Apparatus and method for executing a game program having advertisements therein
First Claim
1. An apparatus for executing an executable game program displaying data having a plurality of images, said plurality of images including advertisements therein, comprising:
- storage means for storing an executable game program;
means for receiving new advertising data on a recurring basis relating to at least one advertisement, and wherein said storage means stores the received new advertising data; and
execution means for executing said executable game program stored in said storage means and outputting display data incorporating the new advertising data stored in said storage means within an originally displayed plurality of images generated by said executable game program.
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Abstract
A game system which is operable to update advertisements that are displayed when a game program is executed. The system stores a game program in a memory, receives (i.e., downloads), at predetermined times of operation, for example, on each new day the game program is executed or each time the game program is executed, updated advertising data that relates to at least one advertisement, stores the received advertising data in the memory, executes the game program stored in the memory, and outputs during the execution of the game program display data which corresponds to the stored advertisement data in accordance with the game program code. Further, instead of downloading new advertisements, plural advertisements may be prestored with the game program and only advertisement selection codes are downloaded to update the advertisements that are displayed when the game program is executed.
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Citations
98 Claims
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1. An apparatus for executing an executable game program displaying data having a plurality of images, said plurality of images including advertisements therein, comprising:
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storage means for storing an executable game program;
means for receiving new advertising data on a recurring basis relating to at least one advertisement, and wherein said storage means stores the received new advertising data; and
execution means for executing said executable game program stored in said storage means and outputting display data incorporating the new advertising data stored in said storage means within an originally displayed plurality of images generated by said executable game program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. An apparatus for executing an executable game program displaying data having a plurality of images, said plurality of images including advertisements therein, comprising:
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storage means for storing an executable game program and new advertising data on a recurring basis relating to a plurality of new advertisements;
means for receiving at predetermined times new advertising selection data identifying selected ones of said plurality of new advertisements stored in said storage means; and
program execution means for executing said executable game program stored in said storage means and outputting display data incorporating selected advertisements identified in said new advertising selection data at respective times within an originally displayed plurality of images generated by said executable game program. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. An apparatus for executing an executable game program displaying data having a plurality of images, said plurality of images including advertisements therein, comprising:
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a memory for storing an executable game program;
a receiver for receiving new advertising data on a recurring basis relating to at least one advertisement, and wherein said memory stores the received new advertising data; and
an execution apparatus for executing said executable game program stored in said memory and outputting display data incorporating the new advertising data stored in said memory within an originally displayed plurality of images generated by said executable game program. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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52. An apparatus for executing an executable game program displaying data having a plurality of images, said plurality of images including advertisements therein, comprising:
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a memory for storing an executable game program and new advertising data on a recurring basis relating to a plurality of new advertisements;
a receiver for receiving at predetermined times new advertising selection data identifying selected ones of said plurality of new advertisements stored in said memory; and
an execution apparatus for executing said executable game program stored in said memory and outputting display data incorporating selected advertisements identified in said new advertising selection data at respective times within an originally displayed plurality of images generated by said executable game program. - View Dependent Claims (53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66)
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67. A method of executing an executable game program displaying data having a plurality of images, said plurality of images including advertisements therein, comprising the steps of:
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storing an executable game program in memory;
receiving new advertising data on a recurring basis relating to at least one advertisement at predetermined times;
storing the received new advertising data in the memory;
executing the executable game program stored in the memory; and
outputting display data incorporating the new advertising data stored in the memory within an originally displayed plurality of images generated by the executable game program. - View Dependent Claims (68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83)
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84. A method of executing an executable game program displaying data having a plurality of images, said plurality of images including advertisements therein, comprising the steps of:
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storing an executable game program and new advertising data on a recurring basis relating to a plurality of new advertisements in a memory;
receiving at predetermined times new advertising selection data identifying selected ones of the plurality of new advertisements stored in the memory;
executing the executable game program stored in the memory; and
outputting display data incorporating selected advertisements identified in the new advertising selection data at respective times within an originally displayed plurality of images generated by the executable game program. - View Dependent Claims (85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98)
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Specification