Target pricing system
First Claim
Patent Images
1. A target pricing system used in a computer for obtaining an optimum value, the target pricing system resident on one or more host processors in connection with one or more data stores, the target pricing system comprising:
- a product model that prices using a computer a plurality of values using stored price data and estimates costs for each of the values using stored cost data;
a competitor net price model that calculates using a computer an equivalent competitor net price; and
a market response model that calculates using a computer the probability of winning with each of the values as a function of price,wherein the market response model uses an equation;
wherein, for J competitors, kj is a sum of price-independent terms for competitor j and mj is a sum of price-dependent terms for the competitor j.
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Abstract
A business process and computer system known as the “Target Pricing System” (TPS) that generates an optimum bid or value for a competitively bid good or service. The system is resident on one or more host processors in connection with one or more data stores, and includes a product model that defines list values for the bid using stored price data and costs the values using stored cost data, a competitor net price model that calculates an equivalent competitor net price for the value, and
- a market response model that calculates the probability of winning with the value as a function of price. The system further preferably includes
- an optimization model that computes the target price of an optimal value that maximizes expected contribution for the bid or value. The system alternately further includes a benefits model for calculating the benefits of using target pricing over a pre-existing approach, and strategic objects which each affect the target price.
330 Citations
43 Claims
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1. A target pricing system used in a computer for obtaining an optimum value, the target pricing system resident on one or more host processors in connection with one or more data stores, the target pricing system comprising:
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a product model that prices using a computer a plurality of values using stored price data and estimates costs for each of the values using stored cost data; a competitor net price model that calculates using a computer an equivalent competitor net price; and a market response model that calculates using a computer the probability of winning with each of the values as a function of price, wherein the market response model uses an equation;
wherein, for J competitors, kj is a sum of price-independent terms for competitor j and mj is a sum of price-dependent terms for the competitor j. - View Dependent Claims (2, 3, 4)
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5. A target pricing system used in a computer for obtaining an optimum value, the target pricing system resident on one or more host processors in connection with one or more data stores, the target pricing system comprising:
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a product model that produces, using a computer, a plurality of bids using stored price data and estimates costs associated with each of the bids using stored cost data; a competitor net price model that calculates using a computer an equivalent competitor net price; and a market response model that calculates using a computer the probability of winning with each of the values as a function of price; wherein the market response model calculates the probability of winning as;
wherein, for J competitors, kj is a sum of price-independent terms for competitor j and mj is a sum of price-dependent terms for the competitor j, and an optimization model that determines the competitive response to each of the bids and computes a target price that maximizes expected contribution. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. An automated method of target pricing a value with one or more processors in connection with one or more data stores, comprising the steps of:
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pricing the value using stored list prices in a product model; costing the value using stored costs in the product model; calculating an equivalent competitor net price for the value using a competitor net price model; calculating the probability of winning with the value as a function of price using parameters from a market response model; and calculating a target price for the value that maximizes expected contribution using an optimization model that determines competitive response to any potential value, wherein the step of calculating the probability of winning by;
wherein, for J competitors, kj is a sum of price-independent terms for competitor j and mj is a sum of price-dependent terms for the competitor j. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A target pricing system for obtaining an optimum value, the target pricing system resident on one or more host processors in connection with one or more data stores, the target pricing system comprising:
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product model means for creating a product model that prices the value using stored price data and costs the value using stored cost data; competitor net price model means for creating a competitor net price model that calculates an equivalent competitor net price for the value; and market response model means for creating a market response model that calculates the probability of winning with the value as a function of price, wherein the market response model means calculates the probability of winning using an equation;
wherein, for J competitors, kj is a sum of price-independent terms for competitor j and mj is a sum of price-dependent terms for the competitor j. - View Dependent Claims (40, 41, 42, 43)
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Specification