Method and facility for displaying customer activity and value
First Claim
1. A method creating a computer graphic display useful for displaying information about a multitude of different customers comprising the process steps of:
- downloading for each customer from a web server a set of numeric values, each associated with parameters including a recency indicator, and an advocacy indicator, decaying the numeric value associated with the recency indicator over time according to an absence of activity by each customer;
increasing the numeric value associated with the recency indicator over time according to recent activity by each customergenerating for each customer a symbol;
wherein the symbol'"'"'s movement dynamically changes, arranging a plurality of symbols spatially to create at least one cluster in a galaxy layout according to a polar coordinate system based on the numeric values;
displaying the galaxy layout on a display device to distinguish trends and patterns in customer behavior, wherein said galaxy layout contains visual representations of patterns and movement corresponding to trends in customer behavior, manipulating said computer graphic display by a user to identify one or more customer groups to be part of a marketing campaign, based upon identification of said cluster within a region of space in the galaxy layout, said customer groups being further identified by customers within a user defined radius of the origin of said cluster.
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Accused Products
Abstract
A method and facility for displaying information about a multitude of different customers. The method includes, for each customer, receiving a set of numeric values, each associated with one of a plurality of different parameters. A symbol is generated for each customer, and the symbols are spatially arranged, based on the numeric values. The method may include collecting customer interactions during web browsing, and converting interaction data to a limited data set of the values for display and storage. The values may be displayed in three dimensional format for viewing, and may be revised over time and as additional customer interactions occur.
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Citations
16 Claims
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1. A method creating a computer graphic display useful for displaying information about a multitude of different customers comprising the process steps of:
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downloading for each customer from a web server a set of numeric values, each associated with parameters including a recency indicator, and an advocacy indicator, decaying the numeric value associated with the recency indicator over time according to an absence of activity by each customer;
increasing the numeric value associated with the recency indicator over time according to recent activity by each customer generating for each customer a symbol;
wherein the symbol'"'"'s movement dynamically changes, arranging a plurality of symbols spatially to create at least one cluster in a galaxy layout according to a polar coordinate system based on the numeric values;
displaying the galaxy layout on a display device to distinguish trends and patterns in customer behavior, wherein said galaxy layout contains visual representations of patterns and movement corresponding to trends in customer behavior, manipulating said computer graphic display by a user to identify one or more customer groups to be part of a marketing campaign, based upon identification of said cluster within a region of space in the galaxy layout, said customer groups being further identified by customers within a user defined radius of the origin of said cluster. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer readable memory operable to facilitate displaying information about a multitude of different customers comprising:
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a first set of instructions providing for downloading from a web server, for each customer, a set of numeric values, each associated with parameters including a recency indicator, and an advocacy indicator;
a second set of instructions generating for each customer, a symbol wherein the symbol'"'"'s movement changes dynamically;
a third set of instructions operable to decay the numeric value associated with the recency indicator over time according to an absence of activity by each customer;
a fourth set of instruction operable to increase the numeric value associated with the recency indicator over time according to recent activity by each customer, a fifth set of instructions operable to arrange a plurality of the symbols spatially to create at least one cluster in a galaxy layout according to a polar coordinate system based on the numeric values;
a sixth set of instruction operable to create a graphical display of the galaxy layout on a display device to distinguish trends and patterns in customer behavior, said galaxy layout containing visual representations of patterns and movement corresponding to trends in customer behavior, a seventh set of instructions invoked by a user to manipulate said graphical display of information to identify one or more customer groups to be part of a marketing campaign, based upon identification of said cluster within a region of space in the galaxy layout, said customer group being further identified by customers within a user defined radius of the origin of said cluster. - View Dependent Claims (10, 13, 14, 15, 16)
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- 11. The computer readable memory of claimed 10 including a ninth set of instructions to convert initial data based on the communication activity to a limited data set of the numeric values.
Specification