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Using a probability associative matrix algorithm to modify web pages

  • US 6,928,474 B2
  • Filed: 12/14/2000
  • Issued: 08/09/2005
  • Est. Priority Date: 12/14/2000
  • Status: Active Grant
First Claim
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1. A method of predicting future web navigation sequences of users visiting a web site, comprising:

  • monitoring web navigation sequences performed by each user while browsing the web site;

    storing the monitored web navigating sequences in a probability associative matrix that includes page shift sequences separated from the web navigating sequences;

    analyzing the stored web navigation sequences to predict future user patterns; and

    modifying the web site based on the analyzed information to enhance the effectiveness of the web site usage by the users.

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