Method and system for delivering redeeming dynamically and adaptively characterized promotional incentives on a computer network

• US 6,915,271 B1
• Filed: 03/05/1999
• Issued: 07/05/2005
• Est. Priority Date: 03/11/1998
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: The Product Engine, Inc.
• Inventors: Kay, Erik A., Meyer, Carl, Bartlett, Stephen W., Hoeber, Anthony N.
• Primary Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US09/263,166
• Time in Patent Office: 2,314 Days
• Field of Search: 705/14
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

This invention relates to a system and method for defining, electronically distributing, dynamically displaying to a consumer, redeeming and clearing promotional incentives over a network. One or more parameters of the incentives may be dynamically determined by being dependent on one or more characteristics of the consumer including the location on the network where the incentive is being viewed.

Claims

1. A method for distributing incentives residing on an incentive information computer over a network, the incentive information computer connected to the network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:

for a particular incentive,

publishing a selecting mechanism for the particular incentive, the publishing at one or more locations of the network.

2. The method of claim 1, wherein the selecting mechanism for the incentive includes a reference to the whereabouts of one or more parameters of the particular incentive on the network.

3. The method of claim 1, wherein at least one of the locations is a Web page.

4. The method of claim 1, wherein the selecting mechanism is programmed to select the particular incentive depending on one or more characteristics of the consumer.

5. The method of claim 1, wherein the set of parameters of the particular incentive comprises an incentive existence message and wherein the selecting mechanism for the particular incentive selects the incentive existence message of the particular incentive.

6. The method of claim 5, wherein the selecting mechanism for the particular incentive includes the incentive existence message of the particular incentive.

7. The method of claim 1, wherein the value is based on applying an incentive formula.

8. The method of claim 1, further comprising:

a consumer computer accessing one of the locations where the selecting mechanism of the particular incentive exists, the consumer computer able to be connected to the network, the consumer computer operable by a consumer, and the consumer computer including a display device for communicating information to the consumer; and

displaying a first set of one or more parameters of the particular incentive on the consumer computer when the consumer computer accesses one of the locations containing the selecting mechanism of the particular incentive.

9. The method of claim 8, wherein the set of parameters of the particular incentive comprises an incentive existence massage and wherein the displayed first set of parameters includes the incentive existence message.

10. The method of claim 8, wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer.

11. The method of claim 8, wherein the selecting mechanism for the incentive existence message includes means for the consumer to interact with the selecting mechanism, and the displaying occurs in response to the consumer interacting with the interacting means of the selecting mechanism.

12. The method according to claim 1, wherein the network is the Internet.

13. A system for distributing and redeeming incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value of the incentive, the value based on meeting a set of one or more match criteria, the system comprising:

an incentive information computer, the incentive information computer connected to a network;

an incentive database containing the incentives, the incentive database coupled to the incentive information computer;

means for creating a particular incentive in the incentive database, the means for creating including means for entering the data defining the set of parameters of the particular incentive in the incentive database;

means for publishing the particular incentive on the network, the publishing comprising publishing a selecting mechanism for the particular incentive at one or more locations, of the network;

a consumer computer operable by a consumer, the consumer computer able to be connected to the network and including a display device for presenting information to the consumer;

means for displaying a first set of one or more parameters of the particular incentive when the consumer accesses one of the locations containing the selection mechanism of the particular incentive.

14. The system according to claim 13, wherein the selection mechanism comprises a reference to at least one parameter of the particular incentive.

15. The system according to claim 13, wherein the network is the Internet and wherein at least one of the locations is a Web page.

16. The system according to claim 13, wherein at least one of the locations is an e-mail message.

17. The system according to claim 13, wherein the set of parameters further comprises one or more of a visual representation, an associated product/service, pointers to related incentives, and pointers to related products/services.

18. The system according to claim 13, wherein the creating means and the publishing means are connected to the network.

19. The system according to claim 13, wherein the selecting mechanism is programmed to cause the display of the first set of parameters automatically upon the consumer accessing one of the locations that include the selecting mechanism.

20. The system according to claim 13, wherein the selecting mechanism includes consumer activation means, and wherein the selecting mechanism is programmed to cause the display of the first set of parameters to occur upon the consumer activating the consumer activation means.

21. The system according to claim 13, wherein the set of parameters of the particular incentive includes an incentive existence message and wherein one parameter of the displayed first set includes the incentive existence message.

22. The system according to claim 13, further comprising:

a member information computer connected to the network;

a member database coupled to the member information computer, the member database including member information on consumers, the member information including member identification information;

a consumer computer operable by a particular consumer and coupled to the network;

an identification means for the particular consumer to be identified to the system by transmitting identification information over the network from the consumer computer to the member information computer; and

joining means for the particular consumer to be added to the member database by transmitting joining information over the network from the consumer computer to the member information computer.

23. The system according to claim 22, wherein the joining means comprises means for storing referral data about the consumer in the consumer computer, and wherein the identification means accesses the referral data to determine the identification information for transmission over the network.

24. The system according to claim 22, wherein the joining means comprises means for the particular consumer to voluntarily be added to the member database.

25. The system according to claim 22, wherein the joining means comprises means for the particular consumer to be automatically and involuntarily added to the member database as a result of some action by the consumer.

26. The system according to claim 13, wherein one parameter of the displayed first set is the incentive value.

27. The system according to claim 13, wherein at least one parameter of the displayed first set depends on at least one characteristic of the consumer including a member of the set consisting of the present time, the present date, and the location accessed by the consumer computer where the selecting mechanism for the particular incentive exists.

28. The system according to claim 27, further comprising:

a member information computer connected to the network;

a member database coupled to the member information computer, the member database including member information on consumers, the member information including member identification information;

a consumer computer operable by a particular consumer and coupled to the network;

an identification means for the consumer to be identified to the system as a member by transmitting identification information over the network from the consumer computer to the member information computer; and

joining means for the particular consumer to be added to the member database by transmitting joining information over the network from the consumer computer to the member information computer.

29. The system according to claim 28, wherein the at least one parameter of the displayed first set also depends on one or more of the set consisting of demographics of the member, a purchasing history of the member, known preferences of the member, credit history of the member, previous incentives displayed to the member, and previous incentives clipped by the member.

30. The system according to claim 27, wherein at least one parameter of the displayed first set also depends on one or more of the set consisting of the number of responses to-date to the particular incentive, and, in the case that the set of incentive parameters of the particular incentive include an associate goods/service that has an inventory value, the inventory value of the associated goods/service, the system further comprising:

means for storing responses to the particular incentive in the incentive database.

31. The system according to claim 13, wherein one parameter of the displayed first set comprises means for interacting.

32. The system according to claim 31, further including means for recording interaction occurrence information on any interaction by the consumer with the interacting means.

33. The system according to claim 32, wherein the consumer is a member by having consumer identification data stored in a member database coupled to a member information computer, the member information computer connected to the network, wherein the interaction occurrence information recording means records the identification of the member, and one or more of set consisting of the location on the network where the first set was displayed, the present time, and the present date, the recording being in the incentive database.

34. The system according to claim 31, wherein the parameter that includes the responding means is an incentive existence message.

35. The system according to claim 34, wherein at least one characteristic of the incentive existence message is dependent on one or more characteristics of the consumer.

36. The system according to claim 35, wherein one of the consumer characteristics on which the at least one message characteristic is dependent is the location accessed by the consumer computer where the selecting mechanism of the particular incentive exists.

37. The system according to claim 13, further comprising:

means for modifying at least one parameter of the incentive in the incentive database as a result of displaying the first set of one or more parameters of the particular incentive.

38. The system according to claim 22, further comprising:

clipping means for the consumer to clip the particular incentive, the clipping means including means for storing incentive instance information about the particular incentive in the member database.

39. The system according to claim 38, wherein the clipping means comprises means for saving clipping information in the incentive database, the clipping information including the identification of the consumer, and the incentive instance information comprising an indicator of the value of the incentive, and one or more of the set consisting of other characteristics of the consumer, the present time, and the present date.

40. The system according to claim 39, the system further comprising:

means for transmitting targeted information about the incentive to the member, the targeted information including one or more of the set consisting of;

information that the incentive may soon expire, information that the incentive'"'"'s value has changed, information on related incentives, and information that there are related incentives new since the last clipping.

41. The system according to claim 39, wherein the means for transmission comprises one or more of the set consisting of means for sending e-mail, means for making a telephone call, means for sending postal mail, means for programming selection mechanisms on particular locations to display targeted information whenever the consumer is displayed an incentive, and means for displaying the targeted information whenever the member clips an incentive.

42. The system according to claim 38, further comprising:

redemption means for the member to redeem the clipped particular incentive.

43. The system according to claim 42, further comprising:

means for the modifying one or more parameters of the incentive in the incentive database as a result of a consumer redeeming the incentive.

44. The system of claim 42, further comprising:

means for online redemption, the online redemption means connected to the network;

wherein the match criteria of the particular incentive may be met by online matching at a redemption location, and wherein the online redemption means is automatically activated upon the consumer meeting the match criteria at the online redemption location.

45. The system of claim 44, wherein the match criteria for the particular incentive comprises purchase of associated goods/services, and wherein redemption means includes means for matching a basket of goods and services to the set of clipped incentives stored for the member in the member database and means for applying the incentives to the basket of goods and services.

46. The system according to claim 42, further comprising:

means for online purchase of goods and services, the online purchase means connected to the network;

wherein the redemption means includes activating means for matching a basket of goods and services to set of clipped incentives stored for the member in the member database, and for applying the clipped incentive incentives to the basket of goods and services, the activating means matching and applying at the request of the member.

47. The system according to claim 38, further comprising:

means for the modifying one or more parameters of the incentive in the incentive database as a result of a member clipping the incentive.

48. The system according to claim 22, the system further comprising:

means for transmitting targeted information about incentives in the incentive database to the member.

49. The system according to claim 48, wherein the means for transmission comprises one or more of the set consisting of means for sending e-mail, means for making a telephone call, means for sending postal mail, means for programming selection mechanisms on particular locations.

50. The system according to claim 22, further comprising:

means for a consumer to reject an incentive, the rejecting including storing rejection information about the rejecting in one or more of the incentive database and the member database.

56. The method of claim 16, wherein the one or more characteristics of the consumer on which the at least one parameter of the particular incentive is dependent includes one or more of the set consisting of consumer identification, any demographics of the consumer stored in the member database, any purchasing history of the consumer stored in the member database, the particular location on the network, the present time, and the present date.

60. The method of claim 23, wherein the displayed second set of parameters includes additional interaction means for the consumer to interact with the incentive.

51. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:

for any particular incentive,

displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location where at least one parameter of the particular incentive is published on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying being on the display device,

wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer,

wherein the set of parameters of the particular incentive comprises an incentive existence message published at the particular location, and wherein one parameter of the displayed first set of incentive parameters is the incentive existence message,

wherein at least one characteristic of the incentive existence message is dependent on one or more characteristics of the consumer; and

wherein the incentive existence message includes an incentive icon having audiovisual characteristics and wherein at least some of the audiovisual characteristics of the incentive icon are dependent on one or more characteristics of the consumer.

52. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:

for any particular incentive,

displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location where at least one parameter of the particular incentive is published on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying being on the display device;

transmitting consumer identification data via the network to a member information computer connected to the network; and

storing consumer identification data of the consumer in a member database coupled to a member information computer, the member information computer connected to the network,

wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer.

53. The method of claim 52, further comprising:

recording the occurrence information about displaying the first set of incentive parameters to the member.

54. The method of claim 53, wherein the occurrence information comprises a member identifier and the recording includes recording the occurrence information in the incentive database.

55. The method of claim 52, further comprising:

storing referral data about the consumer in the consumer computer, the referral data enabling rapid identification of the consumer.

57. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:

for any particular incentive,

displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying on the display device,

wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer,

wherein the set of parameters of the particular incentive comprises an incentive existence message and wherein one parameter of the displayed first set of incentive parameters is the incentive existence message, and

wherein the incentive existence message includes interaction means for the consumer to interact with the particular incentive and wherein the displaying of the second set of parameters is in response to the consumer interacting with the interaction means,

the method further comprising;

displaying a second set of one or more of the parameters of the particular incentive on the display device of the consumer computer.

59. The method of claim 57, wherein the consumer interaction causes a new display window to appear on the display device and the displaying of the second set of parameters occurs in the new display window.

61. The method of claim 57, further comprising:

the consumer negotiating one or more of the incentive parameters displayed; and

modifying the negotiated one of more incentive parameters as a result of the negotiating.

62. The method of claim 57, wherein at least one parameter of the displayed second set of incentive parameters depends on one or more of the set consisting of the present time, the present date, and the particular location on the network.

63. The method of claim 57, wherein the displayed second set of parameters includes the incentive value, the method further comprising:

the consumer negotiating the incentive value; and

modifying the incentive value as a result of the negotiating.

68. The method of claim 57, wherein at least one parameter of the displayed second set of parameters depends on one or more characteristics of the consumer, the method further comprising:

transmitting consumer identification data via the network to a member information computer connected to the network; and

storing the consumer identification data in a member database coupled to the member information computer.

69. The method of claim 68, further comprising:

the consumer entering at least some of the consumer identification data at the consumer computer.

70. The method of claim 68, wherein the one or more characteristics of the consumer on which the displayed second set depends includes one or more of the consumer identification, the consumer demographics, the consumer purchasing history, the particular location accessed by the consumer computer where the selecting mechanism of the particular incentive exists, the present time, and the present date.

72. The method of claim 57, wherein at least one parameter of the displayed second set of incentive parameters includes means for clipping the particular incentive, the method further comprising:

transmitting consumer identification data via the network to a member information computer connected to the network;

storing the consumer identification data in a member database coupled to the member information computer; and

the consumer clipping the incentive by interacting with the means for clipping, the clipping leading to storing of clipping information about the clipped incentive in the member database.

73. The method of claim 72, further comprising:

storing clipping instance information in the incentive database, the clipping instance information includes the present date, an indicator of the present value of the incentive, and one or more characteristics of the consumer, the consumer characteristics in the clipping instance information including the consumer identification.

74. The method of claim 73, further comprising:

periodically transmitting targeted information to the consumer related to incentives previously clipped by the consumer.

75. The method of claim 74, wherein the transmitting is by one or more of email, telephone, postal mail, and placement of information in one or more locations on the network.

76. The method of claim 74, wherein the targeted information related to a specific clipped incentive includes one or more of information that the specific clipped incentive is soon to expire, information that the value for the specific clipped incentive has changed for the consumer, and information on the existence of new related incentives.

77. The method of claim 72, further comprising:

displaying on the consumer computer one or more parameters of one or more valid incentives previously clipped by the consumer.

78. The method of claim 72, further comprising:

the consumer redeeming the clipped incentive.

79. The method of claim 78, wherein the set of parameters of the incentive includes an online point of redemption for redeeming the particular incentive, the online point of redemption connected to the network, the redeeming comprising causing a redemption display to appear on the consumer computer enabling the consumer to redeem the value at the online point of redemption upon meeting the match criteria.

80. The method of claim 79, wherein redemption display appears on a separate redemption window on the consumer computer display.

81. The method of claim 57, further comprising:

the consumer redeeming the particular incentive.

82. The method of claim 81, wherein the set of parameters of the incentive includes an online point of redemption for redeeming the incentive, the online point of redemption connected to the network, the redeeming comprising causing a redemption display to appear on the consumer computer enabling the consumer to redeem the value at the online point of redemption upon meeting the match criteria.

83. The method of claim 82, wherein redemption display appears on a separate redemption window on the consumer computer display.

58. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:

for any particular incentive,

displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying on the display device,

wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer, and

wherein the displayed first set of parameters comprises interaction means for the consumer to interact with the particular incentive,

the method further comprising;

transmitting consumer identification data via the network to a member information computer connected to the network;

storing consumer identification data of the consumer in a member database coupled to a member information computer, the member information computer connected to the network; and

recording the interaction occurrence information about any interactions by the consumer with the interaction means.

64. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:

for any particular incentive,

displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying on the display device,

wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer, and

wherein the set of parameters of the particular incentive comprises an incentive existence message and wherein one parameter of the displayed first set of incentive parameters is the incentive existence message,

the method further comprising;

the consumer entering consumer identification data at the consumer computer;

transmitting the consumer identification data via the network to a member information computer connected to the network; and

storing the consumer identification data in a member database coupled to the member information computer.

65. The method of claim 64, further comprising:

storing referral data about the consumer in the consumer computer, the referral data enabling rapid identification of the consumer.

66. The method of claim 64, further comprising:

periodically transmitting targeted information to the consumer about incentives in the incentive database.

67. The method of claim 66, wherein the transmitting is by one or more of email, telephone, postal mail, and placement of information at one or more locations one the network.

71. A method for presenting incentives residing on an incentive information computer, the incentive information computer connected to a network and coupled to an incentive database containing the incentives, each incentive having a set of parameters of the incentive, the set of parameters including a value, the value based on meeting a set of one or more match criteria, the method comprising the steps of:

for any particular incentive,

displaying a first set of one or more parameters of the particular incentive on a consumer computer, the consumer computer operable by a consumer and connected to the network at a particular location where at least one parameter of the particular incentive is published on the network, the consumer computer comprising a display device for communicating information to the consumer, the displaying being on the display device;

wherein at least one parameter of the particular incentive is dependent on one or more characteristics of the consumer and wherein at least one parameter of the displayed first set of incentive parameters includes means for clipping the particular incentive, the method further comprising;

transmitting consumer identification data via the network to a member information computer connected to the network;

storing the consumer identification data in a member database coupled to the member information computer; and

the consumer clipping the incentive by interacting with the means for clipping, the clipping leading to storing of clipping information about the clipped incentive in the member.

84. A network-based incentive system for operation in a network, comprising:

at least one consumer computer able to be connected to the network and for operation by a consumer;

an incentive information computer connected to the network;

an incentive database containing a set of parameters describing an incentive, the incentive having a value based on applying an incentive formula, the incentive database coupled to the incentive information computer;

a consumer information computer connected to the network; and

a member database containing information on one or more members, the member database coupled to the consumer information computer,

wherein the consumer computer is programmed to display an incentive existence message indicating the existence of the incentive in the incentive system when the consumer computer is connected to one of a set of one or more locations on the network, the incentive existence message published at the one or more locations.