Method and system for cross-marketing products and services over a distributed communication network
First Claim
1. A method for cross-marketing specific products and services to customers of specific merchant websites over a distributed communication network by a merchant loyalty service provider hosting site, comprising the steps of:
- providing a selectable connection to said merchant loyalty service provider hosting site on said network from a plurality of independent on-line merchant websites on said network whereby customers of different merchant websites can access said merchant loyalty service provider hosting site through said on-line merchant websites;
providing at said merchant loyalty service provider hosting site a customer loyalty benefit offer, wherein said customer loyalty benefit offer presents to a customer an offer for said specific products and/or services, and a benefit award to a customer as an incentive to accept said offer of specific products and/or services, wherein said benefit award is redeemable as a result of activity at the merchant website by the customer who accessed the merchant loyalty service provider hosting site;
receiving at said merchant loyalty service provider hosting site an acceptance of said customer loyalty offer by said customer; and
providing said customer loyalty benefit award to said customer in response to said acceptance.
6 Assignments
0 Petitions
Accused Products
Abstract
A method and system for cross-marketing products and services to customers of specific merchant web sites on the Internet by a merchant loyalty service provider web site on the Internet, provides a hyperlink to a merchant loyalty service provider web site from a merchant web site whereby customers can access the merchant loyalty service provider web site directly from the merchant web site. The merchant loyalty service provider web site makes to customers of the merchant customer loyalty benefit offers related to the business of said merchant web site, to build customer loyalty to the merchant web site.
35 Citations
16 Claims
-
1. A method for cross-marketing specific products and services to customers of specific merchant websites over a distributed communication network by a merchant loyalty service provider hosting site, comprising the steps of:
-
providing a selectable connection to said merchant loyalty service provider hosting site on said network from a plurality of independent on-line merchant websites on said network whereby customers of different merchant websites can access said merchant loyalty service provider hosting site through said on-line merchant websites;
providing at said merchant loyalty service provider hosting site a customer loyalty benefit offer, wherein said customer loyalty benefit offer presents to a customer an offer for said specific products and/or services, and a benefit award to a customer as an incentive to accept said offer of specific products and/or services, wherein said benefit award is redeemable as a result of activity at the merchant website by the customer who accessed the merchant loyalty service provider hosting site;
receiving at said merchant loyalty service provider hosting site an acceptance of said customer loyalty offer by said customer; and
providing said customer loyalty benefit award to said customer in response to said acceptance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A method for cross-marketing specific products and services to customers of specific merchant websites on the Internet by a merchant loyalty service provider hosting web site, comprising the steps of:
-
providing a selectable connection to said merchant loyalty service provider hosting web site on said network from a plurality of independent merchant websites whereby customers of different merchant websites can access said merchant loyalty service provider hosting web site through said merchant websites;
providing at said merchant loyalty service provider hosting web site a customer loyalty benefit offer that presents to a customer an offer for said specific products and/or services, and a benefit award to a customer as an incentive to accept said offer of specific products and/or services, wherein said benefit award is redeemable as a result of activity at the merchant website by the customer who accessed the merchant loyalty service provider hosting web site;
receiving at said merchant loyalty service provider hosting web site an acceptance of said customer loyalty offer by said customer; and
providing said customer loyalty benefit award to said customer in response to said acceptance. - View Dependent Claims (10, 11, 12, 13, 14, 15)
-
-
16. A method for cross-marketing specific products and services to customers of specific merchant web sites on the Internet, comprising:
-
a merchant loyalty service provider hosting server operatively connected to the Internet, wherein said server is accessible via a selectable connection from a plurality of independent merchant web sites whereby customers of different merchant web sites can access said merchant loyalty service provider hosting web site through said merchant web sites;
said merchant loyalty service provider hosting server containing a plurality of customer loyalty benefit offers corresponding to various ones of said merchant web sites, a customer loyalty benefit offer being presented to a customer accessing said loyalty service provider web site through a merchant web site, wherein said customer loyalty benefit offer presents to a customer an offer for said specific products and/or services, and a benefit award to a customer as an incentive to accept said offer of specific products and/or services, wherein said benefit award is redeemable as a result of activity at the merchant website by the customer who accessed the merchant loyalty service provider hosting site;
said merchant loyalty service provider hosting web site receiving an acceptance of said customer loyalty offer by said customer; and
said merchant loyalty service provider hosting web site providing said customer loyalty benefit to said customer in response to said acceptance.
-
Specification