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Analyzing images to determine if one or more sets of materials correspond to the analyzed images

  • US 6,785,421 B1
  • Filed: 05/22/2000
  • Issued: 08/31/2004
  • Est. Priority Date: 05/22/2000
  • Status: Expired due to Term
First Claim
Patent Images

1. A method of analyzing one or more images of a user to determine the likelihood of user interest in product or promotional materials that can be sent to the user, comprising:

  • a) selecting one or more images having pixels by a user;

    b) providing a plurality of product and promotional materials;

    c) automatically analyzing, without using the product or promotional materials, the pixels of the one or more user images to determine the likelihood that one or more particular product or promotional materials will be of interest to the user; and

    d) selecting one or more of the product or promotional materials based on their likelihood of interest to the user.

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