Information acquisition decision making by devices in a wireless network
First Claim
1. A method of advertising to a consumer device comprising:
- broadcasting a short range piconet advertisement;
making an assessment as to whether a response or reply to the advertisement is required and, if so, replying to the advertisement via telecommunications;
sending a first part of the advertisement via the short range telecommunications; and
sending a second, longer or larger, part of the advertisement via short range telecommunications, the second part of the advertisement being transmitted after the consumer device has screened the first part of the advertisement and has requested the second part of the advertisement.
6 Assignments
0 Petitions
Accused Products
Abstract
A mobile telephone (10), an advertiser, broadcasts an advertisement over a wireless short range piconet link to another mobile telephone (12), a consumer. The advertisement is broadcast with a predetermined set of classification tags and the consumer phone (12) has a filter set to accept only certain advertisements. When an advertisement of interest is received by the consumer phone (12) it assesses whether to obtain further details via the piconet link and the advertiser phone (10) provides then automatically via the piconet link. When the consumer wishes to reply to the advertisement they contact the advertiser phone (10), or an advertiser device, via a long range cellular link (16).
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Citations
23 Claims
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1. A method of advertising to a consumer device comprising:
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broadcasting a short range piconet advertisement;
making an assessment as to whether a response or reply to the advertisement is required and, if so, replying to the advertisement via telecommunications;
sending a first part of the advertisement via the short range telecommunications; and
sending a second, longer or larger, part of the advertisement via short range telecommunications, the second part of the advertisement being transmitted after the consumer device has screened the first part of the advertisement and has requested the second part of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method of advertising to a consumer device comprising:
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broadcasting a short range piconet advertisement;
making an assessment as to whether a response or reply to the advertisement is required and, if so, replying to the advertisement via telecommunications; and
broadcasting a short form advertisement and requesting further or fuller details of the advertisement, the request for further or fuller details being made via short range telecommunications and, upon failing to make contact with an advertising device, trying to make contact with the advertising device via long range telecommunications.
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Specification