Consumer driven methods for associating content indentifiers with related web addresses

• US 6,970,886 B1
• Filed: 05/25/2000
• Issued: 11/29/2005
• Est. Priority Date: 05/25/2000
• Status: Active Grant

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Levy, Kenneth L., Conwell, William Y.
• Primary Examiner(s): Ali, Mohammad
• Application Number:
  US09/578,551
• Time in Patent Office: 2,014 Days
• Field of Search: 707 1- 10, 707/100, 707/104.1, 707/200, 707/205, 709223-225, 709/219, 709/217, 705/10, 705/14
• US Class Current: 1/1
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

Media content objects, such as audio MP3 files, are associated with identifiers. The identifiers can be assigned, or can be implicit (e.g., derived from other data in the content object, as by hashing). A user of the file can utilize the identifier to query a database and thereby obtain the URL of one or more internet resources associated with that content (e.g., web sites with fan info, concert schedules, opportunities to purchase CDs, etc.). Some identifiers may not be associated with URLs in the database. A user who queries the database with such an identifier (e.g., which may be derived from an independently produced MP3) finds that there is not yet an associated URL. In this case, the user may be given the opportunity to lease this virtual address for a predetermined period, with the privilege of specifying a URL for that identifier. Subsequent users who link from this particular MP3 file thereafter are directed to the URL specified by the first user. In some arrangements, the leasing privilege is awarded through a brief auction, triggered by the first user'"'"'s discovery that the address is not used. Other users who query the database with that identifier during the period of the auction are permitted to bid. When the first lease period expires, the privilege can be re-auctioned. Proceeds from such auctions can be shared, e.g., with the user who triggered the first action, or with the high bidder of a previous auction.

Claims

1. A method of operating a database that has plural records, the method including receiving queries, each including an identifier, and replying to said queries by reference to information from database records associated with said identifiers, said identifiers being drawn from a universe of possible identifiers, a majority of which do not have active database records associated therewith, the method including:

receiving a query from a user including an identifier that has no active database record associated therewith, said identifier being derived from an existing media content object; and

permitting the user to create an active database record corresponding to said identifier.

2. The method of claim 1 that includes allowing the user to pay a fee, said fee entitling the user to specify at least a portion of the database record corresponding to said identifier.

3. The method of claim 1 that includes allowing the user to make a first bid in an auction, said auction continuing for a predetermined period commencing with said first bid.

20. The method of claim 1 wherein a primary function of the database is to link consumers to internet resources, such as web pages, that promote goods or services that are related to the media content objects and that are offered by commercial entities, and said user is one of said consumers, wherein the consumer can participate in such linking in a manner customarily reserved to the commercial entities.

21. The method of claim 1 that includes automatically providing the identifier from a process on a user device—

such as a computer—

to the database, without requiring the user to type or otherwise manually enter the identifier.

23. The method of claim 1 that includes automatically providing the identifier from a process on a device maintained by said party—

such as a computer—

to the database, without requiring said party to type or otherwise manually enter the identifier.

4. A method comprising:

deriving an identifier corresponding to an existing media content object;

querying a database with the derived identifier; and

if the database has no active record corresponding to said derived identifier, permitting a party who first queried the database with said identifier to define such a record.

5. The method of claim 4 in which the media content object is an audio file.

6. The method of claim 4 in which the media content object is an MP3 audio file.

7. The method of claim 4 in which the media content object is a video file.

8. The method of claim 4 in which the deriving includes consulting a resource external of the media content object.

9. The method of claim 8 in which the resource is a database.

10. The method of claim 4 in which the deriving includes processing data from the media content object to obtain said identifier.

11. The method of claim 4 in which several identifiers can correspond to the same media content object.

12. The method of claim 11 in which the identifiers are automatically generated from different releases of an audio CD, wherein the releases have different audio and/or table of contents.

13. The method of claim 11 in which the identifiers are automatically generated from different versions of an MP3 file, wherein the versions have different bits due to the compression and/or bit-rate.

22. The method of claim 4 wherein a primary function of the database is to link consumers to internet resources, such as web pages, that promote goods or services that are related to media content objects and that are offered by commercial entities, and said party is one of said consumers, wherein the consumer can participate in such linking in a manner customarily reserved to the commercial entities.

14. A method of managing a universe of identifiers, some of said identifiers being active and having internet resources associated therewith, and others of said identifiers being inactive, the method including receiving a query corresponding to an inactive identifier and, in response, initiating a time-limited auction, a winner of said auction being granted the privilege of associating an internet resource with said identifier for at least a predetermined time period.

15. The method of claim 14 in which said active identifiers correspond to different audio content, and the internet resources corresponding to said active identifiers correspond to said audio content.

24. The method of claim 14 wherein said identifiers and internet resources are associated through a database, a primary function of which is to link consumers to internet resources that promote goods or services that are related to media content objects and that are offered by commercial entities, and said winner is one of said consumers, wherein the consumer can participate in such linking in a manner customarily reserved to the commercial entities.

25. The method of claim 14 that includes automatically deriving the identifier using a device maintained by said winner, without requiring said winner to type or otherwise manually enter the identifier.

16. A method comprising:

auctioning to the highest bidder the privilege of defining a link that is to be associated, for a predetermined time period, with an identifier through a database; and

at the expiry of said predetermined time period, re-auctioning said privilege.

17. The method of claim 16 in which the proceeds of said re-auctioning are shared with the high bidder of a previous auction for said privilege.

18. The method of claim 16 in which the identifier corresponds to an existing media content object.

19. The method of claim 18 in which the identifier is derived, rather than assigned.

26. The method of claim 16 wherein a primary function of the database is to link consumers to internet resources that promote goods or services that are related to media content objects.

27. The method of claim 16 that includes automatically deriving the identifier from a media content object.