Advertising enhancement using the internet

• US 6,898,571 B1
• Filed: 10/10/2000
• Issued: 05/24/2005
• Est. Priority Date: 10/10/2000
• Status: Expired due to Term

• Current Assignee: Mind Fusion, LLC (Ascend Innovation Management, LLC)
• Original Assignee: Jordan Duvac
• Inventors: Du Val, Jordan, Noonburg, Derek
• Primary Examiner(s): STAMBER, ERIC W
• Application Number:
  US09/685,975
• Time in Patent Office: 1,687 Days
• Field of Search: 705/1, 705/10, 705/14
• US Class Current: 705/14.39
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A technique for providing enhanced advertising over the Internet or an intranet is disclosed. In one embodiment, an advertiser advertises a product or service in the usual manner except that an alphanumeric code is identified in the advertisement. The consumer, desiring additional information regarding the advertisement, uses the Internet to log onto a particular website common to all the advertisers (the service provider'"'"'s website) and then enters the code for the ad. The particular code then accesses an enhanced ad (a web page) that may be specifically directed to a particular geographic location or otherwise customized for the particular consumer. The enhanced ad may allow the customer to obtain coupons, purchase the product or obtain additional information.

Claims

1. A method of consumer advertising comprising:

electronically transmitting a product or service advertisement online or by network communications, wherein said advertisement contains a cue code embedded in an advertisement transmission, said cue code containing customized enhanced advertisement information including consumer demographic geographic or consumer demographic preference information with respect to a product or service;

identifying, by way of a web server, said demographic information of a consumer selected advertisement matching consumer information such that a discount incentive is presented to a consumer, wherein said consumer information is generated from computer browser stored information operated by said consumer;

advertiser selecting said cue code from a server provider, which uniquely associates a database stored advertisement enhancement used for online transmission, wherein said server provider counts a number of code access requests such that an advertiser is able to determine numeric effectiveness of a published advertisement;

publishing said advertisement, accompanying said cue code such that an original advertisement and cue code are associated with said advertisement, wherein said cue code is embedded with a service provider URL or wherein said cue code is embedded in encoded format for decoded display;

sending a personalized enhancement, associated with said cue code of said consumer from a service provide system, wherein said service provider system further comprises main databases including

a consumer database, listing consumers registering with said system, wherein said consumer database contains;

consumer geographical location to localize advertisement enhancements,

consumer name, address, and identifying information to personalize advertisement enhancements,

consumer preferences listed by product or product genre, consumer ratings listed by product,

consumer utilized coupon discount incentives,

a service provider code database, mapping service provider cue codes, providing product identification associated with said product;

an enhancement database, mapping product identification, location, and preference into said enhancement advertisement, wherein a consumer request for enhancement allows a web server to extract said cue code, uses said code as a database key for an associated product identification, seeks said consumer demographic information, wherein if said consumer demographic information is unavailable, requiring an account establishment such that consumer identification information is stored as said consumer computer browser stored information, uses consumer identification information as a database key for retrieval of a specific consumer geographical information or a preference information, uses said geographical information and said preference information to select a specific advertisement enhancement from a set of database enhancements, and transmits said advertisement enhancement from a server to a consumer browser;

wherein said preferences include any one of buy, inform, and entertain selections, such that said selections will be used for subsequent advertisement enhancement requests;

interfacing a consumer page provided by said service provider, wherein a consumer

prints selected discount incentives, which are removed from a consumer account print eligibility status when printed,

redeem selected discount incentives online allowing a direct link for online redemption,

examine new discount incentives issued by advertisers by using consumer past and predicted product ratings, for sorting and prioritizing new discount incentives;

allowing printed advertisement cue code information to be entered onto a web browser for online enhanced advertisement display; and

allowing television broadcast cue code information to be entered onto a web browser for online enhanced advertisement display.