Method of promoting skin care products

• US 6,961,517 B2
• Filed: 11/08/2001
• Issued: 11/01/2005
• Est. Priority Date: 11/08/2001
• Status: Expired due to Term

• Current Assignee: Johnson & Johnson Consumer Companies Incorporated (Johnson & Johnson)
• Original Assignee: Johnson & Johnson Consumer Companies Incorporated (Johnson & Johnson)
• Inventors: Kollias, Nikiforos, Payonk, Gregory, Merola, Kenneth, Pote, Jeffrey S.
• Primary Examiner(s): Gray, David M.
• Application Number:
  US10/008,579
• Publication Number:
  US 20030086712A1
• Time in Patent Office: 1,454 Days
• Field of Search: 356/51, 356/364, 356/369, 396/14, 434/100, 600/407, 600/476, 606/9
• US Class Current: 396/14
• CPC Class Codes: G03B 1/00 Film strip handling
• CPC Class Codes: G09F 5/00 Means for displaying samples packaging per se B65

Abstract

The present invention relates to a method of promoting a skin care product comprising taking a standard photograph of the skin of a person; (ii) taking at least one additional photograph of the skin of the person, the additional photograph selected from the group consisting of an ultraviolet photograph, a blue fluorescence photograph, and a polarized photograph; (iii) presenting the standard photograph and the at least one additional photograph to the person; and (iv) suggesting skin care products based upon the person'"'"'s review of the presented photographs.

Claims

1. A method of promoting a skin care product, said method comprising

(i) taking a standard photograph of the skin of a person;

(ii) taking at least one additional photograph of the skin of said person, said additional photograph selected from the group consisting of an ultraviolet photograph, a blue fluorescence photograph, and a polarized photograph;

(iii) transferring the photographs to a computer having a monitor;

(iv) presenting said standard photograph and said at least one additional photograph to said person on said monitor;

(v) through the computer, presenting said person with one or more questions relating to said presented photographs;

(vi) analyzing said person'"'"'s answers through the computer; and

(vii) suggesting skin care products based upon said analysis.

2. A method of claim 1, wherein said method comprises taking a polarized photograph.

3. A method of claim 2, wherein said method further comprises taking an ultraviolet photograph.

4. A method of claim 3, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

5. A method of claim 2, wherein said polarized photograph is taken with a camera by (i) filtering light emitted from a light source with a polarizing filter and (ii) not filtering the light entering said camera with a polarizing filter prior to such light entering said camera.

6. A method of claim 1, wherein said method comprises taking a polarized photograph.

7. A method of claim 6, wherein said method further comprises taking an ultraviolet photograph.

8. A method of claim 7, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

9. A method of claim 8, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

10. A method of claim 9, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.

11. A method of claim 6, wherein said polarized photograph is taken with a camera by (i) filtering light emitted from a light source with a polarizing filter and (ii) not filtering the light entering said camera with a polarizing filter prior to such light entering said camera.

12. A method of claim 11, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

13. A method of claim 12, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.

14. A method of claim 1, wherein said method comprises taking an ultraviolet photograph.

15. A method of claim 14, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

16. A method of claim 1, wherein said method comprises taking an ultraviolet photograph.

17. A method of claim 16, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

18. A method of claim 1, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

19. A method of claim 18, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.

20. A method of claim 1, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

21. A method of claim 20, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.