occurrence of a predetermined event, as well as monitoring or determining the amount of information downloaded by the client. The monitored information and client identifying indicia is stored on a database in a server for use in analysis and for automatically serving out files assembled according to user interests and preferences.

Claims

1. In a computer network comprising one or more servers and one or more clients, a method of monitoring interaction through a first client of the one or more clients with a first resource obtained by the first client from a first server of the one or more servers, the method comprising:

downloading the first resource from the first server to the first client,

downloading a tracking program from a server of the one or more servers to the first client, wherein the downloading of the first resource causes the downloading of the tracking program;

executing the tracking program on the client computer to monitor interaction through the client computer with at least one of the first resource and one or more second resources, the one or more second resources having been obtained by the first client from a server of the one or more servers as a result of interaction through the first client with at least one of the first resource and a second resource of the one or more second resources;

storing resource use data associated with the monitored interaction; and

communicating the resource use data to a server of the one or more servers.

2. The method of claim 1, wherein downloading the first resource comprises downloading a Web page.

3. The method of claim 2, wherein the tracking program is embedded in the Web page.

4. The method of claim 1, comprising storing the resource use data in a server of the one or more servers.

5. The method of claim 4, comprising storing the resource use data in a database.

6. The method of claim 1, wherein monitoring user interaction comprises monitoring input device events.

7. The method of claim 6, wherein the input device events comprise at least one of keyboard events and mouse events.

8. The method of claim 1, comprising downloading the first resource as a result of a request initiated by input from a user of the first client.

9. The method of claim 1, comprising downloading the tracking program from a second server of the one or more servers.

10. The method of claim 1, comprising monitoring details of choices made by a user of the first client using an input device of the first client, the choices being associated with at least one of the first resource and the one or more second resources.

11. The method of claim 1, comprising storing the resource us data in the client computer.

12. The method of claim 1, comprising communicating the resource use data from the first client to a server of the one or more servers.

13. A computer usable medium storing program code which, when executed on a computerized device, causes the computerized device to execute, in a computer network comprising one or more servers and one or more clients, a method of monitoring interaction through a first client of the one or more clients with a first resource obtained by the first client from a first server of the one or more servers, the method comprising:

downloading the first resource from the first server to the first client,

downloading a tracking program from a server of the one or more servers to the first client, wherein the downloading of the first resource causes the downloading of the tracking program;

executing the tracking program on the client computer to monitor interaction through the client computer with at least one of the first resource and one or more second resources, the one or more second resources having been obtained by the first client from a server of the one or more servers as a result of interaction through the first client with at least one of the first resource and a second resource of the one or more second resources;

storing resource use data associated with the monitored interaction; and

communicating the resource use data to a server of the one or more servers.

14. The computer readable media of claim 13, wherein downloading the first resource comprises downloading a Web page.

15. The computer readable media of claim 14, wherein the tracking program is embedded in the Web page.

16. The computer readable media of claim 13, wherein the method comprises storing the resource use data in a server of the one or more servers.

17. The computer readable media of claim 16, wherein the method comprises storing the resource use data in a database.

18. The computer readable media of claim 13, wherein monitoring user interaction comprises monitoring input device events.

19. The computer readable media of claim 18, wherein the input device events comprise at least one of keyboard events and mouse events.

20. The computer readable media of claim 13, wherein the method comprises downloading the first resource as a result of a request initiated by input from a user of the first client.

21. The computer readable media of claim 13, wherein the method comprises downloading the tracking program from a second server of the one or more servers.

22. The computer readable media of claim 13, wherein the method comprises monitoring details of choices made by a user of the first client using an input device of the first client, the choices being associated with at least one of the first resource and the one or more second resources.

23. The computer readable media of claim 13, wherein the method comprises storing the resource us data in the client computer.

24. The computer readable media of claim 13, wherein the method comprises communicating the resource use data from the first client to a server of the one or more servers.