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Method of advertising on line during a communication link idle time

  • US 6,892,354 B1
  • Filed: 04/16/1997
  • Issued: 05/10/2005
  • Est. Priority Date: 04/16/1997
  • Status: Expired due to Term
First Claim
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1. A method of advertising on-line, comprising the steps of:

  • ascertaining a time when a communication link between a user terminal and a service provider is idle;

    transmitting to said user terminal advertising data representing an advertisement during the ascertained communication idle time; and

    displaying said advertisement represented by the transmitted advertising data which has already been transmitted, after a request to display requested non-advertising information, which is different from said advertising data, is made at said user terminal, said step of displaying said advertisement being carried out during a time when the requested information is being transmitted, this time being different from said communication idle time and until a plurality of portions, where each portion is less than all of the requested non-advertising information, is transmitted, wherein each portion of the requested non-advertising data that is transmitted replaces an equivalent portion of the advertising data on a display screen.

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