System and method for obtaining comprehensive vehicle radio listener statistics
First Claim
1. A system for allowing a user to obtain comprehensive vehicle radio listener statistics within a specific market, comprising:
- a plurality of vehicles, wherein a vehicle-mounted field unit is coupled to the radio of each of said plurality of vehicles;
means, within each of said plurality of vehicle-mounted field units, for receiving global positioning system data indicative of position and time information of each of said plurality of vehicles;
a base station server capable of receiving radio parameter information and said position and time information from each of said plurality of vehicle-mounted field units located in each of said plurality of vehicles, and producing statistics based on said received radio parameter information and said received position and time information;
a communications means for facilitating two-way communications between said base station server, and said plurality of vehicle-mounted field units; and
a graphical user interface (GUI), provided by said base station server, in order to deliver reports to the user containing said statistics based on said received radio parameter information and said received position and time information.
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0 Petitions
Accused Products
Abstract
A system, apparatus, method and computer program product to obtain comprehensive vehicle radio listener statistics based on parameters such as radio status (e.g., on/off status and CD/Tape/AM/FM setting), radio volume, station preset information, current frequency setting (i.e., station identification), and Global Positioning Satellite (GPS) system coordinates is disclosed. A vehicle-mounted field unit for collecting and transmitting such parameters to a base station is also disclosed. The system monitors and stores all events related to the occupants'"'"' interaction with the vehicle'"'"'s radio, including automatic detection of the selected radio station through a speaker port. The stored data is then transmitted to a base station'"'"'s central collection computer for immediate compilation and analysis. The system is capable of producing detailed reports containing error-free, unbiased, audience measurement statistics which can be made available to subscribers such as broadcasters, corporate advertisers, advertising agencies and the like.
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Citations
20 Claims
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1. A system for allowing a user to obtain comprehensive vehicle radio listener statistics within a specific market, comprising:
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a plurality of vehicles, wherein a vehicle-mounted field unit is coupled to the radio of each of said plurality of vehicles;
means, within each of said plurality of vehicle-mounted field units, for receiving global positioning system data indicative of position and time information of each of said plurality of vehicles;
a base station server capable of receiving radio parameter information and said position and time information from each of said plurality of vehicle-mounted field units located in each of said plurality of vehicles, and producing statistics based on said received radio parameter information and said received position and time information;
a communications means for facilitating two-way communications between said base station server, and said plurality of vehicle-mounted field units; and
a graphical user interface (GUI), provided by said base station server, in order to deliver reports to the user containing said statistics based on said received radio parameter information and said received position and time information. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for allowing a user to obtain comprehensive vehicle radio listener statistics within a specific market, comprising the steps of:
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receiving, via a two-way communications network, time and global positioning system coordinate data from a vehicle-mounted field unit coupled to the radio of a vehicle;
receiving, via said two-way communications network, radio parameter information from said vehicle-mounted field unit located in said vehicle;
producing statistics based on said received radio parameter information and said received time and global positioning system coordinate data; and
delivering, via a graphical user interface (GUI), a report to the user containing said statistics based on said received radio parameter information and said received time and global positioning system coordinate data. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to allow a user to obtain comprehensive vehicle radio listener statistics within a specific market, said control logic comprising:
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first computer readable program code means for causing the computer to receive, via a two-way communications network, time and global positioning system coordinate data from a vehicle-mounted field unit attached to the radio of a vehicle;
second computer readable program code means for causing the computer to receive, via said two-way communications network, radio parameter information from said vehicle-mounted field unit located in said vehicle;
third computer readable program code means for causing the computer to produce statistics based on said received radio parameter information and said received time and global positioning system coordinate data; and
fourth computer readable program code means for causing the computer to deliver, via a graphical user interface (GUI), a report to the user containing said statistics based on said received radio parameter information and said received time and global positioning system coordinate data. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification