Using a probability associative matrix algorithm to modify web pages
First Claim
1. A method of predicting future web navigation sequences of users visiting a web site, comprising:
- monitoring web navigation sequences performed by each user while browsing the web site;
storing the monitored web navigating sequences in a probability associative matrix that includes page shift sequences separated from the web navigating sequences;
analyzing the stored web navigation sequences to predict future user patterns; and
modifying the web site based on the analyzed information to enhance the effectiveness of the web site usage by the users.
3 Assignments
0 Petitions
Accused Products
Abstract
A web based technique for predicting future web navigation sequences of users visiting a web site includes, in one example embodiment, a web server having browsable web pages including products and services offered by a business. A web-monitoring tool monitors each web navigation sequence of web navigation sequences performed by each user while browsing the web pages of the web site. A PAM analyzer analyzes each of the monitored web navigation sequences to predict the web navigation sequences of future users visiting the web site. A web site administrator implements changes to the web site based on the analysis of the monitored web navigation sequences by the PAM analyzer to enhance user friendliness of the web site.
-
Citations
27 Claims
-
1. A method of predicting future web navigation sequences of users visiting a web site, comprising:
-
monitoring web navigation sequences performed by each user while browsing the web site;
storing the monitored web navigating sequences in a probability associative matrix that includes page shift sequences separated from the web navigating sequences;
analyzing the stored web navigation sequences to predict future user patterns; and
modifying the web site based on the analyzed information to enhance the effectiveness of the web site usage by the users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A computer-implemented on-line web site for predicting navigation sequences of users visiting a web site, comprising:
-
a web server including browsable web pages of the web site, wherein the web pages include products and services offered by the business;
a web-monitoring tool to monitor web navigation sequences performed by each user while browsing the web pages of the web site; and
a PAM analyzer to analyze each of the monitored web navigation sequences to predict the web navigation sequences of future users visiting the web site. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
-
-
27. A method of predicting future web navigation sequences of users visiting a web site, comprising:
-
monitoring web navigation sequences performed by each user while browsing the web site;
storing the monitored web navigating sequences in a probability associative matrix that includes page shift sequences separated from the web navigating sequences, and also includes a probability associated with each page shift sequence;
analyzing the stored web navigation sequences to predict future user patterns; and
modifying the web site to remove links to pages from a page based on the probabilities associated with the page shift sequences to enhance the effectiveness of the web site usage by the users.
-
Specification