Digital radio ad enhancements
First Claim
1. A method for enhancing radio advertisement, comprising:
- detecting a bumpable advertisement including an identifier within a digital radio broadcast;
responsive to detecting the bumpable advertisement within the broadcast, checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast;
responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast, suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utilizing the digital radio;
monitoring the broadcast utilizing the digital radio even when the digital radio is not tuned to the broadcast;
storing selected advertisements within the broadcast in the digital radio when the digital radio is not tuned to the broadcast, wherein the step of storing selected advertisements within the broadcast within the digital radio when digital radio is not tuned to the broadcast further comprises storing bumpable category advertisements which are broadcast while the digital radio is not tuned to the broadcast;
wherein the step of checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast further comprises;
determining whether the bumpable advertisement was previously broadcast during a given broadcast period while the digital radio was tuned to the broadcast;
determining whether any stored advertisement was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast; and
responsive to determining that the bumpable advertisement was previously broadcast during the given broadcast period while the digital radio was tuned to the broadcast and identifying at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast, selecting the at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast as the higher priority stored advertisement.
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0 Petitions
Accused Products
Abstract
A digital radio stores advertisements for substitution during a broadcast for a bumpable advertisement within the broadcast. Upon detecting a bumpable advertisement within a predetermined broadcast period, the digital radio checks for higher priority stored advertisements—such as advertisements which were broadcast when the digital radio was not tuned to the station being monitored—and substitutes advertisements according to a priority scheme. Prioritization includes whether the advertisement has been played to the listener at least once during the broadcast period, and may extend to fee-based priority enhancements and tie-breakers or to selection based upon geographic location and/or direction of travel of a vehicle in which the digital radio is located.
61 Citations
14 Claims
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1. A method for enhancing radio advertisement, comprising:
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detecting a bumpable advertisement including an identifier within a digital radio broadcast;
responsive to detecting the bumpable advertisement within the broadcast, checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast;
responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast, suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utilizing the digital radio;
monitoring the broadcast utilizing the digital radio even when the digital radio is not tuned to the broadcast;
storing selected advertisements within the broadcast in the digital radio when the digital radio is not tuned to the broadcast, wherein the step of storing selected advertisements within the broadcast within the digital radio when digital radio is not tuned to the broadcast further comprises storing bumpable category advertisements which are broadcast while the digital radio is not tuned to the broadcast;
wherein the step of checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast further comprises;
determining whether the bumpable advertisement was previously broadcast during a given broadcast period while the digital radio was tuned to the broadcast;
determining whether any stored advertisement was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast; and
responsive to determining that the bumpable advertisement was previously broadcast during the given broadcast period while the digital radio was tuned to the broadcast and identifying at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast, selecting the at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast as the higher priority stored advertisement. - View Dependent Claims (2, 3, 4)
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5. A system for enhancing radio advertisement, comprising:
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a digital radio selectively tuned to a digital radio broadcast and including a memory;
means for detecting a bumpable advertisement including an identifier within the digital radio broadcast;
means, responsive to detecting the bumpable advertisement within the broadcst, for checking stored advertisements within the memory for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast;
means, responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast for suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utilizing the digital radio;
means for monitoring the broadcast utilizing the digital radio even when the digital radio is not tuned to the broadcast; and
means for storing selected advertisements within the broadcast in the memory when the digital radio is not tuned to the broadcast, wherein the means for storing selected advertisements within the broadcast within the memory when the digital radio is not tuned to the broadcast further comprises means for storing bumpable category advertisements which are broadcast while the digital radio is not tuned to the broadcast;
wherein the means for checking stored advertisements within the memory for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast further comprises;
means for determining whether the bumpable advertisement was previously broadcast during a given broadcast period while the digital radio was tuned to the broadcast;
means for determining whether any stored advertisement was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast; and
means, responsive to determining that the bumpable advertisement was previously broadcast during the given broadcast period while the digital radio was tuned to the broadcast and identifying at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast, for selecting the at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast as the higher priority stored advertisement. - View Dependent Claims (6, 7, 8, 9)
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10. A computer program product within a computer usable medium for enhancing radio advertisement, said computer program product comprising:
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instructions for detecting a bumpable advertisement including an identifier within a digital radio broadcast;
instructions, responsive to detecting the bumpable advertisement within the broadcast, for checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast;
instructions, responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast, for suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utlizing the digital radio;
instructions for monitoring the broadcast utilizing the digital radio even when the digital radio is not tuned to the broadcast; and
instructions for storing selected advertisements within the broadcast in the digital radio when the digital radio is not tuned to the broadcast wherein the instructions for storing selected advertisements within the broadcast within the digital radio when the digital radio is not tuned to the broadcast further comprise instructions for storing bumpable category advertisements which are broadcast while the digital radio is not tuned to the broadcast;
wherein the instructions for checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast further comprise;
instructions for determining whether the bumpable advertisement was previously broadcast during a given broadcast period while the digital radio was tuned to the broadcast;
instructions for determining whether any stored advertisement was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast; and
instructions, responsive to determining that the bumpable advertisement was previously broadcast during the given broadcast period while the digital radio was tuned to the broadcast and identifying at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast, for selecting the at least one bumpable category stored advertisement which was previously broadcast during the given broadcast period while the digital radio was not tuned to the broadcast as the higher priority stored advertisement. - View Dependent Claims (11, 12, 13, 14)
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Specification