System and method for encouraging viewers to watch television programs

• US 6,766,524 B1
• Filed: 05/08/2000
• Issued: 07/20/2004
• Est. Priority Date: 05/08/2000
• Status: Expired due to Fees

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: WebTV Networks Inc. (Microsoft Corporation)
• Inventors: Matheny, John R., Zigmond, Daniel J.
• Primary Examiner(s): Miller, John
• Assistant Examiner(s): Ma, Johnny
• Application Number:
  US09/566,695
• Time in Patent Office: 1,534 Days
• Field of Search: 725/23, 725/22, 725/13, 725/24, 725/34, 725/35, 725/14, 725/15, 725/16, 725/17, 725/18, 725/19, 725/20, 725/109, 725/112, 725/131, 348/180, 705/14
• US Class Current: 725/23
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 60/82 the transmission system being the Internet
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/17309 Transmission or handling of upstream communications

Abstract

Described are methods and apparatus for encouraging viewers to pay attention to television programs, commercials in particular, by offering viewers some incentive to watch. In one embodiment, viewers are notified that they can receive frequent-flier miles for answering one or more simple questions at the conclusion of the commercial. To verify that the viewer paid attention to the commercial, the answer to the question may be based on the content of the commercial. A sponsor might ask, for example, that the viewer identify the name of the sponsor or the color of an announcer'"'"'s shirt. A correct answer indicates that the viewer watched the commercial, and that the viewer is therefore entitled to some reward. For example, viewers who watch the commercial may be entered in a prize drawing, or may receive prize points, such as frequent-flier miles. In other embodiments, viewers may verify that they watched a given program by selecting an icon or pressing a button on a remote control.

Claims

1. In a broadcasting network that includes a broadcast signal source configured to broadcast television programming to one or more television receivers that are configured to display the television programming to one or more viewers, a method for offering reward incentives for the one or more viewers to watch the television programming, the method comprising:

broadcasting a television program to one or more television viewers via one or more television receivers;

using a reward notice to alert the one or more viewers of a possibility of receiving a reward for viewing at least a portion of the program, the reward notice being associated with reward notice triggers having time stamps that are repeatedly transmitted with the broadcast of the program and that can be used to determine a time in which the one or more viewers tune into the program and select the reward notice;

soliciting an email response from the one or more the viewers;

identifying a group of the one or more viewers who viewed the program and that will be rewarded for viewing the program, wherein a determination that the one or more viewers in the identified group viewed the program is at least partially based upon whether the one or more viewers submitted the solicited email response; and

providing a reward to each viewer in the identified group of viewers.

2. The method of claim 1, wherein the solicited email response requests information derived from the television commercial.

3. The method of claim 1, wherein the reward notice comprises an icon.

4. The method of claim 1, further comprising displaying the reward notice at a time closer to the beginning of the program than to the end of the program.

5. The method of claim 1, wherein the reward notice comprises the email solicitation, and wherein the email solicitation comprises a query prompting the viewers for information concerning the program.

6. The method of claim 1, wherein the reward comprises points toward a prize.

7. The method of claim 6, wherein the points are frequent-flier miles.

8. In a broadcasting network that includes a broadcast signal source configured to broadcast television programming and one or more television receivers that are configured to display the television programming to one or more viewers, a method for offering reward incentives for the one or more viewers to watch the television programming, the method comprising:

broadcasting a program;

repeatedly broadcasting, with the program, reward notice triggers corresponding to a reward notice that is displayed with the program and that identifies the program as content for which a viewer will be rewarded for monitoring the content, wherein each reward notice trigger includes a time stamp that can be used to determine a time in which the reward notice is selected by the viewer;

upon the viewer selecting the reward notice, determining the time in which the viewer selected the reward notice based upon the time stamp of the reward notice trigger that was being broadcast during the selection of the reward notice; and

determining that the viewer monitored the program based upon the time in which the viewer selected the reward notice.

9. A method as recited in claim 8, further comprising an act of determining that the time in which the reward notice was selected falls within a predetermined period of time during which the user will be rewarded for monitoring the program content.

10. The method of claim 9, further comprising rewarding the viewer for monitoring the program.

11. A method as recited in claim 8, wherein the program comprises a commercial.

12. The method of claim 8, wherein the reward notice comprises an icon.

13. The method of claim 8, further comprising displaying the reward notice at a time closer to the beginning of the program than to the end of the program.

14. The method of claim 8, wherein the reward notice comprises a query prompting the viewers for information concerning the program.

15. The method or claim 8, wherein the reward comprises points toward a prize.

16. The method of claim 15, wherein the points are frequent-flier miles.

17. The method of claim 8, wherein at least one of the reward notices comprises a broadcast trigger having an expiration attribute.

18. A computer program product for use in a broadcasting network that includes a broadcast signal source configured to broadcast television programming to one or more television receivers that are configured to display the television programming to one or more viewers, the computer program product comprising one or more computer-readable media having computer-executable instructions for implementing a method for offering reward incentives for the one or more viewers to watch the television programming, the method comprising:

broadcasting a television program to one or more television viewers via one or more television receivers;

using a reward notice to alert the one or more viewers of a possibility of receiving a reward for viewing at least a portion of the program, the reward notice being associated with reward notice triggers having time stamps that are repeatedly transmitted with the broadcast of the program and that can be used to determine a time in which the one or more viewers tune into the program and select the reward notice;

soliciting an email response from the one or more the viewers;

identifying a group of the one or more viewers who viewed the program and that will be rewarded for viewing the program, wherein a determination that the one or more viewers in the identified group viewed the program is at least partially based upon whether the one or more viewers submitted the solicited email response; and

providing a reward to each viewer in the identified group of viewers.

19. The computer program product of claim 18, wherein the reward notice comprises an icon.

20. The computer program product of claim 18, wherein the method further comprises displaying the reward notice at a time closer to the beginning of the program than to the end of the program.

21. The computer program product of claim 18, wherein the reward notice comprises the email solicitation, and wherein the email solicitation comprises a query prompting the viewers for information concerning the program.

22. The computer program product of claim 18, wherein the reward comprises points toward a prize.

23. The computer program product of claim 22, wherein the points are frequent-flier miles.

28. A computer program product as recited in claim 23, wherein the reward notice comprises an icon.

29. A computer program product as recited in claim 23, further comprising displaying the reward notice at a time closer to the beginning of the program than to the end of the program.

30. A computer program product as recited in claim 23, wherein the reward notice comprises a query prompting the viewers for information concerning the program.

31. A computer program product as recited in claim 23, wherein the reward comprises points toward a prize.

32. A computer program product as recited in claim 30, wherein the points are frequent-flier miles.

33. A computer program product as recited in claim 23, wherein at least one of the reward notice triggers comprises an expiration attribute.

24. A computer program product for use in a broadcasting network that includes a broadcast signal source configured to broadcast television programming and one or more television receivers that are configured to display the television programming to one or more viewers, the computer program product comprising one or more computer-readable media having computer-executable instructions for implementing a method for offering reward incentives for the one or more viewers to watch the television programming, the method comprising:

broadcasting a program;

repeatedly broadcasting, with the program, reward notice triggers corresponding to a reward notice that is displayed with the program and that identifies the program as content for which a viewer will be rewarded for monitoring the content, wherein each reward notice trigger includes a time stamp that can be used to determine a time in which the reward notice is selected by the viewer;

upon the viewer selecting the reward notice, determining the time in which the viewer selected the reward notice based upon the time stamp of the reward notice trigger that was being broadcast during the selection of the reward notice; and

determining that the viewer monitored the program based upon the time in which the viewer selected the reward notice.

25. A computer program product as recited in claim 24, wherein the method further comprises an act of determining that the time in which the reward notice was selected falls within a predetermined period of time during which the user will be rewarded for monitoring the program content.

26. A computer program product as recited in claim 25, wherein the method further comprises rewarding the viewer for monitoring the program.

27. A computer program product as recited in claim 24, wherein the program comprises a commercial.