Method and apparatus for disclosing profile information to a reader

• US 6,886,006 B1
• Filed: 11/21/2000
• Issued: 04/26/2005
• Est. Priority Date: 11/21/2000
• Status: Expired due to Term

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Castle, Daniel C.
• Primary Examiner(s): Wassum, Luke S
• Assistant Examiner(s): RAYYAN, SUSAN F
• Application Number:
  US09/718,290
• Time in Patent Office: 1,617 Days
• Field of Search: 707/3, 707/10, 707/102, 707/104.1, 715/517
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface

Abstract

A document delivery system that provides first content and second content to a reader over a network, such as the Internet. The delivery system selects content for the reader based upon profile information. The profile information may relate to any one or more of the first content, the second content, and the reader. In addition to providing the first and second content to the reader, the delivery system also provides at least the profile information used to select the first content and second content for delivery to the reader.

Claims

1. A document delivery system for delivery of documents to a reader via a network, comprising:

a knowledge module containing profile information, including at least reader profile information;

an edit module containing first content and second content; and

a transmission module for

transmitting the first content and the second content to a reader for display based upon the profile information, and

transmitting at least a portion of the reader profile information for display to the reader, wherein

the reader profile information includes one or more type of denied data that is transmitted to the reader for display during transmission of at least a portion of the reader profile information to allow the reader to modify incorrect denied data profile information.

2. The document delivery system recited in claim 1, wherein the profile information includes advertisement profile information corresponding to the second content.

3. The document delivery system recited in claim 2, wherein the advertisement profile information includes one or more types of information selected from the group consisting of:

global advertiser profile information and specific advertisement profile information.

4. The document delivery system recited in claim 1, wherein the reader profile information includes one or more types of information selected from the group consisting of:

behavior profile information and voluntary profile information.

5. The document delivery system recited in claim 1, wherein the transmission module further transmits an interface usable by the reader to modify the reader profile information.

6. The document delivery system recited in claim 5, wherein the interface is a universal resource locator for a page usable by the reader to modify the reader profile information.

7. A method of delivering informational content to a reader, comprising:

receiving profile information, including at least reader profile information identifying content preferences for the reader;

receiving first content;

receiving second content; and

transmitting to a reader

the first content and the second content based on the profile information, and

at least a portion of the reader profile information, wherein the reader profile information includes one or more type of denied data that is transmitted to the reader for display during transmission of at least a portion of the reader profile information to allow the reader to modify incorrect denied data profile information.

8. The method of delivering content to a reader recited in claim 7, wherein the profile information includes advertisement profile information corresponding to the second type of content.

9. The method of delivering content to a reader recited in claim 8, wherein the advertisement profile information includes one or more types of information selected from the group consisting of:

global advertiser profile information and specific advertisement profile information.

10. The method of delivering content to a reader recited in claim 7, wherein the reader profile information includes one or more types of information selected from the group consisting of:

behavior profile information and voluntary profile information.

11. The method of delivering content to a reader recited in claim 7, further including displaying an interface usable by the reader to modify the reader profile information.

12. The method of delivering content to a reader recited in claim 11, wherein the interface is a universal resource locator for a page usable by the reader to modify the reader profile information.

13. A method of receiving content to read, comprising:

receiving profile information, including at least reader profile information identifying content preferences for the reader;

receiving a display of first content;

receiving a display of second content; and

receiving a display of profile information, including at least reader profile information, related to the first or second content, wherein the reader profile information includes one or more type of denied data that is transmitted to the reader for display during receiving of the reader profile information to allow the reader to modify incorrect denied data profile information.

14. The method of receiving content recited in claim 13, wherein the profile information includes advertisement profile information corresponding to the second type of content.

15. The method of receiving content recited in claim 14, wherein the advertisement profile information includes one or more types of information selected from the group consisting of:

global advertiser profile information and specific advertisement profile information.

16. The method of receiving content recited in claim 13, wherein the reader profile information includes one or more types of information selected from the group consisting of:

behavior profile information and voluntary profile information.

17. The method of receiving content recited in claim 13, further including receiving an interface usable by the reader to modify the reader profile information.

18. The method of receiving content recited in claim 17, wherein the interface is a universal resource locator for a page usable by the reader to modify the reader profile information.

19. An apparatus for delivering documents to a reader via a network, comprising:

knowledge storage means for storing profile information, including at least reader profile information;

edit means for storing at least one of first content and second content; and

transmission means for

transmitting the first content and the second content to a reader for display based upon the profile information, and

transmitting at least a portion of the reader profile information for display to the reader, wherein

the reader profile information includes one or more type of denied data that is transmitted to the reader for display during transmission of at least a portion of the reader profile information to allow the reader to modify incorrect denied data profile information.

20. The apparatus recited in claim 19, wherein the profile information includes advertisement profile information corresponding to the second content.

21. The apparatus recited in claim 20, wherein the advertisement profile information includes one or more types of information selected from the group consisting of:

global advertiser profile information and specific advertisement profile information.

22. The apparatus recited in claim 19, wherein the reader profile information includes one or more types of information selected from the group consisting of:

behavior profile information and voluntary profile information.

23. The apparatus recited in claim 19, wherein the transmission means also transmits an interface usable by the reader to modify the reader profile information.

24. The apparatus recited in claim 23, wherein the interface is a universal resource locator for a page usable by the reader to modify the reader profile information.

25. The apparatus of claim 23, wherein said edit means comprises a computer.

26. The apparatus of claim 23, wherein said knowledge storage means comprises of a computer.

27. The apparatus of claim 23, wherein said transmission means comprises a computer.

28. The apparatus of claim 23, wherein said transmission means comprises a data network.