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Advertising compliance monitoring system

  • US 6,951,305 B2
  • Filed: 03/20/2003
  • Issued: 10/04/2005
  • Est. Priority Date: 11/21/2001
  • Status: Expired due to Term
First Claim
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1. A system for monitoring compliance with an advertising program comprising:

  • a backscatter tag associated with a sign placed in a facility in accordance with a specific advertising program;

    a backscatter reader for communicating with the tag and obtaining tag data, without transmitting data to said tag; and

    a computer for communicating with the backscatter reader and analyzing the tag data to determine whether said facility is in compliance with said specific advertising program.

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