Method and system for providing personalized online services and advertisements in public spaces
DC CAFCFirst Claim
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1. A system, comprising:
- a terminal, wherein said terminal has an identification code for determining an exact physical location of said terminal;
a database having a profile for a user; and
a program for displaying personalized information, wherein said personalized information is selected for display based upon said profile.
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Abstract
A method and system for providing, personalized and integrated online services for communications and commercial transactions both in private and public venues. The invention provides personalized information that is conveniently accessible through a network of public access stations (or terminals) which are enabled by a personal system access card (e.g., smart card). The invention also provides advertisers the opportunity to directly engage action; and potential user-consumers with selected advertising or marketing content based on each user'"'"'s profile and usage history.
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Citations
23 Claims
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1. A system, comprising:
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a terminal, wherein said terminal has an identification code for determining an exact physical location of said terminal;
a database having a profile for a user; and
a program for displaying personalized information, wherein said personalized information is selected for display based upon said profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system, comprising:
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a plurality of terminals located in public spaces and accessible to a user, each of said plurality of terminals having a unique identification code for determining an exact physical location of said terminal;
a user access card for allowing said user access to said plurality of terminals, said card having a unique user identification code corresponding to said user;
a database comprising a user profile for said user;
a program for recording the usage history information of said user; and
a program for displaying personalized information to said user, wherein said personalized information is selected based upon said user profile. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A method, comprising:
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providing a terminal accessible by a consumer, wherein said terminal has an identification code for determining an exact physical location of said terminal;
maintaining a database having a profile of said consumer;
recording usage history information of said consumer;
maintaining a plurality of advertisements and online services;
selecting among said plurality of advertisements and online services based upon said profile;
providing selected advertisements and online services to said consumer. - View Dependent Claims (20, 21, 23)
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22. The method of 19, wherein said selected advertisements are displayed to said consumer on a rolling basis.
Specification