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Content based web advertising

  • US 6,804,659 B1
  • Filed: 01/14/2000
  • Issued: 10/12/2004
  • Est. Priority Date: 01/14/2000
  • Status: Expired due to Term
First Claim
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1. A method for targeting advertising to a user based upon content of a document displayed to said user, said method comprising:

  • comparing said content of said document to user selectable concepts of interest to identify the user selectable concepts of interest that are relevant to said document;

    comparing said content of said dicynetb ti advertiser selectable concepts of interest to identify the advertiser selectable concepts of interest that are relevant to said document;

    comparing said relevant user selectable concepts of interest to said relevant advertiser selectable concepts of interest to determine an overall relevance; and

    selecting an advertising based upon said overall relevance.

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