Promotion apparatus and method

• US 6,907,400 B1
• Filed: 02/18/2000
• Issued: 06/14/2005
• Est. Priority Date: 02/18/2000
• Status: Expired due to Term

• Current Assignee: NCR Voyix Corporation
• Original Assignee: NCR Corporation
• Inventors: Matsko, Michael J., Nycz, Lew P.
• Primary Examiner(s): Carlson, Jeffrey D.
• Assistant Examiner(s): Duran, Arthur
• Application Number:
  US09/507,368
• Time in Patent Office: 1,943 Days
• Field of Search: 705/14
• US Class Current: 705/14.12
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A promotion apparatus and method which builds customer loyalty. The promotion apparatus includes a computer, including a display for displaying information to a shopper and a recognition device for identifying the shopper and recording customer choices. The computer executes a game, identifies the shopper, establishes a first game situation for the shopper, generates a number of first results, generates a number of second results using the first game situation and the first results as inputs, generates a second game situation using the second results as input, and determines whether to issue an award to the shopper using the second results as input and only if the first game situation is a previous game situation from a previous play by the shopper.

Claims

1. A promotion method comprising the steps of:

(a) executing a game by a computer within a retail establishment;

(b) identifying the user by the computer;

(c) establishing a first game situation for a user by the computer;

(d) generating a number of first results by the computer;

(e) generating a number of second results by the computer using the first game situation and the first results as inputs;

(f) generating a second game situation by the computer using the second results as input; and

(g) determining whether to issue an award to the user using the second results as input only if the first game situation is a previous game situation from a previous play of the game by the shopper.

2. The method as recited in claim 1, wherein step (a) comprises the substeps of:

(a-1) sensing a purchase by the user; and

(a-2) automatically executing the game by the computer in response to sensing the purchase.

3. The method as recited in claim 1, wherein step (a) comprises the substeps of:

(a-1) recording a user choice by an input device coupled to the computer; and

(a-2) executing the game by the computer in response to the user choice.

4. The method as recited in claim 1, wherein step (a) comprises the substeps of:

(a-1) sensing the presence of the user by a recognition device coupled to the computer; and

(a-2) executing the game by the computer in response to the user choice.

5. The method as recited in claim 1, wherein step (b) comprises the substep of:

(b-1) recording user identification information by an input device coupled to the computer.

6. The method as recited in claim 1, wherein step (b) comprises the substep of:

(b-1) recording user identification information by a recognition device coupled to the computer.

7. The method as recited in claim 1, wherein step (b) comprises the substeps of:

(b-1) determining whether a user record exists; and

(c-2) if the user record does not exist, creating a new user record by the computer.

8. The method as recited in claim 1, wherein step (c) comprises,the substeps of:

(c-1) determining whether the previous game situation exists; and

(c-2) if the previous game situation exists, retrieving the previous game situation and using the previous game situation as the first game situation by the computer;

but if the previous game situation does not exist, establishing a starting game situation as the first game situation by the computer.

9. The method as recited in claim 8, wherein step (c-2) comprises the substeps of:

(c-2-A) if the previous game situation does not exist, randomly determining the starting game situation by the computer.

10. The method as recited in claim 1, wherein step (d) comprises the substep of:

(d-1) generating the first results as elements of chance.

11. The method as recited in claim 1, wherein step (e) comprises the substep of:

(e-1) generating a number of second results using programmable algorithms by the computer.

12. The method as recited in claim 1, wherein step (f) comprises the substep of:

(f-1) generating the second game situation using programmable algorithms.

13. The method as recited in claim 1, wherein step (f) comprises the substeps of:

(f-1) determining a number of forward or backward steps; and

(f-2) determining the second game situation from the number.

14. The method as recited in claim 1, wherein step (f) comprises the substeps of:

(f-1) determining that the second results represented a loss; and

(f-2) setting the second game situation to a starting game situation.

15. The method as recited in claim 14, wherein step (f-2) comprises the substep of:

(f-2-A) randomly generating the second game situation.

16. The method as recited in claim 1, wherein step (f) comprises the substeps of:

(f-1) determining that the second results represented a loss; and

(f-2) setting the second game situation to a starting game situation.

17. The method as recited in claim 1, wherein step (g) comprises the substeps of:

(g-1) determining eligibility for awards using programmable algorithms.

18. The method as recited in claim 1, wherein step (g) comprises the substep of:

(g-1) issuing an award to the user only if the first game situation is a previous game situation from a previous day.

19. The method as recited in claim 1, further comprising the step of:

(h) issuing the award by the computer.

20. The method as recited in claim 19, wherein step (h) comprises the substep of:

(h-1) issuing the award as a monetary award by the computer.

21. The method as recited in claim 19, wherein step (h) comprises the substep of:

(h-1) issuing the award as a free item by the computer.

22. The method as recited in claim 19, wherein step (h) comprises the substep of:

(h-1) issuing the award as a sweepstakes entry by the computer.

23. The method as recited in claim 19, wherein step (h) comprises the substep of:

(h-1) issuing the award as loyalty program points by the computer.

24. The method as recited in claim 19, wherein step (h) comprises the substep of:

(h-1) issuing the award as a free service by the computer.

25. The method as recited in claim 19, wherein step (h) comprises the substep of:

(h-1) issuing the award as a special price by the computer.

26. The method as recited in claim 19, wherein step (h) comprises the substep of:

(h-1) issuing the award as a privilege to buy a predetermined item by the computer.

27. The method as recited in claim 1, further comprising the step of:

(h) storing the second game situation by the computer.

28. The method as recited in claim 26, wherein step (h) comprises the substep of:

(h-1) storing the second game situation in a central database by the computer.

29. The method as recited in claim 26, wherein step (h) comprises the substep of:

(h-1) storing the second game situation in a local database by the computer.

30. A promotion apparatus for a retail establishment comprising:

a computer, including a display for displaying information to a shopper and a recognition device for identifying the shopper;

wherein the computer executes a game, identifies the shopper, establishes a first game situation for the shopper, generates a number of first results, generates a number of second results using the first game situation and the first results as inputs, generates a second game situation using the second results as input, and determines whether to issue an award to the shopper using the second results as input only if the first game situation is a previous game situation from a previous visit by the shopper.

31. A promotion method comprising the steps of:

(a) executing a game by a computer within a retail establishment;

(b) identifying a customer by the computer during a first visit at a first time to the retail establishment by the customer;

(c) establishing a first game situation for a user by the computer;

(d) generating a number of first results by the computer;

(e) generating a number of second results by the computer using the first game situation and the first results as inputs during a second visit at a second time to the retail establishment by the customer, wherein said second visit occurs at a later point in time than the first visit;

(f) generating a second game situation by the computer using the second results as input; and

(g) determining whether to issue an award to the user using the second results as input only if the first game situation is a previous game situation from a previous play of the game by the shopper.