Method of incorporating user reaction measurement software into particular web pages of a website

• US 6,785,717 B1
• Filed: 06/14/2000
• Issued: 08/31/2004
• Est. Priority Date: 08/30/1999
• Status: Expired due to Term

• Current Assignee: Verint Americas Incorporated (Verint Systems Incorporated)
• Original Assignee: OpinionLab Incorporated (Verint Systems Incorporated)
• Inventors: Nickerson, Rand B., Treschl, Mark A., Kidd, Kathryn L., Crofoot, Matthew J., Samata, A. Gregory, Mason, David E.
• Primary Examiner(s): Harvey, Jack B.
• Assistant Examiner(s): TRAN, LAMBERT L
• Application Number:
  US09/595,337
• Time in Patent Office: 1,539 Days
• Field of Search: 709/202, 709/223, 709/224, 709/219, 345/733, 345/734, 345/157, 345/156, 345/738, 345/748, 345/749, 715/526, 715/511, 715/501, 702/186, 705/27
• US Class Current: 709/219
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A method of incorporating user reaction measurement software (30, 32, 34) into a particular web page (28) of a website (26) includes receiving an icon selection from a website owner (12) specifying a viewable icon (50) to appear on the particular page (28). The icon (50) has associated user reaction measurement software that includes a call to a directory containing an associated script. The icon (50) is incorporated into the particular page (28) and the directory containing the script is generated for communication together with the particular page (28). The call is also incorporated into software of the particular page (28) such that the user reaction measurement software is able to receive a subjective user reaction to the particular page (28), using the script, from a website user (16) that has accessed the particular page (28).

Claims

1. A method of incorporating user reaction measurement software into one of a plurality of particular web pages of a website, comprising:

receiving an icon selection from a website owner specifying a viewable icon to appear on the particular page;

such that the icon selected for the particular page is viewable on the particular page independent of input from a website user subsequent to the website user accessing the particular page and that the icon selected for the particular page solicits a page-specific user reaction concerning the particular page from the website user independent of input from the website user subsequent to the website user accessing the particular page; and

the icon selected for the particular page having associated user reaction measurement software comprising a call to a directory containing a script, the associated user reaction measurement software operable to receive the page-specific user reaction concerning the particular page for reporting to a website owner, the page-specific user reaction allowing the website owner to identify the particular page as one of the plurality of pages of the website for which the page-specific user reactions are notable relative to page-specific user reactions for other of the plurality of particular pages of the website;

incorporating the icon selected for the particular page into the particular page;

generating the directory containing the script for communication together with the particular page; and

incorporating the call into software of the particular page such that the user reaction measurement software is operable to receive a subjective user reaction to the particular page, using the script, from a website user that has accessed the particular page.

2. The method of claim 1, wherein the website owner specifies the icon using a pull-down menu.

3. The method of claim 1, wherein the icon selection specifies one or more characteristics of the icon selected from the group consisting of a symbol and a color.

4. The method of claim 1, wherein the icon selection specifies one or more explicit questions concerning the particular page for presentation to the user.

5. The method of claim 4, wherein the icon selection further specifies a visual element to contain each question, each visual element selected from the group consisting of a box, a banner, and a bar.

6. The method of claim 4, wherein each question concerns one or more specified elements of the particular page, each specified element being selected from the group consisting of a visual element and an audible element.

7. The method of claim 4, wherein at least one question concerns one or more specified items with which the particular page is associated.

8. The method of claim 1, wherein the website owner drags and drops the icon onto the particular page to incorporate the icon and associated user reaction measurement software into the particular page.

9. The method of claim 1, further comprising uploading the particular page to the website.

10. The method of claim 1, wherein the particular page is selected from the group consisting of:

a copy of an original page downloaded from the website, for incorporation of the user reaction measurement software and subsequent uploading to the website to replace the original page; and

a new page for uploading to the website.

11. The method of claim 1, performed using a software wizard executing on a server accessible to the website owner.

12. The method of claim 1, performed for a plurality of particular pages of the website.

13. The method of claim 12, wherein the icon selections specify different viewable icons to appear on at least two particular pages.

14. The method of claim 12, wherein the icon selections specify different explicit questions for at least two particular pages.

15. The method of claim 1, wherein the viewable icon specified in the icon selection allows users to provide one or more open-ended comments concerning the particular page.

16. A method of incorporating user reaction measurement software into a plurality of particular web pages of a website, comprising:

receiving one or more icon selections from a website owner which specify a viewable icon to appear on each particular page;

such that the icon selected for the particular page is viewable on the particular page independent of input from a website user subsequent to the website user accessing the particular page and that the icon selected for the particular pare solicits a page-specific user reaction concerning the particular page from the website user independent of input from the website user subsequent to the website user accessing the particular page; and

the icon selected for the particular page having associated user reaction measurement software comprising a call to a directory containing a script the associated user reaction measurement software operable to receive the page-specific user reaction concerning the particular page for reporting to a website owner, the page-specific user reaction allowing the website owner to identify the particular page as one of the plurality of pages of the website for which the page-specific user reactions are notable relative to pare-specific user reactions for other of the plurality of particular pares of the website;

incorporating the icons selected for the particular pages into the particular pages;

generating the directories containing the scripts for communication together with the particular pages; and

incorporating the calls into software of the particular pages such that the user reaction measurement software of each page is operable to receive a subjective user reaction to the particular page, using the script, from a website user that has accessed the particular page.

17. The method of claim 16, wherein each icon selection specifies one or more characteristics of the associated icon selected from the group consisting of:

a symbol for the icon;

a color of the icon; and

one or more explicit questions concerning the associated particular page for presentation to the user.

18. The method of claim 16, wherein the website owner drags and drops the icons onto the particular pages to incorporate the icons and the associated user reaction measurement software into the particular pages.

19. The method of claim 16, further comprising uploading the particular pages to the website.

20. The method of claim 16, wherein each particular page is selected from the group consisting of:

a copy of an original page downloaded from the website, for incorporation of the user reaction measurement software and subsequent uploading to the website to replace the original page; and

a new page for uploading to the website.

21. The method of claim 16, performed using a software wizard executing on a server accessible to the website owner.

22. The method of claim 16, wherein the icon selections specify different viewable icons to appear on at least two particular pages.

23. The method of claim 16, wherein the icon selections specify explicit questions associated with at least two particular pages for presentation to the user, each question concerning one or more aspects of the associated particular page and being different from the question for at least one other particular page.

24. The method of claim 16, wherein the one or more viewable icons specified in the one or more icon selections allow users to provide one or more open-ended comments concerning the particular page.