Method and apparatus for tuning content of information presented to an audience
First Claim
1. A method for presenting information to an audience, said method comprising the steps of:
- processing at least one of an audio and video signal generated by an audio/visual capture device focused on said audience to determine how quickly said audience is changing over time; and
selecting a duration of said presented information based on said determination of how quickly said audience is changing.
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Accused Products
Abstract
A method and apparatus are disclosed for tuning the content of information presented to an audience, for example, on a large display screen or an information kiosk. A disclosed content selection and driving system (i) extracts relevant characteristics about the audience, (ii) analyzes the characteristics, (iii) modifies the presented content based on the analysis, and (iv) records relevant statistics for reporting. An audio/visual analyzer derives audience characteristics and other information on the public reaction to the presented advertising or information by analyzing audio or video information, or both. The derived characteristics are utilized to tune the content of the presented advertising or information to the characteristics of the current audience. A reporting module receives real-time audience statistics and an indication of the selected content. Reports can be generated for the content provider, such as advertisers, that indicate the exposure of various population segments to the presented content and the reaction of the audience to the presented content.
95 Citations
12 Claims
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1. A method for presenting information to an audience, said method comprising the steps of:
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processing at least one of an audio and video signal generated by an audio/visual capture device focused on said audience to determine how quickly said audience is changing over time; and
selecting a duration of said presented information based on said determination of how quickly said audience is changing. - View Dependent Claims (2, 3, 4)
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5. A device for presenting information to an audience, said device comprising:
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a processor configured to process at least one of an audio and video signal generated by an audio/visual capture device focused on said audience, the processor configured to determine how quickly said audience is changing over time, and the processor configured to control a duration of said presented information based on said determination of how quickly said audience is changing. - View Dependent Claims (6, 7, 8)
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9. A program segment stored on a computer readable medium for controlling a presentation of information to an audience, said program segment comprising:
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a program portion for controlling processing of at least one of an audio and video signal generated by an audio/visual capture device focused on said audience;
a program portion for controlling determination of how quickly said audience is changing over time; and
a program portion for controlling a duration of said presented information based on said determination of how quickly said audience is changing. - View Dependent Claims (10, 11, 12)
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Specification