Method, apparatus and system for directing access to content on a computer network
First Claim
1. In a computer network comprising a plurality of recipient computers having browsers capable of displaying content pages, wherein individual ones of the browsers include an unloading function operable without activation of a link in displayed content to unload at least a portion of the displayed content, a method for apparently modifying operation of the unloading function of a browser displaying first content, thereby displaying predetermined second content upon activation of the unloading function, comprising the steps of:
- receiving a request for first content from a recipient computer over the network;
transferring the first content to the recipient computer after said receiving step, wherein the first content is formatted for display on the recipient computer and wherein the first content includes program code configured to execute on the recipient computer upon activation of the unloading function of the browser without the selection of any link included in the first content, whereby the program code causes the recipient computer to request second content;
receiving a request for the second content from a recipient computer after the first transferring step; and
transferring the second content to the recipient computer after the second receiving step.
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Abstract
Embodiments of the instant invention are directed to a method, apparatus and system for directing an on-line user to predetermined information. Preferred embodiments of the instant invention interface with the user'"'"'s browser to utilize the functions of the browser for directing user “traffic” on a network. In preferred embodiments, when a user accesses a web site page, a traffic control program is executed for the page, wherein the traffic control program controls the transmission (downloading) of data to the user computer and further creates a modified set of rules for at least one of the browser functions. Upon query (or other interaction) by the browser prior to closing page, the traffic control program interacts with the browser software to modify or control one or more of the browser functions, such that the user computer is further directed to a predesignated site or page (and displays a predesignated frame) upon execution of a browser function, instead of accessing the site or page typically associated with the selected browser function.
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Citations
14 Claims
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1. In a computer network comprising a plurality of recipient computers having browsers capable of displaying content pages, wherein individual ones of the browsers include an unloading function operable without activation of a link in displayed content to unload at least a portion of the displayed content, a method for apparently modifying operation of the unloading function of a browser displaying first content, thereby displaying predetermined second content upon activation of the unloading function, comprising the steps of:
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receiving a request for first content from a recipient computer over the network;
transferring the first content to the recipient computer after said receiving step, wherein the first content is formatted for display on the recipient computer and wherein the first content includes program code configured to execute on the recipient computer upon activation of the unloading function of the browser without the selection of any link included in the first content, whereby the program code causes the recipient computer to request second content;
receiving a request for the second content from a recipient computer after the first transferring step; and
transferring the second content to the recipient computer after the second receiving step. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. For a computer network comprising a plurality of recipient computers having browsers capable of displaying content, wherein individual ones of the browsers have an unloading function operable without activation of a link in displayed content to unload the displayed content, a system for apparently modifying operation of the unloading function of a browser displaying first content, thereby displaying predetermined second content upon activation of the unloading function, comprising:
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a provider computer adapted to connect to a computer network, said provider computer operable to serve information to a recipient computer;
a memory connected to said provider computer;
first content stored in the memory, the first content formatted for display on a recipient computer and including program instructions configured to execute on the recipient computer upon activation of the unloading function of the browser without, the selection of any link in the first content, whereby the program instructions cause the recipient computer to request predetermined second content. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification