Personalized presentation system and method
First Claim
1. A method of communications in a geographic region having a plurality of fixed presentation devices that are located at respective fixed positions, comprising:
- determining a location of a user;
sending information to present to the user on one of the fixed presentation devices in the proximity of the user based on the determined location;
determining from a user profile advertising information of interest to the user, wherein sending the information comprises sending the advertising information of interest to the user based on the user profile; and
updating the user profile based on actions of the user, wherein determining the advertising information of interest to the user is based on the updated user profile;
wherein updating the user profile comprises updating based on retail purchasing actions of the user, wherein determining the advertising information of interest to the user is based on the user profile updated based on retail purchasing actions of the user.
4 Assignments
0 Petitions
Accused Products
Abstract
A communications system includes a facility that has a tracking system and a central control system. The tracking system tracks locations of users within the facility. Based on the locations of such users and their user profiles, targeted advertising information (and other types of information) may be presented on displays or other presentation devices in the proximity of each user. Also, user activity within the facility may be tracked, including purchases made by the users and visits to various retail outlets. Such information is collected, which can be used to update the profile the user or communicated to entities, such as retail entities, that are interested in the collected information. Also, to enable virtual visits to the facility, cameras are dispersed throughout the facility. A remote user can thus perform a virtual visit of the facility by viewing images collected by the cameras. Also, a remote user may choose to accompany a companion that is physically in the facility. The location of the companion may be tracked so that video images of the companion'"'"'s environment may be collected and transmitted back to the remote user.
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Citations
30 Claims
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1. A method of communications in a geographic region having a plurality of fixed presentation devices that are located at respective fixed positions, comprising:
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determining a location of a user;
sending information to present to the user on one of the fixed presentation devices in the proximity of the user based on the determined location;
determining from a user profile advertising information of interest to the user, wherein sending the information comprises sending the advertising information of interest to the user based on the user profile; and
updating the user profile based on actions of the user, wherein determining the advertising information of interest to the user is based on the updated user profile;
wherein updating the user profile comprises updating based on retail purchasing actions of the user, wherein determining the advertising information of interest to the user is based on the user profile updated based on retail purchasing actions of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for controlling communications in a geographic region having a plurality of fixed presentation devices that are located at respective fixed positions, comprising:
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a controller adapted to retrieve information relating to a location of a user and to communicate information to present on one of the fixed presentation devices in the proximity of the user as determined by the location information, wherein the controller is adapted to retrieve a user profile associated with the user, the communicated information based on the user profile, wherein the information to present on the one of the fixed presentation devices comprises advertising information targeted to an interest of the user based on the user profile, wherein the controller is adapted to update the user profile based on purchasing activities of the user in the facility, and to present the advertising information on one of the fixed presentation devices in the facility based on the user profile updated based on purchasing activities of the user in the facility. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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21. A data signal embodied in a carrier wave and containing instructions that when executed cause a system to:
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track a location of a user as the user changes location;
receive video data collected from plural cameras in the proximity of the user based on tracking the location of the user, the received video data including video images of the user as the user roams about locations in a facility, including locations away from an entrance and exit of the facility;
store the video images of the user roaming about locations in the facility, including locations away from the entrance and exit of the facility, in a video album; and
send a notification to the user that the video album is available to the user. - View Dependent Claims (22, 23)
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24. A system comprising:
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a controller adapted to identify a location of a person and to receive video images of at least one of the person and an environment in the proximity of the person, the controller adapted to communicate the received video images to a remote node, and a sub-system to track the location of the person, the controller adapted to receive video images from different ones of a plurality of video cameras based on tracking the person, the controller adapted to receive an indication that the person has registered to have a video album created, the controller adapted to create the video album containing the received video images in response to the indication that the person has registered to have the video album created, the controller adapted to further send a notification to the person that the video album is available to the person. - View Dependent Claims (25)
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26. An article comprising at least one storage medium containing instructions that when executed cause a system to:
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identify a location of a user within a predetermined geographic region;
send information to one of plural fixed presentation devices located at respective fixed locations in the geographic region, the one fixed presentation device selected based on the location of the user, the information containing advertising information of interest to the user based on a user profile of the user;
track activities of the user; and
update the user profile based on the tracked activities;
wherein sending the advertising information comprises sending advertising information of interest to the user based on the updated user profile, wherein the instructions when executed cause the system to update the user profile based on purchasing activities of the user. - View Dependent Claims (27)
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28. A method of communications in a geographic region having a plurality of fixed presentation devices that are located at respective fixed positions, comprising:
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determining a location of a user;
sending information to present to the user on one of the fixed presentation devices in the proximity of the user based on the determined location;
determining from a user profile advertising information of interest to the user;
wherein sending the information comprises sending the advertising information of interest to the user based on the user profile;
developing the user profile based on activities of the user within a facility and based on video images of the user collected by video cameras in the facility; and
tailoring the advertising information to be sent to the user based on the developed user profile;
wherein sending the advertising information comprises sending the tailored advertising information to one of the fixed presentation devices in the proximity of the user based on the determined location of the user.
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29. A system for controlling communications in a geographic region having a plurality of fixed presentation devices that are located at respective fixed positions, comprising:
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a controller adapted to retrieve information relating to a location of a user and to communicate information to present on one of the fixed presentation devices in the proximity of the user as determined by the location information, wherein the controller is adapted to retrieve a user profile associated with the user, the communicated information based on the user profile, wherein the information to present on the one of the fixed presentation devices comprises advertising information targeted to an interest of the user based on the user profile, wherein the controller is adapted to;
develop the user profile based on activities of the user within a facility and based on video images of the user collected by video cameras in the facility; and
tailor the advertising information to be sent to the user based on the developed user profile, wherein the advertising information sent to present on one of the fixed presentation devices in the proximity of the user as determined by the location information includes the tailored advertising information.
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30. An article comprising at least one storage medium containing instructions that when executed cause a system to:
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identify a location of a user within a predetermined geographic region;
send information to one of plural fixed presentation devices located at respective fixed locations in the geographic region, the one fixed presentation device selected based on the location of the user;
the information containing advertising information of interest to the user based on a user profile of the user;
develop the user profile based on activities of the user within a facility and based on video images of the user collected by video cameras in the facility; and
tailor the advertising information to be sent to the user based on the developed user profile, wherein sending the advertising information comprises sending the tailored advertising information to one of the fixed presentation devices in the proximity of the user based on the determined location of the user.
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Specification