Method and system for delivering redeeming dynamically and adaptively characterized promotional incentives on a computer network
First Claim
1. A method for distributing incentives residing on an incentive information computer over a network, the incentive information computer connected to the network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
- for a particular incentive, publishing a selecting mechanism for the particular incentive, the publishing at one or more locations of the network.
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Accused Products
Abstract
This invention relates to a system and method for defining, electronically distributing, dynamically displaying to a consumer, redeeming and clearing promotional incentives over a network. One or more parameters of the incentives may be dynamically determined by being dependent on one or more characteristics of the consumer including the location on the network where the incentive is being viewed.
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Citations
84 Claims
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1. A method for distributing incentives residing on an incentive information computer over a network, the incentive information computer connected to the network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
for a particular incentive, publishing a selecting mechanism for the particular incentive, the publishing at one or more locations of the network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for distributing and redeeming incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value of the incentive, the value based on meeting a set of one or more match criteria, the system comprising:
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an incentive information computer, the incentive information computer connected to a network;
an incentive database containing the incentives, the incentive database coupled to the incentive information computer;
means for creating a particular incentive in the incentive database, the means for creating including means for entering the data defining the set of parameters of the particular incentive in the incentive database;
means for publishing the particular incentive on the network, the publishing comprising publishing a selecting mechanism for the particular incentive at one or more locations, of the network;
a consumer computer operable by a consumer, the consumer computer able to be connected to the network and including a display device for presenting information to the consumer;
means for displaying a first set of one or more parameters of the particular incentive when the consumer accesses one of the locations containing the selection mechanism of the particular incentive. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 56, 60)
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51. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
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for any particular incentive, displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location where at least one parameter of the particular incentive is published on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying being on the display device, wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer, wherein the set of parameters of the particular incentive comprises an incentive existence message published at the particular location, and wherein one parameter of the displayed first set of incentive parameters is the incentive existence message, wherein at least one characteristic of the incentive existence message is dependent on one or more characteristics of the consumer; and wherein the incentive existence message includes an incentive icon having audiovisual characteristics and wherein at least some of the audiovisual characteristics of the incentive icon are dependent on one or more characteristics of the consumer.
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52. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
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for any particular incentive, displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location where at least one parameter of the particular incentive is published on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying being on the display device;
transmitting consumer identification data via the network to a member information computer connected to the network; and
storing consumer identification data of the consumer in a member database coupled to a member information computer, the member information computer connected to the network, wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer. - View Dependent Claims (53, 54, 55)
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57. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
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for any particular incentive, displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying on the display device, wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer, wherein the set of parameters of the particular incentive comprises an incentive existence message and wherein one parameter of the displayed first set of incentive parameters is the incentive existence message, and wherein the incentive existence message includes interaction means for the consumer to interact with the particular incentive and wherein the displaying of the second set of parameters is in response to the consumer interacting with the interaction means, the method further comprising; displaying a second set of one or more of the parameters of the particular incentive on the display device of the consumer computer. - View Dependent Claims (59, 61, 62, 63, 68, 69, 70, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83)
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58. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
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for any particular incentive, displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying on the display device, wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer, and wherein the displayed first set of parameters comprises interaction means for the consumer to interact with the particular incentive, the method further comprising; transmitting consumer identification data via the network to a member information computer connected to the network;
storing consumer identification data of the consumer in a member database coupled to a member information computer, the member information computer connected to the network; and
recording the interaction occurrence information about any interactions by the consumer with the interaction means.
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64. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
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for any particular incentive, displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying on the display device, wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer, and wherein the set of parameters of the particular incentive comprises an incentive existence message and wherein one parameter of the displayed first set of incentive parameters is the incentive existence message, the method further comprising; the consumer entering consumer identification data at the consumer computer;
transmitting the consumer identification data via the network to a member information computer connected to the network; and
storing the consumer identification data in a member database coupled to the member information computer. - View Dependent Claims (65, 66, 67)
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71. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:
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for any particular incentive, displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location where at least one parameter of the particular incentive is published on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying being on the display device;
wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer and wherein at least one parameter of the displayed first set of incentive parameters includes means for clipping the particular incentive, the method further comprising; transmitting consumer identification data via the network to a member information computer connected to the network;
storing the consumer identification data in a member database coupled to the member information computer; and
the consumer clipping the incentive by interacting with the means for clipping, the clipping leading to storing of clipping information about the clipped incentive in the member.
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84. A network-based incentive system for operation in a network, comprising:
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at least one consumer computer able to be connected to the network and for operation by a consumer;
an incentive information computer connected to the network;
an incentive database containing a set of parameters describing an incentive, the incentive having a value based on applying an incentive formula, the incentive database coupled to the incentive information computer;
a consumer information computer connected to the network; and
a member database containing information on one or more members, the member database coupled to the consumer information computer, wherein the consumer computer is programmed to display an incentive existence message indicating the existence of the incentive in the incentive system when the consumer computer is connected to one of a set of one or more locations on the network, the incentive existence message published at the one or more locations.
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Specification