Vehicle specific messaging apparatus and method
First Claim
Patent Images
1. A method for providing unsolicited advertising or informational messages to one or more occupants of anonymous vehicles comprising the steps of:
- (a) sensing a vehicle;
(b1) extracting information from said sensed vehicle;
(b2) forming a predicted occupant profile based on said extracted information;
(c) selecting a message to display based on said predicted occupant profile;
(d) displaying said selected message.
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Abstract
A system for providing directed advertising or informational messages specific to individual persons or vehicles. The system encompasses a sensing and evaluation mechanism to detect persons or vehicles, in conjunction with a billboard or other display device capable of delivering a message specific to one or more individuals.
28 Citations
13 Claims
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1. A method for providing unsolicited advertising or informational messages to one or more occupants of anonymous vehicles comprising the steps of:
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(a) sensing a vehicle;
(b1) extracting information from said sensed vehicle;
(b2) forming a predicted occupant profile based on said extracted information;
(c) selecting a message to display based on said predicted occupant profile;
(d) displaying said selected message. - View Dependent Claims (2, 3, 4, 5)
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6. A method of providing unsolicited advertising or informational messages to one or more occupants of anonymous vehicles in motion comprising the steps of:
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(a) sensing a vehicle and storing sensed image data;
(b) analyzing said stored image data;
(c) forming a predicted occupant profile using the results of said step (e) selecting a message based on said predicted occupant profile;
(f) displaying said selected message. - View Dependent Claims (7, 8, 9, 10)
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11. An apparatus for providing unsolicited advertising or informational messages to anonymous vehicles comprising:
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(a) a vehicle sensing device;
(b) a display device;
(c) a processing system for forming a predicted occupant profile based on information received from said vehicle sensing device, selecting a message to display based on said occupant profile and activating said display to display said selected message. - View Dependent Claims (12, 13)
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Specification