Method of advertising on line during a communication link idle time
First Claim
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1. A method of advertising on-line, comprising the steps of:
- ascertaining a time when a communication link between a user terminal and a service provider is idle;
transmitting to said user terminal advertising data representing an advertisement during the ascertained communication idle time; and
displaying said advertisement represented by the transmitted advertising data which has already been transmitted, after a request to display requested non-advertising information, which is different from said advertising data, is made at said user terminal, said step of displaying said advertisement being carried out during a time when the requested information is being transmitted, this time being different from said communication idle time and until a plurality of portions, where each portion is less than all of the requested non-advertising information, is transmitted, wherein each portion of the requested non-advertising data that is transmitted replaces an equivalent portion of the advertising data on a display screen.
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Abstract
Method of advertising on-line during, for example, a world wide web session is provided by downloading full page advertisements from a predetermined site (e.g., remote server) to a user'"'"'s computer during a communication link idle time. The downloaded advertising data are stored and then displayed when the user makes a request to retrieve new data, for example, a hyperlink request to a selected remote server. The advertisement remains displayed while the connection to the selected remote server is made and at least until a portion of new content data is transmitted to the user terminal.
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Citations
15 Claims
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1. A method of advertising on-line, comprising the steps of:
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ascertaining a time when a communication link between a user terminal and a service provider is idle;
transmitting to said user terminal advertising data representing an advertisement during the ascertained communication idle time; and
displaying said advertisement represented by the transmitted advertising data which has already been transmitted, after a request to display requested non-advertising information, which is different from said advertising data, is made at said user terminal, said step of displaying said advertisement being carried out during a time when the requested information is being transmitted, this time being different from said communication idle time and until a plurality of portions, where each portion is less than all of the requested non-advertising information, is transmitted, wherein each portion of the requested non-advertising data that is transmitted replaces an equivalent portion of the advertising data on a display screen. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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Specification