Method and apparatus for adding commercial value to traffic control systems

• US 6,909,963 B1
• Filed: 09/28/2004
• Issued: 06/21/2005
• Est. Priority Date: 02/15/2001
• Status: Active Grant

• Current Assignee: Peter Ebert
• Original Assignee: Peter Ebert
• Inventors: Ebert, Peter
• Primary Examiner(s): Beaulieu, Yonel
• Application Number:
  US10/950,814
• Time in Patent Office: 266 Days
• Field of Search: 701117-119, 340/921, 340/927, 705/13
• US Class Current: 701/117
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G08G 1/095 Traffic lights
• CPC Class Codes: G08G 1/096 provided with indicators in which a mark progresses showing the time elapsed, e.g. of green phase
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

An apparatus and methods suited to add commercial value to traffic control systems. A computer device is provided that allows connections with a computer network, external sensors or external devices, and a traffic control system. Combinations of the features of the connected components results in a variety of commercially valuable implementations.

Claims

1. An apparatus for adding commercial value to a traffic control system, comprising:

a central processing unit;

an image sensing device coupled to said central processing unit, said image sensing device being operable to record an image of a vehicle proximate to a traffic light and to forward said recorded image to said central processing unit; and

an electronic display coupled to said central processing unit, said electronic display being configured to display an advertisement that is identified by said central processing unit upon analysis of said recorded image.

2. The apparatus of claim 1, wherein said central processing unit executes an image recognition software application that distinguishes between types of vehicles.

3. The apparatus of claim 2, wherein said image recognition software identifies a type of vehicle using a database containing vehicle shape information.

4. The apparatus of claim 2, wherein said image recognition software identifies a license plate number used for identifying a type of vehicle.

5. A method for adding commercial value to a traffic control system, comprising:

recording an image of a vehicle that is proximate to a traffic light;

determining a type of said vehicle based on analysis of said recorded image;

identifying a commercial based on said determined type of said vehicle; and

displaying said identified commercial on a display screen near said traffic light.

6. The method of claim 5, wherein said determining comprises analyzing a shape of said vehicle in said recorded image.

7. The method of claim 5, wherein said determining comprises determining a type of said vehicle based on an identification of a license plate number.

8. An apparatus for adding commercial value to a traffic control system, comprising:

a central processing unit;

a sensing device coupled to said central processing unit, said sensing device being operable to detect when a vehicle is positioned in front of a traffic light; and

an electronic display coupled to said central processing unit, said electronic display being configured to display an advertisement when it is determined that a vehicle is positioned in front of said traffic light.

9. The apparatus of claim 8, wherein said sensing device is a camera.

10. The apparatus of claim 8, wherein said advertisement is selected based on an identified type of said vehicle.

11. The apparatus of claim 8, wherein said central processing unit records an identification of said displayed advertisement and a corresponding length of time that said advertisement is displayed.

12. The apparatus of claim 11, wherein said central processing unit further records an identified type of said vehicle.

13. A method for adding commercial value to a traffic control system, comprising:

detecting a presence of a vehicle in front of a traffic light;

displaying an advertisement on a display screen near said traffic light upon said detection; and

recording an identification of said advertisement along with a measured time during which said advertisement is displayed.

14. The method of claim 13, wherein said detecting comprises detecting using a camera.

15. The method of claim 13, further comprising identifying an advertisement to be displayed based on a determined type of said vehicle.

16. The method of claim 15, wherein said recording further comprises recording a determined type of said vehicle.

17. An apparatus for adding commercial value to a traffic control system, comprising:

a central processing unit coupled to a network; and

an electronic display coupled to said central processing unit, said electronic display being configured to display an advertisement that is received by said central processing unit from said network, said advertisement including image data.

18. The apparatus of claim 17, wherein said network is the Internet.

19. The apparatus of claim 17, wherein said advertisement includes HTML.

20. The apparatus of claim 17, wherein said advertisement includes digital video.

21. The apparatus of claim 17, wherein said advertisement includes digital images.

22. The apparatus of claim 17, wherein said advertisement includes vector data.

23. An apparatus for adding commercial value to a traffic control system, comprising:

communication means operably connected to the central processing unit permitting communication between the central processing unit and a computer network;

communication means operably connected to the central processing unit permitting communication between the central processing unit and a component of a wireless voice or data service system; and

electronic connection means for connecting the apparatus to the traffic control system, wherein the apparatus provides said component of a wireless voice or data service system with access to the computer network.

24. The apparatus of claim 23, wherein said component is a repeater.