Interactive television program guide system with local advertisements
First Claim
1. A system in which a television distribution facility is used to distribute advertisements to user television equipment on which an interactive television program guide is implemented, comprising:
- means for providing the advertisements with advertisement usage information, wherein the advertisement usage information indicates whether the television distribution facility can time-shift a particular advertisement; and
means for preventing the television distribution facility from time-shifting the particular advertisement when the advertisement usage information prohibits time-shifting the particular advertisement.
6 Assignments
0 Petitions
Accused Products
Abstract
A program guide system is provided in which local advertisements may be distributed to interactive television program guides implemented on the user television equipment associated with a television distribution facility such as a cable system headend. The local advertisements contain information that is directed toward the particular users in a local area. The local advertisements may be displayed when a user selects a related global advertisement. The local advertisements may also be displayed automatically by cycling global advertisements and local advertisements. Advertisements may be blocked based on content or time shifted. Policies regarding advertisement usage may be enforced.
384 Citations
20 Claims
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1. A system in which a television distribution facility is used to distribute advertisements to user television equipment on which an interactive television program guide is implemented, comprising:
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means for providing the advertisements with advertisement usage information, wherein the advertisement usage information indicates whether the television distribution facility can time-shift a particular advertisement; and
means for preventing the television distribution facility from time-shifting the particular advertisement when the advertisement usage information prohibits time-shifting the particular advertisement. - View Dependent Claims (2, 3, 4, 5, 20)
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6. A method for using a system in which a television distribution facility is used to distribute advertisements to user television equipment on which an interactive television program guide is implemented, comprising the steps of:
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providing the advertisements with advertisement usage information, wherein the advertisement usage information indicates whether the television distribution facility can time-shift a particular advertisement; and
preventing the television distribution facility from time-shifting the particular advertisement when the advertisement usage information prohibits time-shifting the particular advertisement. - View Dependent Claims (7, 8, 9, 10)
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11. A computer readable medium encoded with machine-readable instructions for use in a system in which a television distribution facility is used to distribute advertisements to user television equipment on which an interactive television program guide is implemented, the machine-readable instructions comprising:
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providing the advertisements with advertisement usage information, wherein the advertisement usage information indicates whether the television distribution facility can time-shift a particular advertisement; and
preventing the television distribution facility from time-shifting the particular advertisement when the advertisement usage information prohibits time-shifting the particular advertisement. - View Dependent Claims (12, 13, 14, 15)
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16. A system in which a television distribution facility is used to distribute advertisements to user television equipment on which an interactive television program guide is implemented, comprising:
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a main facility that provides the advertisements with advertisement usage information to the television distribution facility, wherein the advertisement usage information indicates whether the television distribution facility can time-shift a particular advertisement; and
wherein the television distribution facility is prevented from time-shifting the particular advertisement when the advertisement usage information prohibits time-shifting the particular advertisement. - View Dependent Claims (17, 18, 19)
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Specification