Method of replacing content
First Claim
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1. A computer-implemented method of controlling content, the method comprising:
- receiving input from a user;
monitoring content in a processing environment to be accessed by the user;
determining whether monitored content includes a predetermined advertisement; and
if the monitored content includes the predetermined advertisement, replacing the predetermined advertisement with another predetermined advertisement based on the user input, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement in the monitored content with the other predetermined advertisement;
whereby the predetermined advertisement that is included in the monitored content is removed from the monitored content and replaced.
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Abstract
A computer-implemented method of controlling content includes receiving an input from the user and monitoring content in an application program or content exchanged between the application program and an operating system residing at the user'"'"'s computer system. The method includes determining whether monitored content corresponds to a predetermined advertisement. If the monitored content corresponds to the predetermined advertisement, the predetermined advertisement is replaced with another predetermined advertisement based on the user input.
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Citations
39 Claims
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1. A computer-implemented method of controlling content, the method comprising:
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receiving input from a user;
monitoring content in a processing environment to be accessed by the user;
determining whether monitored content includes a predetermined advertisement; and
if the monitored content includes the predetermined advertisement, replacing the predetermined advertisement with another predetermined advertisement based on the user input, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement in the monitored content with the other predetermined advertisement;
whereby the predetermined advertisement that is included in the monitored content is removed from the monitored content and replaced. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. Software in a computer-readable medium comprising instructions for causing a computer system to perform the following operations:
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receive input from a user of a computer system;
monitor content in a processing environment to be accessed by the user;
determine whether monitored content includes a predetermined advertisement; and
if the monitored content includes the predetermined advertisement, replace the predetermined advertisement with another predetermined advertisement based on the user'"'"'s input, in accordance with a user-specific replacement rule, based on the user'"'"'s input, that correlates the predetermined advertisement in the monitored content with the other predetermined advertisement;
whereby the predetermined advertisement that is included in the monitored content is removed from the monitored content and replaced.
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18. A computer system for controlling content, the system comprising:
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a client computer programmed to receive input from a user and to operate an application program in a processing environment; and
a second computer interconnected with the client computer by an internetwork and programmed to;
observe content in the processing environment to be accessed by the user, determine whether observed content includes a predetermined advertisement, and if the observed content includes the predetermined advertisement, replace the predetermined advertisement with a predetermined identifier that corresponds to another predetermined advertisement based on the user input, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement in the observed content with the predetermined identifier, whereby the predetermined advertisement that is included in the observed content is removed from the observed content and replaced. - View Dependent Claims (19)
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20. A computer-implemented method of controlling content in a processing environment to be accessed by a user, the method comprising:
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receiving an input from the user;
observing content in the processing environment to be accessed by the user;
determining whether observed content includes predetermined advertisement content that would direct the user to a predetermined advertisement; and
if the observed content includes predetermined advertisement content that would direct the user to the predetermined advertisement, replacing the observed content with other content that directs the user to another predetermined advertisement based on the user input, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement content in the observed content with the other content;
whereby the predetermined advertisement content that is included in the observed content is removed and replaced.
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21. Software in a computer-readable medium comprising instructions for causing a computer system to perform the following operations:
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receive input from a user of a computer system;
monitor content in a processing environment to be accessed by the user, determine whether monitored content includes predetermined advertisement content that would direct the user to a predetermined advertisement; and
if the monitored content includes predetermined advertisement content that would direct the user to the predetermined advertisement, replace the monitored content with other content based on the user'"'"'s input, in accordance with a user-specific replacement rule, based on the user'"'"'s input, that correlates the predetermined advertisement content in the monitored content with the other content;
whereby the predetermined advertisement content that is included in the monitored content is removed and replaced.
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22. A computer system for controlling content, the system comprising:
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a client computer programmed to receive input from a user and to operate an application program;
a second computer interconnected with the client computer by an internetwork and programmed to;
observe content in a processing environment to be accessed by the user, determine whether observed content includes predetermined advertisement content that would direct the user to a predetermined advertisement, and if the observed content includes predetermined advertisement content that would direct the user to the predetermined advertisement, replace the observed content with other content based on the user input, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement content in the observed content with the other content;
whereby the predetermined advertisement content that is included in the observed content is removed and replaced.
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23. A method of controlling content in a processing environment in which the content may be accessed, the method comprising:
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receiving input from a user;
monitoring content in the processing environment to be accessed by the user;
determining whether monitored content includes a predetermined advertisement;
if the monitored content includes the predetermined advertisement, selecting a selected advertisement, based on the user input, for incorporation into the content, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement in the monitored content with the selected advertisement; and
causing the content to be accessed by the user with the selected advertisement incorporated therein, wherein the predetermined advertisement that is included in the monitored content is removed and replaced whenever the selected advertisement differs from the predetermined advertisement. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. Software in a readable medium comprising instructions for causing a processor to perform the following operations in a processing environment in which content may be accessed:
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receive input from a user;
monitor content in the processing environment to be accessed by the user;
determine whether monitored content includes a predetermined advertisement;
if the monitored content includes the predetermined advertisement, select a selected advertisement, based on the user input, for incorporation into the content in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement in the monitored content with the selected advertisement; and
cause the content to be accessed by the user with the selected advertisement incorporated therein, wherein the predetermined advertisement that is included in the monitored content is removed and replaced whenever the selected advertisement differs from the predetermined advertisement.
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37. A method of controlling content in a processing environment in which the content may be accessed, the method comprising:
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receiving input from the user;
monitor content in the processing environment to be accessed by the user;
determining whether monitored content includes predetermined advertisement content that would direct the user to a predetermined advertisement; and
if the monitored content includes predetermined advertisement content that would direct the user to the predetermined advertisement, selecting selected content, based on the user input, and causing the user to be directed to the selected content, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement content in the monitored content with the selected content;
wherein the predetermined advertisement content that is included in the monitored content is removed and replaced whenever the selected content differs from the predetermined advertisement. - View Dependent Claims (38)
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39. Software in a readable medium comprising instructions for causing a processor to perform the following operations in a processing environment in which content may be accessed:
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receive input from a user;
monitor content in the processing environment to be accessed by the user;
determine whether monitored content includes predetermined advertisement content that would direct the user to a predetermined advertisement; and
if the monitored content includes predetermined advertisement content that would direct the user to the predetermined advertisement, selecting selected content, based on the user input, and causing the user to be directed to the selected content, in accordance with a user-specific replacement rule, based on the user input, that correlates the predetermined advertisement content in the monitored content with the selected content;
wherein the predetermined advertisement content that is included in the monitored content is removed and replaced whenever the selected content differs from the predetermined advertisement.
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Specification