Bionet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators

• US 6,904,408 B1
• Filed: 10/19/2000
• Issued: 06/07/2005
• Est. Priority Date: 10/19/2000
• Status: Active Grant

• Current Assignee: Eileen Mccarthy, John Mccarthy
• Original Assignee: Eileen Mccarthy, John Mccarthy
• Inventors: McCarthy, Eileen, McCarthy, John
• Primary Examiner(s): Elisca, Pierre E.
• Application Number:
  US09/693,677
• Time in Patent Office: 1,692 Days
• Field of Search: 709/203, 705/2, 705/3, 705/4, 705/5, 705/7
• US Class Current: 705/2
• CPC Class Codes: A61B 5/6815 Ear
• CPC Class Codes: A61B 5/6838 Clamps or clips
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G16H 40/67 for remote operation

Abstract

A BioNet method, system and personalized web content manager responsive to browser viewers'"'"' psychological preferences, behavioral responses and physiological stress indicators for an advertising measurement and recommendation system that correlates the physiologic parameter responses to impressions of (World Wide Web and multimedia Web television) advertisements with post-impression transactional activity, clickthroughs and sales, to measure the effectiveness of the advertisements and recommend preferred media choices and media themes to media providers. The client connection with a PC browser viewer communicates via IP packets to a server. A physiologic monitor is connected to the PC by hardware means selected from the choices bi-directional parallel port, universal serial bus, serial port, firewire, infrared port, and wireless, which communicates physiologic information via Internet Protocol to a server.

Claims

1. A method for handling ad media transfer between a network and a user browser, comprising:

i) receiving a network request from a user input device (PC keyboard TV remote, cell phone with physiologic sensors) for first network information (ad), wherein said receiving includes capturing time of request, baseline physiologic network information (temp GSR heart rate EEG), start time of ad, the type of user request from the user input device including the user request on the same user input device or a second user device (TV PC screen cell phone display);

ii) receiving a second user request (sale order, request for information by mail, click through for additional information, moving to other display ads or content);

from a first user device;

wherein said receiving includes capturing a secondary physiologic network information sample2 (temp GSR heart rate EEG) as a physiologic change from baseline observed in the two time intervals 15 seconds and the last 25% of time from start of ad from start of ad to the response for a single user regarding the user request from the first user device and the display user request on a second user device (TV PC screen cell phone display);

iii) retrieving baseline physiologic network information;

iv) processing the baseline physiologic network information and secondary physiologic network information to derive a media preference comprising a weighted score based upon the type of second user request (using greater weight for final sale, lesser weight for a request for information by mail, lesser still for click through for added information, and no credit or negative credit for moving to other media);

v) transmitting said media preference information over a communications media; and

vi) receiving said media preference information and composing secondary information based on current viewing status with regard to prepurchase phases, phase 1 browsing, phase 2 hunting for a product or reading other materials, and phase 3 product selected and ready to buy, recorded media choice, demographic, user interest and product preferences for display in a second instance on the second user device (TV PC screen cell phone display);

vii) using said media preference information to chose the preferred media and content theme for use for the user.

2. A personalized web content manager for controlling web content viewed by a consumer, said consumer having personal preference, based on a legacy knowledge base survey and an behavioral and emotional response foot print verified by real time physiologic-psychological input combined into an Escore for predicting the most satisfying consumer choice comprising

a) a set of questions for presenting to the customer set of questions that determines basic psychological profile that identifies at least a four component personality profile,

b) a set of action for responding to initial inputs to,

c) a first set of rules governing selection of media by the web site provider that chooses content and theme for web pages, based on standard ad campaign information,

d) a second set of rules suggesting the preferred media choice bases upon historical choices of individual consumers in that category of goods,

e) a third set of rules suggesting preferred thematic choice based on historical choices of consumers of like sentiment based upon filtering of consumers of similar psychological profile, using physiologic and behavioral data to confirms choices of consumer before clickthrough occurs;

f) an input means for receiving physiologic stress indication,

g) a storage means for recording a behavioral and emotional footprint comprised of a set of physiologic stress indications and consumer behaviors that occur as web pages are viewed,

h) a set of actions for displaying media to the consumer, the set of actions having a changeable order,

i) a decision engine that computes a weighted ratings list of media choices as an E-score that indicates relative progression toward steps leading up to a sale of a to the individual measured based upon weighted components;

the physiologic stress indications, the psychological profile, the first set of rules, the second set of rules, and the third set of rules, and the behavioral and the emotional footprint;

j) a website content designer, for automatically generating and organizing said sets of rules, media choices, behavioral and emotional footprints, and informational messages sent through content generation suggestions sent to websites content managers;

k) a detection engine for receiving responses from the customer to said media displays and questions sensing the physiologic stress indicators of the consumer and behavior patterns of the customer, said detection engine having an output, said detection engine operative to;

(i) applying said second set of rules to determine the respective orders of said media displays, and said questions;

(ii) processing said third set of rules according to said logical operators when sufficient info about individual is available;

(iii) receiving behavioral data about the customer;

(iv) receiving physiologic stress indication from the consumer

(v) activating decision engine, determining whether said behavioral and physiologic data is sufficient to prove at least one rule of said third set of rules;

(vi) selecting and initiating an action from said set of actions; and

l) an alternative-offering mechanism for offering alternatives to the website that displays for the customer, said alternative-offering mechanism operative to applying said second set of rules to determine the respective orders of said media choices, said, themes, and said informational messages; and

further comprising a media selection engine unit operative to;

(i) processing said first set of rules according to said logical operators;

(ii) processing said second set of rules according to said logical operators;

(iii) receiving said responses from the customer and determining whether said responses from the customer are sufficient to prove a rule of said first set of rules;

(iv) selecting a media choice from the available to recommend to the website

(v) selecting theme from said set of themes for presenting to the customer;

(vi) selecting an emotional footprint based upon the category of goods offered on the web page;

(vii) selecting an informational message from said set of informational messages for presenting to the customer;

(viii) selecting a closest rule from said third set of rules;

(ix) determining if said closest rule from said third set of rules can be proven to an individual threshold of consistency by responses from the customer, and if so, presenting the customer with a media content and theme associated with said closest rule in the third set of rules, and if not, exempting said third set of rules and determining if a next closest rule can be selected from said second set of rules proven to a clustered group threshold of consistency by comparing individual responses to the legacy knowledge database, and if said closest rule can be proven by responses from the legacy knowledge database, presenting the customer with media content and theme associated with said closest rule in the second set of rules and if not, exempting said closest rule from the second set of rules, and presenting the consumer with media content and theme selected from the standard ad campaign from said first set of rules.

3. A personalized web content manager as recited in claim 2 for controlling web content viewed by a consumer, said consumer having personal preference, based on a knowledge base survey based and an behavioral and emotional response foot print verified by real time physiologic-psychological input combined into an Escore for predicting the most satisfying consumer choice, wherein

the storage means for recording a behavioral and emotional footprint comprised of a set of physiologic stress indication and consumer behaviors that occur as web pages are viewed, storing at least the last three steps before a sale is completed.

4. A personalized web content manager as recited in claim 2 for controlling web content viewed by a consumer, said consumer having personal preference, based on a knowledge base survey based and an behavioral and emotional response foot print verified by real time physiologic-psychological input combined into an Escore for predicting the most satisfying consumer choice wherein

the input means for receiving physiologic stress indication is provided by at least one method chosen from the group of voice stress analyzer, GSR—

galvanic skin resistance, EMG—

electromyogram, skin temperature, EKG, heart rate, respiration rate, pulse plethysmograph, LED diode pulse monitor, and oxygen saturation O2SAT, iris diameter monitor, and gesture recognition.

5. A network-based sales system, comprising:

a) at least one buyer computer for operation by a user desiring to buy a product;

b) at least one merchant computer;

c) at least one payment computer;

d) at least one psychological profile computer;

said buyer computer, said merchant computer, said payment computer and said psychological profile computer being interconnected by a computer network;

said buyer computer being programmed to receive a user request for purchasing a product, and to cause a payment (purchase completed) message to be sent to said psychological profile computer that comprises a product identifier identifying said product;

said buyer computer also receiving media information (ads) and ad type codes

said psychological profile computer being programmed to receive said payment message, to cause an “

success”

access message to be created that comprises said product identifier and an media success access message including at least the ad type code and authenticator based on a media type sent in the time period before the successful sale, and to cause said “

success”

access message to be sent to said merchant computer; and

said merchant computer being programmed to receive said “

success”

access message, to verify said access message authenticator to ensure that said access message authenticator was created using said cryptographic key, and to cause said product to be sent to said user desiring to buy said product.

6. A system for surveying and identifying a psychological user preferences in a personalized web browser using a packet switched transmission in which a plurality of media display types are transmitted based upon media preferences from surveys, said a system having a consumer stress transmission means for recording indices of physiologic responses to said media packets from a website or portal, said websites receiving packet transmission from said user being separately defined from the standard browser input responses, said system comprising:

(a) a digital computer with a database of individual psychological response data organized for selection of media to meet predisposition and sales preferences of an individual based on surveys and filtered data gathered from like individuals;

(b) a physiologic signal detector for sending responses to said packet transmission and detecting said predetermined signal in said transmission based on specific location and timing; and

(c) a controller operatively connected to said detector for causing said detector to detect said predetermined signal based on specific location and timing, said controller being programmed with varying timing pattern of said signal.

7. A personalized web content manager for controlling web content viewed by a consumer, said consumer having an ability to clickthrough to other sites and having a personal preference stored in a knowledge base comprised of survey and emotional response foot prints of past behavior verified by real time physiologic-psychological input before clickthrough action combined into an Escore database for predicting the most satisfying consumer choice comprising

a) an input means for receiving physiologic stress indication by at least one method chosen from the group of voice stress analyzer, GSR (galvanic skin resistance), EMG (electromyogram), skin temperature, EEG Electroencephalogram ERP Evoked Potential EKG (electrocardiogram heart rate), respiration monitor (pneumoplethysmograph or flow sensor), pulse plethysmograph, (fiberoptic or LED diode pulse monitor and oxygen saturation O2SAT), iris diameter, and gesture recognition,

b) a set of questions for presenting to the customer set of questions that determines basic psychological profile that identifies at least a four component compatibility profile,

c) a set of action for responding to initial inputs to,

d) a first set of rules governing selection of media by the web site provider that chooses content and theme for web pages based upon products and standard ad campaigns based on products offered,

e) a second set of rules suggesting the preferred media choice bases on historical choices of consumers of like sentiment utilizing filtering to identify choices of consumers of similar psychological profile,

f) a third set of rules suggesting preferred media choice based upon historical choices of individual consumer and the associated emotional response footprint which includes choices indicated by physiologic responses prior to clickthrough;

h) a set of actions for helping the consumer, the set of actions having a changeable order,

i) a decision engine that completes a rating of the action choices as a weighted E-score that indicates the relative probability of a sale to the individual based on said psychological profile, historical choices, and emotional footprints expressed in the first set of rules, the second set of rules, and the third set of rules,

j) a website content designer, for automatically generating and organizing said sets of rules, questions, comments, and informational messages and sending content and theme suggestions sent to website(s);

k) a detection engine for receiving responses from the customer to said questions and sensing the physiologic stress indicators of the consumer and behavior patterns of the customer, said detection engine having an output, said detection engine operative to;

(i) applying said second set of rules to determine the first proposed respective orders of said questions, said comments, and said informational messages;

(ii) processing said third set of rules according to said logical operators when sufficient info about individual is available to determine the second proposed respective order of said questions, said comments, and said informational messages;

(iii) receiving behavioral data about the customer;

(iv) determining whether said behavioral data is sufficient to prove at least one rule of said third set of rules;

(v) selecting and initiating an action from said set of actions; and

(vi) activating a sales engine unit, an alternative-offering mechanism for offering alternatives to the customer, said alternative-offering mechanism operative to;

(b) applying said third set of rules to determine the respective orders of said questions, said comments, and said informational messages; and

(c) processing said first set of rules according to said logical operators;

(d) processing said second set of rules according to said logical operators;

(e) selecting a question from said set of questions for presenting to the customer;

(f) selecting a an emotional footprint based upon a category of goods offered on the web page; and

(g) selecting an informational message from said set of informational messages for designated to fit the emotional footprint presenting to the customer;

(h) selecting a closest rule from said third set of rules;

(i) determining if said closest rule in the third set of rules can be proven by responses from the customer reaching an individual threshold of consistency, and if so, presenting the customer with media content and theme associated with said closest rule in the third set of rules, and if not, exempting said closest rule from said third set of rules and determining if a next closest rule can reach an individual threshold of consistency and be selected from said third set of rules; and

(j) selecting a closest rule from said second set of rules when no third set of rules can be proven to a group threshold of consistency;

(k) selecting a rule from said first set of rules when no second set of rules can be proven to a group threshold of consistency.

8. A system for surveying and identifying a psychological user preferences in a personalized web browser using a packet switched transmission in which a plurality of media display types are transmitted based upon media preferences from surveys, said a system having a consumer stress transmission means for recording indices of physiological responses to said media packets from a website or portal, said websites receiving packet transmission from said user being separately defined from the standard website responses, said system comprising:

(a) a digital computer with a database of individual psychological response data organized for selection of media to meet predisposition and sales preferences of an individual based on surveys, collaborative filtered data gathered from like individuals;

(b) a physiological signal detector for sending responses to said packet transmission and detecting said predetermined signal in said transmission based on a specific location; and

(c) a controller operatively connected to said detector for causing said detector to detect said predetermined signal based a specific location said controller being programmed with the varying location pattern of said signal.

9. A system for surveying and identifying a psychological user preferences in a personalized web browser using a packet switched transmission in which a plurality of media display types are transmitted based upon media preferences from surveys, said a system having a consumer stress transmission means for recording indices of physiological responses to said media packets from a website or portal, said websites receiving packet transmission from said user being separately defined from the standard website responses, said system comprising:

(a) a digital computer with a database of individual psychological response data organized for selection of media to meet predisposition and sales preferences of an individual based on surveys, collaborative filtered data gathered from like individuals;

(b) a physiological signal detector for sending responses to said packet transmission and detecting said predetermined signal in said transmission based on a specific time; and

(c) a controller operatively connected to said detector for causing said detector to detect said predetermined signal based a specific location or time, said controller being programmed with the varying timing pattern of said signal.