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Program guide with selectable advertisements and pseudo-ads

  • US 6,799,327 B1
  • Filed: 07/13/1999
  • Issued: 09/28/2004
  • Est. Priority Date: 07/14/1998
  • Status: Expired due to Term
First Claim
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1. A method of displaying pseudo-ads and regular advertisements in an interactive program guide, comprising:

  • displaying program information in a program portion of a program guide display screen;

    displaying in an advertising portion of the program guide display screen, the regular advertisements and the pseudo-ads, wherein the pseudo-ads are non-advertising materials that are used to encourage viewers to use the program guide for a longer period of time, thereby causing the viewers to view more regular advertisements;

    cycling content displayed in the advertising portion so that the pseudo-ads are intermingled with the regular advertisements;

    receiving commands from a user to navigate a highlight region to the advertising portion of the program guide display screen; and

    receiving commands from the user when the highlight region is at the advertising portion that cause the regular advertisement or the pseudo-ad being displayed in the advertising portion to which the highlight region has been navigated to change to a different regular advertisement or pseudo-ad.

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