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System and method for a uniform website platform that can be targeted to individual users and environments

  • US 6,966,028 B1
  • Filed: 04/18/2001
  • Issued: 11/15/2005
  • Est. Priority Date: 04/18/2001
  • Status: Active Grant
First Claim
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1. A method for defining a web page, the method comprising the steps of:

  • subdividing the web page into a plurality of panels, where each panel is a fixed portion of the web page, and is of a uniform size and a uniform shape, such that each of the panels are of the same size and shape which is suited for display on a targeted personal data assistant;

    defining one or more inserts for each panel, each insert renderable to produce code for the corresponding panel;

    wherein for a first panel of the plurality of panels at least two inserts are defined for the first panel, and a first insert of the at least two inserts for the first panel provides for display of secure content, and is displayed only where a user has been authenticated, and a second insert of the at least two inserts provides for display of non-secure content and is displayed instead of the first insert, when a user has not been authenticated;

    wherein for a second panel of the plurality of panels at least two inserts are defined for the second panel and a first insert of the at least two inserts for the second panel is displayed when a user is determined to be from a first geographic region, and the first insert includes content which is required by a first set of laws governing the first geographic region, and a second insert of the at least two inserts for the second panel is displayed when a user is determined to be from a second geographic region, and the second insert includes content which is required by a second set of laws governing the second geographic region, andwherein for a third panel of the plurality of panels at least two inserts are defined for the third panel, and a first insert of the at least two inserts for the third panels provides an advanced level of detailed information corresponding to a stock ticker symbol, and a second insert of the at least two inserts for the third panel provides a novice level of information for a stock ticker symbol, wherein a determination is made to display either the first insert or the second insert for the third panel, based on one factor selected from the following group of factors a user indicated preference as to whether the user wants advanced or novice level of information for the stock ticker symbol, and the user'"'"'s previous usage pattern with a website.

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