Marketing selection optimization process
First Claim
1. A computer-implemented market selection optimization method, the method comprising:
- (a) assigning product offers to consumers such that each consumer is assigned at least one product offer;
(b) determining a difference in expected profitability associated with the assigned at least one product offer and a different product offer for each consumer;
(c) sorting the consumers according to said determined difference in expected profitability for each consumer; and
(d) reassigning the product offers to the sorted consumers in accordance with said determined difference in expected profitability for each consumer.
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Accused Products
Abstract
A market selection optimization method comprising the steps of assigning product offers to consumers in the presence of multiple constraints, such that each consumer is assigned at least one product offer; determining a difference in expected profitabilty associated with the assigned product offer and a different product offer for each consumer; sorting the consumers according to the respective difference in expected profitabilities associated with the product offers; and reassigning the product offers to the sorted consumers in accordance with the respective difference in expected profitabilities. The result of this process is a selection of marketing offers that optimizes expected revenues.
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Citations
34 Claims
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1. A computer-implemented market selection optimization method, the method comprising:
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(a) assigning product offers to consumers such that each consumer is assigned at least one product offer;
(b) determining a difference in expected profitability associated with the assigned at least one product offer and a different product offer for each consumer;
(c) sorting the consumers according to said determined difference in expected profitability for each consumer; and
(d) reassigning the product offers to the sorted consumers in accordance with said determined difference in expected profitability for each consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented market selection optimization method, the method comprising:
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(a) assigning product offers to consumers such that each consumer is assigned at least one product offer from a combination of two product offers, wherein a first product offer is made to a first group of consumers and a second product offer is made to a second group of consumers resulting in an assignment pattern;
(b) determining a difference in expected profitability associated with the assigned product offers for each consumer;
(c) sorting the consumers according to said determined difference for each consumer; and
(d) reassigning the product offers to the sorted consumers in accordance with the assignment pattern. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A machine readable medium containing executable instructions which, when executed in a processing system, causes the processing system, to perform the steps of a method for market selection optimization, the method comprising:
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(a) assigning product offers to consumers such that each consumer is assigned at least one product offer;
(b) determining a difference in expected profitability associated with the assigned at least one product offer and a different product offer for each consumer;
(c) sorting the consumers according to said determined difference for each consumer; and
(d) reassigning the product offers to the sorted consumers in accordance with said determined difference for each consumer. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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25. A machine readable medium containing executable instructions which, when executed in a processing system, causes the processing system, to perform the steps of a method for market selection optimization, the method comprising:
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(a) assigning product offers to consumers such that each consumer is assigned at least one product offer;
(b) determining a difference in expected profitability associated with the assigned at least one product offer and a different product offer for each consumer;
(c) sorting the consumers according to said determined difference for each consumer; and
(d) reassigning the product offers to the sorted consumers in accordance with said determined difference for each consumer, wherein;
steps (a) through (d) are executed for each possible two product offer combination;
previously reassigned product offers associated with the sorted consumers are overwritten by new product offer values for common product offers associated with a consumer as each subsequent two product combination is processed;
the previously reassigned product offers associated with the sorted consumers have a total profit value TPx and the new product offer values associated with the sorted consumers have a total profit value TPy; and
a difference of the total profit value TPy and the total profit value TPx divided by the total profit value TPx results in a determination value, provided the determination value is greater than a specified value, then the steps (a) through (d) are re-executed for each possible two product offer combination.
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26. A machine readable medium containing executable instructions which, when executed in a processing system, causes the processing system to perform the steps of a method for market selection optimization, the method comprising:
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(a) assigning product offers to consumers such that each consumer is assigned at least one product offer from a combination of two product offers, wherein a first product offer is made to a first group of consumers and a second product offer is made to a second group of consumers resulting in an assignment pattern;
(b) determining a difference in expected profitability associated with the assigned product offers for each consumer;
(c) sorting the consumers according to said determined difference for each consumer; and
(d) reassigning the product offers to the sorted consumers in accordance with the assignment pattern. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33)
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34. A machine readable medium containing executable instructions which, when executed in a processing system, causes the processing system, to perform the steps of a method for market selection optimization, the method comprising:
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(a) assigning product offers to consumers such that each consumer is assigned at least one product offer from a combination of two product offers, wherein a first product offer is made to a first group of consumers and a second product offer is made to a second group of consumers resulting in an assignment pattern;
(b) determining a difference in expected profitability associated with the assigned product offers for each consumer;
(c) sorting the consumers according to said determined difference for each consumer; and
(d) reassigning the product offers to the sorted consumers in accordance with with the assignment pattern;
wherein;
steps (a) through (d) are executed for each possible two product offer combination;
previously reassigned product offers associated with the sorted consumers are overwritten by new product offer values for common product offers associated with a consumer as each subsequent two product combination is processed;
the previously reassigned product offers associated with the sorted consumers have a total profit value TPx and the new product offer values associated with the sorted consumers have a total profit value TPy; and
a difference of the total profit value TPy and the total profit value TPx divided by the total profit value TPx results in a determination value, provided the determination value is greater than a specified value then the steps (a) through (d) are re-executed for each possible two product offer combination.
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Specification