Method and system for remote content management of a designated portion of a web page

• US 6,826,594 B1
• Filed: 07/15/2000
• Issued: 11/30/2004
• Est. Priority Date: 07/15/2000
• Status: Expired due to Term

• Current Assignee: Conversant, LLC (Publicis Groupe SA)
• Original Assignee: Commission Junction Incorporated
• Inventors: Pettersen, Per
• Primary Examiner(s): LIN, WEN TAI
• Application Number:
  US09/617,061
• Time in Patent Office: 1,599 Days
• Field of Search: 709/203, 709/225, 709/219, 715/501.1, 715/517, 705/26, 705/59
• US Class Current: 709/203
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A method for inserting a dynamic content into a web page uses a dynamic content code embedded in the web page. The dynamic content code is used to access a program file on a dynamic content host computer that is run to generate the dynamic content based upon a identification code. The look and behavior of the dynamic content is defined by a plurality of content display attributes that can be modified. The dynamic content can be varied according to a content modification level and can include a run-time modified content. The dynamic content can occupy a portion of the web page, or constitute the entire page. Multiple dynamic contents can be included within a single web page, and one dynamic content code can be embedded in multiple web pages. The dynamic content code can contain potential revenue links, and such links can be dynamically updated.

Claims

1. A method for inserting a web page source code into a designated web page to display a dynamically retrieved web page content based on the execution of the web page source code, the method comprising the steps of:

selecting a portion of the designated web page where the dynamically retrieved web page content will be displayed;

embedding a dynamic content code and a dynamic content host server code into the designated web page;

accessing a host web server based upon the dynamic content host server code;

retrieving the web page source code from the host web server based on the dynamic content code;

inserting the web page source code from the host web server into the designated web page based upon the dynamic content code;

executing the web page source code inserted into the designated web page; and

displaying the dynamically retrieved web page content on the portion of the designated web page,

wherein the dynamic content code includes a program, file name and an identification code,

wherein the dynamically retrieved web, page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code, and

wherein the dynamically retrieved web page content is varied according to a content modification level display attribute.

2. A method for inserting a web page source code into a designated web page to display a dynamically retrieved web page content based on the execution of the web page source code, the method comprising the steps of:

selecting a portion of the designated web page where the dynamically retrieved web page content will be displayed;

embedding a dynamic content code and a dynamic content host server code into the designated web page;

accessing a host web server based upon the dynamic content host server code;

retrieving the web page source code from the host web server based on the dynamic content code;

inserting the web page source code from the host web server into the designated web page based upon the dynamic content code;

executing the web page source code inserted into the designated web page; and

displaying the dynamically retrieved web page content on the portion of the designated web page,

wherein the dynamic content code includes a program, file name and an identification code,

wherein the dynamically retrieved web, page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code,

wherein the dynamically retrieved web page content includes a static content and a run-time modified content, and

wherein the dynamically retrieved web page content is varied according to a content modification level display attribute associated with the identification code.

3. A method for inserting a web page source code into a designated web page to display a dynamically retrieved web page content based on the execution of the web page source code, the method comprising the steps of:

selecting a portion of the designated web page where the dynamically retrieved web page content will be displayed;

embedding a dynamic content code and a dynamic content host server code into the designated web page;

accessing a host web server based upon the dynamic content host server code;

retrieving the web page source code from the host web server based on the dynamic content code;

inserting the web page source code from the host web server into the designated web page based upon the dynamic content code;

executing the web page source code inserted into the designated web page; and

displaying the dynamically retrieved web page content on the portion of the designated web page,

wherein the dynamic content code includes a program, file name and an identification code,

wherein the dynamically retrieved web, page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code, and

wherein the dynamically retrieved web page content includes a run-time modified content.

4. A method for inserting a web page source code into a designated web page to display a dynamically retrieved web page content based on the execution of the web page source code, the method comprising the steps of:

selecting a portion of the designated web page where the dynamically retrieved web page content will be displayed;

embedding a dynamic content code and a dynamic content host server code into the designated web page;

accessing a host web server based upon the dynamic content host server code;

retrieving the web page source code from the host web server based on the dynamic content code;

inserting the web page source code from the host web server into the designated web page based upon the dynamic content code;

executing the web page source code inserted into the designated web page; and

displaying the dynamically retrieved web page content on the portion of the designated web page;

accessing a plurality of content display attributes associated with the dynamically retrieved web page content;

generating the web page with the dynamically retrieved web page content in response to a request from a client computer to a host web server over a distributed computer network; and

displaying the web page with the dynamically retrieved web page content on the client computer based upon the plurality of content display attributes,

wherein the request is sent to the host web server based upon the dynamic content host server code embedded within the web page,

wherein the host web server executes a program file to retrieve the web page source code,

wherein the program file utilizes an identification code sent with the request from the client computer to retrieve the web page source code,

wherein the dynamically retrieved web page content is retrieved based on the file identifier contained in the web page source code, and

wherein the dynamically retrieved web page content is varied according to at least one content modification level.

5. A method as recited in claim 4, wherein the dynamically retrieved web page content includes a static content and a run-time modified content.

6. A method as recited in claim 5, wherein the static content is varied according to a content modification level associated with the identification code.

7. A computer-implemented system operated over a distributed electronic network for inserting a web page source code containing a file identifier into a designated web page to display a dynamically retrieved web page content on a portion of the designated web page, the system comprising:

a) a means for retrieving and inserting the web page source code into the designated web page based on a dynamic content code, executing the web page source code, retrieving the dynamically retrieved web page content based on the file identifier contained in the web page source code, and displaying the web page with the dynamically retrieved web page content;

b) a host web server computer system to process requests for web page source code and dynamically retrieved web page content, the system comprising;

i) a means for storing web page source code;

ii) a means for storing dynamically retrieved web page content;

iii) a data processor for inserting a web page source code into a designated web page based on a dynamic content code, and retrieving a dynamically retrieved web page content based on a file identifier contained in the web page source code,

wherein the dynamically retrieved web page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code, and

wherein the dynamically retrieved web page content is varied according to a content modification level display attribute.

8. A computer-implemented system operated over a distributed electronic network for inserting a web page source code containing a file identifier into a designated web page to display a dynamically retrieved web page content on a portion of the designated web page, the system comprising:

a) a means for retrieving and inserting the web page source code into the designated web page based on a dynamic content code, executing the web page source code, retrieving the dynamically retrieved web page content based on the file identifier contained in the web page source code, and displaying the web page with the dynamically retrieved web page content;

b) a host web server computer system to process requests for web page source code and dynamically retrieved web page content, the system comprising;

i) a means for storing web page source code;

ii) a means for storing dynamically retrieved web page content;

iii) a data processor for inserting a web page source code into a designated web page based on a dynamic content code, and retrieving a dynamically retrieved web page content based on a file identifier contained in the web page source code,

wherein the dynamically retrieved web page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code,

wherein the dynamically retrieved web page content includes a static content and a run-time modified content, and

wherein the dynamically retrieved web page content is varied according to a content modification level display attribute associated with the identification code.

9. A computer-implemented system operated over a distributed electronic network for inserting a web page source code containing a file identifier into a designated web page to display a dynamically retrieved web page content on a portion of the designated web page, the system comprising:

a) a means for retrieving and inserting the web page source code into the designated web page based on a dynamic content code, executing the web page source code, retrieving the dynamically retrieved web page content based on the file identifier contained in the web page source code, and displaying the web page with the dynamically retrieved web page content;

b) a host web server computer system to process requests for web page source code and dynamically retrieved web page content, the system comprising;

i) a means for storing web page source code;

ii) a means for storing dynamically retrieved web page content;

iii) a data processor for inserting a web page source code into a designated web page based on a dynamic content code, and retrieving a dynamically retrieved web page content based on a file identifier contained in the web page source code,

wherein the dynamically retrieved web page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code,

wherein the dynamically retrieved web page content includes a run-time modified content, and

wherein the run-time modified content is not varied according to a content modification level associated with the identification code.

10. A computer readable medium having stored therein one or more sequences of instructions for inserting a web page source code containing a file identifier into a designated web page based on a dynamic content code, and for displaying a dynamically retrieved web page content based on the execution of the web page source code, the one or more sequences of instructions causing one or more processors to perform a plurality of acts, said acts comprising:

allowing the dynamically retrieved web page content to be stored on a host web server based on a dynamic content code;

allowing the web page source code to be stored on the host web server;

retrieving the dynamically retrieved web page content from the host web server based on the execution of the web page source code containing the file identifier contained in the designated web page;

inserting the dynamically retrieved web page content from the host web server into the designated web page; and

returning the web page containing the dynamically retrieved web page content for display on a client computer system,

wherein the dynamic content code includes a program file name and an identification code,

wherein the dynamically retrieved web page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code, and

wherein the dynamically retrieved web page content is varied according to a content modification level display attribute.

11. A computer readable medium having stored therein one or more sequences of instructions for inserting a web page source code containing a file identifier into a designated web page based on a dynamic content code, and for displaying a dynamically retrieved web page content based on the execution of the web page source code, the one or more sequences of instructions causing one or more processors to perform a plurality of acts, said acts comprising:

allowing the dynamically retrieved web page content to be stored on a host web server based on a dynamic content code;

allowing the web page source code to be stored on the host web server;

retrieving the dynamically retrieved web page content from the host web server based on the execution of the web page source code containing the file identifier contained in the designated web page;

inserting the dynamically retrieved web page content from the host web server into the designated web page; and

returning the web page containing the dynamically retrieved web page content for display on a client computer system,

wherein the dynamic content code includes a program file name and an identification code,

wherein the dynamically retrieved web page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code,

wherein the dynamically retrieved web page content includes a static content and a run-time modified content, and

wherein the dynamically retrieved web page content is varied according to a content modification level display attribute associated with the identification code.

12. A computer readable medium having stored therein one or more sequences of instructions for inserting a web page source code containing a file identifier into a designated web page based on a dynamic content code, and for displaying a dynamically retrieved web page content based on the execution of the web page source code, the one or more sequences of instructions causing one or more processors to perform a plurality of acts, said acts comprising:

allowing the dynamically retrieved web page content to be stored on a host web server based on a dynamic content code;

allowing the web page source code to be stored on the host web server;

retrieving the dynamically retrieved web page content from the host web server based on the execution of the web page source code containing the file identifier contained in the designated web page;

inserting the dynamically retrieved web page content from the host web server into the designated web page; and

returning the web page containing the dynamically retrieved web page content for display on a client computer system,

wherein the dynamic content code includes a program file name and an identification code,

wherein the dynamically retrieved web page content is defined and controlled by at least one content display attribute that is accessed based upon the dynamic content code,

wherein the dynamically retrieved web page content includes a run-time modified content, and

wherein the run-time modified content is not varied according to a content modification level associated with the identification code.